What happens when a yoga studio owner who set her TikTok algorithm to avoid yoga content gets served my "30 Things That Piss Me Off About Yoga" series? She watches for nine days, books a consult call, and then asks me — point blank — if I'm a scam. LOL

This week I'm sitting down with Hollie Kolcz, owner of Brooklyn Yoga Studio in Brooklyn, Michigan, and one of my private clients. Hollie just registered for the 12-month Mastermind, and her story is one every yoga teacher and studio owner needs to hear.

In this episode we get into:

• The grassroots, foot-on-the-pavement way Hollie built her studio (no ads, no social media strategy — just flyers and face-to-face)
• Why "I had the plane but didn't know how to fly it" became her turning point
• The TikTok rabbit hole that led her to hire me — and the moment she paused to ask if I was even real
• The hesitations she worked through before saying yes (and how she got past them)
• Why she stopped chasing more certifications and started investing in coaching instead
• The policy, pricing, and website shifts we made in the first six weeks — and the results she's already seeing
• What changed in how she feels about running her business (spoiler: no more shrugging)
• Why she decided to add the Mastermind on top of private mentorship
• Her message for any yoga teacher sitting on the fence

This episode is for you if:

You're a yoga teacher or studio owner who's been working hard, getting results, but knows there's a next level you can't see yet — and you're tired of trying to figure it out alone.

Find Hollie:

• Brooklyn Yoga Studio — Brooklyn, Michigan (across from Atlas Restaurant)
• Website: brooklynyogastudio.com
• Facebook: Brooklyn Yoga
• TikTok: @holliekolcz Hollie | Brooklyn Yoga

Ready to stop underearning?

The Yoga Business Mastermind kicks off in July and includes our in-person retreat in Sedona, Arizona this October. Founding member spots and Fast Action Bonuses are still available. DM me on Instagram (@webeyogaofficial) or TikTok (@webeyoga) to learn more.

Action takers are money makers. Let's gooooo 🚀