In this episode of the Spark Good Podcast, host Stephanie Malon-Rufi walks through a practical yet powerful exercise designed to help businesses clarify and assess their offers. The episode begins with an introduction to the importance of regularly checking in on your business's offerings and talks about how the end of the year is a perfect time to do this, especially as you begin to do annual strategic planning for your business. The main topic of the episode explores six crucial categories for each business offer that you have. This exercise is a valuable tool for preparing for annual planning, providing insights into areas for improvement and business strategy refinement and shedding light on your sales and marketing strategy.

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