Many high performers don’t realize what’s actually driving their decisions, this new tool can help make it visible. In this episode, William introduces a powerful new quiz that maps out your unconscious values and behavioral loops, revealing the patterns behind your habits, challenges, and setbacks. Whether you’re building a business or optimizing your life, this tool gives you the clarity to align your mind, identity, and strategy with the results you really want. Simple, free and built for high-level transformation.

Chapters

(00:00) Introduction

(02:34) Employee Profiles Protect Your Organization

(06:21) How Value Conflicts Cause Long-Term Damage

(09:25) How Values Shape Identity and Filters Your World

(12:42) The Three Reasons This Tool Was Created

(15:52) Example of How This Tool Can Be Utilized

(18:58) The Cost of Not Knowing Your Own Pattern

Take the Loop Quiz: https://loop.upgrd.com/

Learn more at ⁠⁠⁠⁠https://upgrd.com

Follow us on Instagram at https://www.instagram.com/theupgrd

Is cutting costs protecting your future, or is it quietly destroying it? In this episode, William covers the invisible difference between acting out of scarcity versus acting from abundance. He reveals how even smart, logical decisions like hiring, firing, or budgeting can backfire when rooted in scarcity, and how to identify these hidden mental programs before they sabotage your goals. You’ll learn how to shift your internal framework so that every action aligns with long-term growth, clarity, and confidence.

Chapters

(00:00) Introduction

(02:23) Scarcity Exists at Every Income Level

(07:22) Why Selflessness Can Be Scarcity in Disguise

(10:54) The Illusion of Sacrifice

(13:02) Scarcity Structures Always Collapse

(19:29) Are You Running from Pain or Creating What You Want?

(22:56) Breaking the Cycle of Self-Sabotage

Learn more at ⁠⁠⁠⁠https://upgrd.com

Follow us on Instagram at https://www.instagram.com/theupgrd

Is your hard working actually stalling your success? William Lam reveals why “working harder” is often actually a compensation for lack of internal clarity. Will dismantles this illusion and presents a solution, tuning your subconscious to the precise frequency of what you want through his three-part method: Design, Resolve, and Immerse. You’ll learn how to construct a goal that accelerates progress instead of triggering fear, how to dissolve emotional roadblocks passed down through family and culture, and how to align your internal world with the external outcomes you desire.

Chapters

(00:00) Introduction

(02:44) Why 80% Of Effort Is Wasted On Self-Convincing

(05:57) Goals Aren’t Places,They’re Frequencies

(07:46) The Danger Of Partial Designs

(11:36) The Power Of Emotional Resolution

(13:28) Why External Resistance Is Just A Mirror

(17:13) How Your Past Programming Blocks Your Future

(22:08) Design, Train, Immerse: The Cycle That Accelerates Everything

(28:42) Your First Step: Design With Precision, Resolve With Awareness

Learn more at ⁠⁠⁠⁠https://upgrd.com

Follow us on Instagram at https://www.instagram.com/theupgrd

Are you stuck in a loop of emotional sabotage, and finding ways to benefit from it? In this episode of Brokers of Secrets, William Lam offers insight into how secondary gains create persistent mental loops that keep you stuck. These internal maps (formed in childhood and reinforced by experience) trade success for safety, love, or attention. You’ll learn how to identify these patterns, question their purpose, and use quantum thinking to rewrite your subconscious for true abundance. Plus, discover William’s simple daily practices to start reprogramming your emotional operating system now.

Chapters:

(00:00) Introduction

(03:51) Symptoms vs. Root Causes

(07:41) Secondary Gain as Loop Fuel

(10:00) Business Sabotage for Validation

(12:55) Asking the Right Questions: What Do I Gain?

(14:46) Nightly Reprogramming and Abundance Thinking

(17:54) People Pleasing, Guilt, and Unconscious Payoffs

Learn more at ⁠⁠⁠⁠https://upgrd.com

Follow us on Instagram at https://www.instagram.com/theupgrd

Most people don’t fail because they lack discipline or resources, they fail because their subconscious needs them to. In this episode of Brokers of Secrets, William Lam exposes the hidden psychology of secondary gain, the emotional payoff that keeps high achievers stuck in cycles of sabotage, such as financial struggle, illness, and relationship drama.

