What if your biggest goals were already guaranteed, and your only job was to remember them? 

Most people fail to reach their goals not because they lack discipline, but because their mind sees those goals as unlikely. In this episode of Brokers of Secrets, we explore a simple but powerful reframe: stop setting goals, and start creating "future memories"—outcomes your mind sees as certain. This shift completely changes how your brain allocates focus, energy, and motivation.

William Lam unpacks how reward systems, not pressure, drive lasting change. By using principles from behavioral psychology, you'll learn how to create internal momentum without burnout or resistance. It's a fresh approach to success that feels natural and sustainable.

Chapters:

(0:00) – Introduction

(1:15) – Why Most People Fail to Achieve Their Goals

(4:17) – How Your Brain Files Goals (and Why That’s a Problem)

(6:15) – Replace Goals with “Future Memories”

(8:42) – The Secret Ingredient Your Motivation System Is Missing

(11:42) – The Hidden Link Between Burnout and Goal Obsession

(14:23) – Incentives vs. Motivation: What Actually Drives Action

(17:29) – How to Rewire Your Brain with This Simple Reward Habit

(22:01) – How to Reprogram Your Mind to Manifest Desired Outcomes

Learn more at ⁠⁠⁠⁠www.UPGRD.com⁠⁠⁠