Today we are covering everything you need to know about Instagram Reels! Last episode we talked about TikTok and how to leverage video content there to grow your brand, but this episode focuses entirely on why you shouldn’t be sleeping on Instagram Reels. 

During the episode, I share why Instagram Reels are not only important to building your brand on social media, but the factors you should also consider when creating them. I discuss what type of content you should be creating, how often you should be posting Reels videos, and how to integrate them successfully into your overall Instagram strategy. 

In this episode we cover:

• Why Reels are a tool for exposure vs conversion [3:09]
• The purpose of Reels in your overall Instagram strategy [4:28]
• Should you be only posting Reels? [6:26]
• The difference between trending and original audio, and which you should use [7:57]
• Are captions important when posting Reels? [10:22]

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