In this episode of the InNOLEvation® Mindset podcast powered by the Jim Moran College of Entrepreneurship, host Mark McNeese engages in a lively conversation with Daniel Underwood of Affiliate Edge. Daniel shares his journey of running a TikTok shop and delves into the ins and outs of successful product promotion on the platform. They discuss the intricacies of creating viral content, the importance of analytics, and the concept behind Affiliate Edge. Daniel also reveals how selling products on TikTok Shop can become a profitable venture and provides tips for aspiring creators. Tune in to learn how you can leverage TikTok’s powerful tools to boost sales and become a successful content creator.

00:00 Introduction and Guest Welcome

00:58 Discovering TikTok Shop

01:36 The Viral Gum Video

04:44 Starting Affiliate Edge

08:04 Selling Products on TikTok

11:24 Personal TikTok Experiences

14:25 Social Media Trends and Personal Experiences

15:20 Understanding the Business of Content Creation

16:37 Insights into TikTok Shop and Selling Strategies

19:15 Challenges and Opportunities in TikTok Marketing

20:03 Future Prospects and Personal Reflections

22:28 Practical Tips for Aspiring Content Creators

29:36 Final Thoughts and Podcast Conclusion