How do you keep your law firm relevant during a pandemic?

Attorney, Russell Knight, shares how creating Bonkers Content has helped keep his practice relevant this year. We discuss how to keep the content coming and keep it relevant during a pandemic. His advice: be specific, understand Google, and take the time to create content every week.

How can writing about your local laws drive traffic to your blog?

Russell shares his formula for taking a local law, breaking it down, and explaining how it impacts his audience. Writing about local laws will help you learn the minutiae while deepening your understanding. 

We also discuss how knowing specific Google features can help generate traffic to your blog. There is more to it than stuffing content with keywords.

Listen in to learn how Google features can help generate blog traffic.

What You Will Learn in This Episode

• The importance of consistent content creation
• How to use Google to your advantage
• Why writing content geared specifically to your audience matters
• How to ditch the jargon and write for your audience
• How to use content to build trust with a potential client

We are teaching every single Wednesday in our private Legal Marketing FLOW Facebook group. Join us!

Links and Resources

https://www.legalmarketingflow.com/

https://www.facebook.com/LegalMarketingFlow

https://www.linkedin.com/in/roslyndrotar/

https://www.linkedin.com/in/molly-hall/

About Russel Knight

Russell Knight is the owner of the law offices of Russell Knight, and he specializes in family law in both Naples, Florida, and Chicago. He was born in Canada, and he moved to the United States in 1991. Russell graduated in 2000 with a BS in business, computer systems and worked for a Fortune 50 company. He then decided that he wanted to work with people rather than machines.

Connect with Russell Knight

https://www.linkedin.com/in/russell-knight-55b55a5/

https://divorceattorneynaplesfl.com/

https://rdklegal.com/