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In this episode of Unfiltered, Dylan Scroggins and Matt Speer sit down with Adam Willis of Nestwell to unpack his unique path from sandwich delivery driver and professional Yu-Gi-Oh! duelist to leading one of Utah's top property management companies. Adam shares how growing up in a family business shaped his entrepreneurial instincts, what pushed him to scale from 85 to over 1,100 doors, and the mindset shift that turned his company from a "lifestyle business" into a high-performing, data-driven organization. He opens up about leadership, culture, and the systems, like EOS and ProfitCoach, that helped his team evolve and thrive.
They discuss: • The unlikely connection between Yu-Gi-Oh! tournaments and business strategy • How saying no to a merger created a stronger culture and buy-in within his team • Using EOS to drive intentional, data-backed growth across 1,100+ doors • Building a leadership team that challenges you and aligns with mission and values • Why omnichannel communication and resident experience are the next frontiers in property management
Links:
Nestwell Property Management - https://www.nestwellpropertymanagement.com/
Adam on LinkedIn - https://www.linkedin.com/in/adam-willis-12b44a25b/
Dylan on LinkedIn - https://www.linkedin.com/in/dylanscroggins/
Matt on LinkedIn - https://www.linkedin.com/in/mspeer/
PropertyManagement.com - https://propertymanagement.com/
The Kalmar Group - https://thekalmargroup.com/
Topics:
(00:00:00) - Intro (00:01:37) - Life in Salt Lake City (00:02:48) - Adam Willis' entrepreneurial journey (00:03:28) - The Yu-Gi-Oh marketing experience (00:06:48) - Joining the family business (00:10:09) - Scaling the business (00:12:30) - The role of EOS and Profit Coach (00:14:01) - Challenges and strategies in growth (00:22:52) - Building a strong leadership team (00:25:41) - Building a global team (00:27:18) - Industry insights and exciting trends (00:28:34) - The importance of omnichannel communication (00:32:22) - Mastering Google reviews (00:40:02) - Balancing team capacity and customer service (00:44:32) - Final thoughts and future outlook
By Matt Speer & Dylan ScrogginsIn this episode of Unfiltered, Dylan Scroggins and Matt Speer sit down with Adam Willis of Nestwell to unpack his unique path from sandwich delivery driver and professional Yu-Gi-Oh! duelist to leading one of Utah's top property management companies. Adam shares how growing up in a family business shaped his entrepreneurial instincts, what pushed him to scale from 85 to over 1,100 doors, and the mindset shift that turned his company from a "lifestyle business" into a high-performing, data-driven organization. He opens up about leadership, culture, and the systems, like EOS and ProfitCoach, that helped his team evolve and thrive.
They discuss: • The unlikely connection between Yu-Gi-Oh! tournaments and business strategy • How saying no to a merger created a stronger culture and buy-in within his team • Using EOS to drive intentional, data-backed growth across 1,100+ doors • Building a leadership team that challenges you and aligns with mission and values • Why omnichannel communication and resident experience are the next frontiers in property management
Links:
Nestwell Property Management - https://www.nestwellpropertymanagement.com/
Adam on LinkedIn - https://www.linkedin.com/in/adam-willis-12b44a25b/
Dylan on LinkedIn - https://www.linkedin.com/in/dylanscroggins/
Matt on LinkedIn - https://www.linkedin.com/in/mspeer/
PropertyManagement.com - https://propertymanagement.com/
The Kalmar Group - https://thekalmargroup.com/
Topics:
(00:00:00) - Intro (00:01:37) - Life in Salt Lake City (00:02:48) - Adam Willis' entrepreneurial journey (00:03:28) - The Yu-Gi-Oh marketing experience (00:06:48) - Joining the family business (00:10:09) - Scaling the business (00:12:30) - The role of EOS and Profit Coach (00:14:01) - Challenges and strategies in growth (00:22:52) - Building a strong leadership team (00:25:41) - Building a global team (00:27:18) - Industry insights and exciting trends (00:28:34) - The importance of omnichannel communication (00:32:22) - Mastering Google reviews (00:40:02) - Balancing team capacity and customer service (00:44:32) - Final thoughts and future outlook