Chelann Again

79. From Fortune 500 Exec To Building A Sustainable Fashion Brand That Makes India's Heritage Embroidery & Prints Accessible With Nazia Siddiqui

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Today I'm talking with Nazia Siddiqui.

Nazia is the founder, CEO & Designer of Transcend. She is passionate about preserving India's heritage crafts and working with artisan communities to create beautiful pieces and make them accessible to women everywhere. Her designs transform heritage embroidery, print and dyeing techniques into beautiful products for the modern customer who cares about art and sustainability.

We cover her story, and what it has taken for her to build Transcend into where it is today.

You'll hear:

  • How she started Transcend

  • Her journey from corporate to going full-time in her company

  • The moment that changed it all

  • The greatest resistance she's faced in unlocking the next level

  • Mantras and beliefs that have helped her stay grounded

  • The greatest lessons she's learned in her journey so far

  • How do you stay focused on the vision you have when things are stacked against you

  • How she aligns to the highest version of herself

  • How she sources her material

  • Preventing inventory waste / Fast fashion

  • New York Fashion Week

Enjoy this entrepreneur-journey-focused episode.

Music credit: @earthto7ky

To Connect With Nazia Siddiqui Further:

Instagram | Transcend Fashion

To Connect With Chelann Watt Further:

Instagram | chelannagain.com

Music Credit:

Chelann Again Intro & Outro by 7ky

Empire Song by 7ky

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Chelann AgainBy Chelann Watt
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