William explains how your subconscious can trade progress for protection, creating loops that feel safe but stall growth. You’ll learn how to spot your loop, decode its emotional reward, and rewire it, turning unconscious sabotage into strategic self-mastery.

Chapters:

(00:00) Introduction

(02:48) Grandfathers Subconscious Loop

(06:14) Generational Patterns Of Self-Sabotage

(09:53) Diagnosing Unconscious Loops

(11:08) Emotional Needs Behind Negative Patterns

(15:07) Identity-Level Sabotage

(19:56) Tools For Reprogramming: Loop Quiz + Sprint

Learn more at ⁠⁠⁠⁠https://upgrd.com

Follow us on Instagram at https://www.instagram.com/theupgrd

Recurring setbacks aren’t just bad luck or poor discipline, but a subconscious program running on autopilot. In this episode of Brokers of Secrets, William Lam unpacks the psychological “loop” , a hidden, recurring pattern that drives cycles of success followed by collapse across all aspects of life. These loops are not random. They are encoded into your unconscious through early childhood imprinting, social conditioning, and generational trauma. Without realizing it, most people repeat the same emotional cycles such as overworking only to burn out or attracting the same toxic partners, but there is a way out.

William reveals how to diagnose your personal loop, decode the secondary emotional gains behind it, and reprogram your subconscious mind from a win/lose or pain/pleasure cycle into a “win or win more” reality. He introduces two powerful tools, the Loop Quiz and the 7-Day Sprint, to help you uncover your loop and permanently break free.Whether you’re an entrepreneur, a high performer, or someone ready to stop reliving the same frustrations year after year, this episode offers a transformative roadmap to reclaiming agency over your life

Chapters:

(00:00) Introduction

(00:49)The Success Failure Loop

(02:03) Success Crash Scenarios

(06:48) Relationship Loops and Toxic Patterns

(20:41) Repeating Relationship Cycles Explained

(25:56) The Savior Complex

(27:47) Health and Fitness Motivation Loops

(31:07) Awareness, Reprogramming, and Next Steps

Learn more at ⁠⁠⁠⁠https://upgrd.com

Follow us on Instagram at https://www.instagram.com/theupgrd

What if your greatest limitations aren’t real: just inherited software running in the background? Most people are unknowingly trapped in a mental framework that limits their freedom, decisions, and success. It is the mindset of either/or, right/wrong, success/failure. In this episode, William Lam explains why this rigid, binary thinking not only distorts your perception of reality but also blocks your ability to influence outcomes, and experience fulfillment.

He offers an alternative: quantum thinking. This shift allows you to expand your sense of what is possible, design long-term goals, and make decisions beyond artificial limits. In a world shaped by rapid advancements in AI, robotics, and quantum computing, adopting this way of thinking is increasingly important. Drawing from his experience coaching business leaders and high performers, William shares how to break free from binary programming.

Chapters

(00:00) Introduction

(01:58) The Importance of Quantum Thinking in Society

(03:57) Quantum Thinking Is Evolution

(05:16) What Quantum Thinking Really Means

(10:06) Think Like a King, Not a Pawn

(13:43) How to Start Thinking Quantum Today

(17:06) Design Your Legacy, with Rewards and Time Expansion

Learn more at ⁠⁠⁠⁠www.upgrd.com⁠⁠⁠

Follow us on Instagram at www.instagram.com/theupgrd

What if your biggest goals were already guaranteed, and your only job was to remember them? 

Most people fail to reach their goals not because they lack discipline, but because their mind sees those goals as unlikely. In this episode of Brokers of Secrets, we explore a simple but powerful reframe: stop setting goals, and start creating "future memories"—outcomes your mind sees as certain. This shift completely changes how your brain allocates focus, energy, and motivation.

