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Share #8: Ads on Podcasts, How Do They Work? - Benjamin Masse, Triton Digital - E8
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#8: Ads on Podcasts, How Do They Work? - Benjamin Masse, Triton Digital - E8
Listeners: Have you already heard ads on podcasts?
Brands: Have you considered putting ads on your podcast and studying the engagement it can create with your audience?
How does it work?
Audio ads are using AI technologies and real-time bidding to gather data and analyze the audience's behavior while online. This data provides a real-time campaign optimized for their tastes and preferences. Still, technologies need to evolve to provide more reliable data for brands.
Our guest, Benjamin Masse, is in charge of Product Strategy and Market Development at Triton Digital (formerly Triton Media Group), a digital audio technology and advertising company based in Los Angeles.
Benjamin has a deep understanding of online media and its impact on society.
As an accomplished musician, he also fully appreciates the growing importance of interactions between business, technology and culture.
Highlights
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See omnystudio.com/listener for privacy information.
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By Rumble Studio
5
11 ratings
Listeners: Have you already heard ads on podcasts?
Brands: Have you considered putting ads on your podcast and studying the engagement it can create with your audience?
How does it work?
Audio ads are using AI technologies and real-time bidding to gather data and analyze the audience's behavior while online. This data provides a real-time campaign optimized for their tastes and preferences. Still, technologies need to evolve to provide more reliable data for brands.
Our guest, Benjamin Masse, is in charge of Product Strategy and Market Development at Triton Digital (formerly Triton Media Group), a digital audio technology and advertising company based in Los Angeles.
Benjamin has a deep understanding of online media and its impact on society.
As an accomplished musician, he also fully appreciates the growing importance of interactions between business, technology and culture.
Highlights
Links from the show
Subscribe for free
Stay up to date
Follow us on social media
See omnystudio.com/listener for privacy information.