In this episode of Sharp Strategies Sweet Success, I’m joined by David Vicknair of Scott Vicknair Injury Lawyers to talk about what it takes to build a marketing program that actually supports firm growth. We discuss how his team approaches list-building through giveaways and community initiatives, why consistent content production works better than sporadic campaigns, and how Scott Vicknair has grown its review portfolio by making hospitality and client experience part of the firm’s culture. David also shares insights on structuring a marketing team, protecting marketing from unnecessary interference, and how law firm owners should think about investing in marketing as their firms grow. If you’re thinking about how to grow your firm’s marketing without losing the client experience—or wondering what it takes to build a team that can actually execute—this episode is packed with practical perspective.

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