William Lam unpacks how reward systems, not pressure, drive lasting change. By using principles from behavioral psychology, you'll learn how to create internal momentum without burnout or resistance. It's a fresh approach to success that feels natural and sustainable.

Chapters:

(0:00) – Introduction

(1:15) – Why Most People Fail to Achieve Their Goals

(4:17) – How Your Brain Files Goals (and Why That’s a Problem)

(6:15) – Replace Goals with “Future Memories”

(8:42) – The Secret Ingredient Your Motivation System Is Missing

(11:42) – The Hidden Link Between Burnout and Goal Obsession

(14:23) – Incentives vs. Motivation: What Actually Drives Action

(17:29) – How to Rewire Your Brain with This Simple Reward Habit

(22:01) – How to Reprogram Your Mind to Manifest Desired Outcomes

Learn more at ⁠⁠⁠⁠www.UPGRD.com⁠⁠⁠

In this episode of Brokers of Secrets, William Lam and Ken Adams explore how scarcity is not a financial condition but a subconscious program you can rewrite. Learn how shifting your mental framework around time, money, and self-worth creates more energy, freedom, and flow. You will discover how designer programs replace stress with clarity, and how to build lasting abundance by changing your inner reality first.

Ken Adams returns to share high-level strategies used by elite performers to rewire mindset and multiply results. From paying bills to buying cars to navigating daily pressure, his stories show how simple mental shifts unlock real growth. If you want practical tools to escape survival mode and step into abundance, this conversation is your starting point. 

Chapters:

(00:00) Introduction

(01:24) Ken’s Expertise in Mental Programming

(06:31) The Power of Future Vision vs Anxiety in Success

(08:22) What is a Mental Program? Facts vs Beliefs Explained

(11:46) Taking Thousand-Percent Responsibility: Redefining Response Ability

(18:13) Emotional States and Mental Programs: Why Control Alone Fails

(23:50) Fertility and Mental Programs: Scarcity vs Possibility

(29:46) Deserving Success and Love: The Newborn Analogy

(36:02) Altered States and Mental Reprogramming: Beyond Psychedelics

(44:42) Ecology of Change: Ripple Effects Across Life Domains

(49:55) Extreme Case Study: Reprogramming and Life Transformation

(55:33) Distinguishing Mental Programs, Beliefs, and Doubts

(57:54) Closing Thoughts

Learn more at ⁠⁠⁠⁠www.UPGRD.com⁠⁠⁠

In this episode of Brokers of Secrets, William Lam uncovers how your subconscious programs quietly dictate your emotions, habits, and results. These are not just beliefs but internal “facts” that shape your entire life experience. You will learn how future vision impacts performance, how to dismantle mental limits, and why success depends on reprogramming the identity behind every action. This conversation offers clear, actionable tools for personal transformation rooted in real neuroscience and spiritual clarity.

Ken Adams, Director of Student Success at UPGRD and expert in NLP and behavioral change, joins to share real stories of radical transformation. His insights into anxiety, self-worth, emotional states, and inner language give you a direct map to shift from fear to freedom. If you want to create lasting change from the inside out, this conversation delivers the framework and fuel to start now.

Chapters:

(00:00) Introduction

(01:24) Ken’s Expertise in Mental Programming

(06:31) The Power of Future Vision vs Anxiety in Success

(08:22) What is a Mental Program? Facts vs Beliefs Explained

(11:46) Taking Thousand-Percent Responsibility: Redefining Response Ability

(18:13) Emotional States and Mental Programs: Why Control Alone Fails

(23:50) Fertility and Mental Programs: Scarcity vs Possibility

(29:46) Deserving Success and Love: The Newborn Analogy

(36:02) Altered States and Mental Reprogramming: Beyond Psychedelics

(44:42) Ecology of Change: Ripple Effects Across Life Domains

(49:55) Extreme Case Study: Reprogramming and Life Transformation

(55:33) Distinguishing Mental Programs, Beliefs, and Doubts

(57:54) Closing Thoughts

Learn more at ⁠⁠⁠⁠www.UPGRD.com⁠⁠⁠