Audio Leads

Audio Leads

By Rumble StudioBusinessEducationHow ToMarketing
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Audio Leads episodes

  • #4: Brand Differentiation Using Audio - Jeanna Isham, Dreamr Productions - E4

    Audio branding is a concept that is very present in our everyday lives. Think about it; you can tell whenever someone launches Netflix or receives a text on an iPhone, and that’s because both companies have specific sounds that you instantly recognize. Jeanna Isham, sonic brander and founder of Dreamr Productions, explains how brands should have their own unique sound in order to resonate with their audience.

    According to Jeanna, sound has the strongest and most permanent influence on a human being; and in this episode, she tells us all about her experience producing sonic identities that create a sincere and unique connection between clients and consumers. We also cover how audio marketing is much more than just creating a jingle, and how simpler is always better when it comes to creating a recognizable audible identity. 

    Listen to the full episode to learn all about audio branding and how it can make your company stand out amongst the competition.

    Highlights

    • An audible identity can leave a bigger impact on consumers than a visual one.
    • In advertising, colors play a crucial role to determine what your brand stands for. The same goes for audio frequencies; each range tells a story.
    • The biggest mistake a brand can make in audio branding is to draw too much inspiration from other brands’ sounds.

      • Links from the show

      • Dreamr Productions
      • Sound in Marketing Podcast
      • Sound's Power in Influence and Marketing - Enroll now!
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              26 min
            • #3: Launching a Successful Branded Podcast - Jordan Paris, TrendUp Media - E3

              TrendUp Media is a podcasting agency that produces podcasts that help businesses grow in both profit and influence. The company’s founder and podcast expert, Jordan Paris, explains how he gained traction and popularity on social media and how he turned his love for audio into a successful career in podcasting and audio content marketing. 

              Creating a podcast comes with many challenges and in this episode, Jordan shares his take on the matter and lets us in on his tips and tricks. He talks about his podcasting process when it comes to recording new episodes and coming up with new content ideas.

              We also cover branded podcasts marketing and what it takes to create an engaging and loyal audience. 

              Highlights

              • Branded podcasts are almost always a good idea, but in order to be successful they have to provide new and interesting content for their target audience. 
              • TrendUp Media helps brands create and market their own podcast so that they can gain more popularity and more customers. 
              • It’s absolutely normal to run out of content or guests at some point; all you need to do is stay consistent and find creative ways to keep your podcast alive.

                • Links from the show

                • TrendUp Media
                • Jordan Paris
                • The Jordan Paris Show
                • Jordan’s Business Therapy
                • How This College Student Interviews Some Of The Biggest Names In Entrepreneurship
                • Sunday Service
                • No Limits Real Estate Investing
                • Wholesale Hotline
                • Bankless
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                        • See omnystudio.com/listener for privacy information.

                        22 min
                      • #2: Storytelling with Branded Podcasts - Marvin Jacobs, Airborne - E2

                        Marvin Jacobs is the creative director and co-founder of Airborne, an audio agency based in the Netherlands that helps companies use branded podcasts to connect with customers through compelling stories. 

                        Marvin is passionate about storytelling, and explains the crucial role of storytelling in podcasts. He also shares his process for identifying the most interesting topics that the brand and its listeners have in common.

                        Airborne creates unique branded podcasts that are incredibly immersive and make listeners feel as though they are part of an extraordinary experience. We cover a number of examples of Airborne’s work, including Journey, an original podcast produced for KLM Royal Dutch Airlines.

                        Highlights

                        • Storytelling through podcasts is an art that takes a lot of time and effort, but is worth it because it results in a loyal and engaging audience in the long term.
                        • Airborne helps brands create new associations by finding an interesting domain to tackle when they want to create a podcast. 
                        • Branded podcasts are in fact branding instruments. Brands should value quality over quantity while creating a podcast of their own.
                        • Loyal listeners will turn into loyal consumers if they feel like they have a personal relationship with the brand.

                          • Links from the show

                          • Airborne
                          • The Journey
                          • The Art of Sleep
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                                  30 min
                                • #1: The Future of Audio - Krish Velkar, Ogilvy - E1

                                  Krish Velkar graduated with a double master’s degree in marketing and is currently working at Ogilvy, Mumbai as a Planner.

                                  He is fascinated by emerging technology and shares his thoughts on Voice Assistants, such as Alexa, and their role in the future of audio content marketing. 

                                  We also cover the role of audio content in successful marketing strategies and Krish shares the features he would add to smart speakers such as Google Home and Amazon Echo. Krish shares his views on the future of audio content and compares audio to video, which is currently dominating the social media world.

                                  Highlights

                                  • Audio content is interesting because it does not have a face. Anyone can talk about anything and we wouldn’t judge them based on their appearance but on their views and opinions.  
                                  • Clubhouse is facing a lot of competition, it being an emerging app that is exclusive for iOS users. There is a possibility that the next form of social media will be based on audio. 
                                  • Audio is a more natural way of communicating rather than typing.
                                  • Voice Assistants are the future of e-commerce.

                                    • Links from the show

                                    • Is Alexa a salesperson?
                                    • Ogilvy
                                    • Rumble Studio - Create your free account!

                                      • Subscribe for free

                                      • Apple Podcasts
                                      • Google Podcasts
                                      • Spotify

                                        •  Stay up to date

                                        • Rumble Studio Newsletter
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                                          • Follow us on social media

                                          • LinkedIn
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                                            • See omnystudio.com/listener for privacy information.

                                            34 min

                                          About Audio Leads

                                          From the publisher's feed

                                          Audio is quickly taking the marketing world by storm. Branded podcasts, social audio, microcasts and more. However, finding the right audio marketing strategy to grow your business can be a challenge.