Are you promoting a certain product or service? Developing your personal brand? Starting your own podcast? Then being a guest on a podcast is a must. To the listener, it’s important for them to hear you talk, they see you differently. Different means more important and an expert in your field. This episode is all about how to get your voice heard as a podcast guest.

Trent is head of publisher partnerships at the world’s most comprehensive podcast database, Podchaser. As part of their service, they’ll find you podcasts that fit you best, gather information on them, and help you in writing a personalized pitch for you. 

He shares with us some useful insights into how people can boost their chances of getting invited into podcasts and share their unique messages and point of views with new audiences. Don’t miss it out!

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Arielle Nissenblatt is a newsletter expert and SquadCast’s community manager. SquadCast is a user-friendly web application that provides excellent audio quality for remote recording. As a community manager, Arielle has a lot of responsibilities that directly relate to SquadCast’s image to its customers, as well as to its employees. 

Creating and maintaining a community is a very important and interactive job that every business prioritizes. Podcasters should also look into this process in order to gain a loyal and engaged audience.

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Sound is powerful and influences us in many different ways within our lives. Jodi Krangle is a voice actor, singer, solopreneur, podcaster and media geek. She has worked with clients from major brands worldwide, including Dell, GE & Kraft. 

She'll tell us more about who she is, her podcast “Audio Branding: the hidden gem of marketing”, and why sonic branding can be so influential.

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Sound is powerful and influences us in many different ways within our lives. Jodi Krangle is a voice actor, singer, solopreneur, podcaster and media geek. She has worked with clients from major brands worldwide, including Dell, GE & Kraft. 

She'll tell us more about who she is, her podcast “Audio Branding: the hidden gem of marketing”, and why sonic branding can be so influential.

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Fiction is all about creating stories, portraying people, events, or places in ways that are imaginary, or at least not strictly based on fact. All creations come from ideas. So then, how to turn your idea into reality, and launch your story?

Laurent Brouat is a former business owner, and one day he decided to change paths and do something different. In January 2021, he launched the podcast “L’apprenti” - The Apprentice. One year later, thousands of people listened to it, for a reason: an innovative podcasting format. Yes, you guessed it, the fiction format.

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Chloé Tavitian is head of Audio Narrative at HRCLS, the number one podcast agency in France. HRCLS is also part of Havas, one of the largest communication groups in the world. HRCLS produces high-end podcasts and works with big brands like LVMH, VINCI, Orange, etc. 

From luxury brands to retail and B2B companies, Chloé will share her knowledge and experience, highlighting the crucial steps you should never skip when producing a branded podcast, all from an agency perspective!

As she says, from the start of the production process till the end, never let go of your communication strategy for your podcast outreach. 

“Tell the whole world that you have released your podcast”. 

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Listeners: Have you already heard ads on podcasts? 

Brands: Have you considered putting ads on your podcast and studying the engagement it can create with your audience? 

How does it work?

Audio ads are using AI technologies and real-time bidding to gather data and analyze the audience's behavior while online. This data provides a real-time campaign optimized for their tastes and preferences. Still, technologies need to evolve to provide more reliable data for brands.

Our guest, Benjamin Masse, is in charge of Product Strategy and Market Development at Triton Digital (formerly Triton Media Group), a digital audio technology and advertising company based in Los Angeles.

Benjamin has a deep understanding of online media and its impact on society.

As an accomplished musician, he also fully appreciates the growing importance of interactions between business, technology and culture.

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ESCP is one of the leading business schools in Europe. ESCP launched its first podcast “Her Voice” in April 2021 and its second one “We All Make Mistakes” very recently. 

You will discover why and how they integrated podcasts into their communication strategy. What are the main challenges they faced at the beginning, and how did they get to tell stories about female leaders? Finally, you will listen to how podcasts are providing additional meaning to the school business. 

ESCP has a media platform called “The Choice” which reflects the European and international footprint of the school. Their podcasts are part of a global communication strategy around this media.

Our guests, Lara Vogel digital communication manager and Emily Olyarchuk brand content manager for ESCP will share their knowledge on how podcasts and voices can be highly inspiring when it gets to business. But beware, launching a podcast cannot be improvised overnight!

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In the season finale, Rumble Studio’s Growth Team is taking you behind the scenes to experience what it’s been like to create this podcast from scratch. You’ll get a closer look on the whole process and what were the main challenges that we faced and how we overcame them. 

We talk about our favorite episodes from this season and discuss the crucial role of podcasting when it comes to repurposing content for different platforms in order to reach a wider audience. We also cover sonic branding and digital marketing in order to create and promote an identity that is as unique as our brand. 

Listen to the full episode and get to know the team!

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James Mulvany is the founder of three successful brands: Radio.co, a complete radio station management tool, Podcast.co, a company that offers full service podcasting, including a platform for hosting and distribution, and MatchMaker.fm, a simple to use platform that matches high profile podcasts with incredible guests. 

In this episode, he explains what it takes to build a successful podcast and stay consistent. We also cover how to correctly market your podcast on different platforms so that you reach a wider audience. According to James, you should spend at least as much time on marketing your podcast as you do producing it. 

Listen to the full episode to learn all about successfully creating and marketing podcasts on various platforms.

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