The podcast episode delves into the common issue of imposter syndrome among yoga teachers and the impact it has on their teaching and business. It explores the patterns of copying and parroting in yoga teaching, the trap of certifications and trainings, the importance of unlearning and finding an authentic voice, and the role of coaching and community in overcoming imposter syndrome and growing a successful yoga business.

Enroll in the BUSINESS OF YOGA MASTERMIND: https://www.webeyoga.com/mastermind

Have questions? DM me on IG @webeyogaofficial or TT @webeyoga

In this episode, Heather Petrosky discusses the mindset of successful entrepreneurs and the key mindsets that lead to success. She emphasizes the importance of taking action before feeling ready and believing in oneself and their goals. These mindsets are crucial for building a successful business and making a big impact.

Join the MASTERMIND HERE: https://www.webeyoga.com/mastermind

OR DM us on IG @webeyogaofficial

What happens when a yoga studio owner who set her TikTok algorithm to avoid yoga content gets served my "30 Things That Piss Me Off About Yoga" series? She watches for nine days, books a consult call, and then asks me — point blank — if I'm a scam. LOL

This week I'm sitting down with Hollie Kolcz, owner of Brooklyn Yoga Studio in Brooklyn, Michigan, and one of my private clients. Hollie just registered for the 12-month Mastermind, and her story is one every yoga teacher and studio owner needs to hear.

In this episode we get into:

• The grassroots, foot-on-the-pavement way Hollie built her studio (no ads, no social media strategy — just flyers and face-to-face)
• Why "I had the plane but didn't know how to fly it" became her turning point
• The TikTok rabbit hole that led her to hire me — and the moment she paused to ask if I was even real
• The hesitations she worked through before saying yes (and how she got past them)
• Why she stopped chasing more certifications and started investing in coaching instead
• The policy, pricing, and website shifts we made in the first six weeks — and the results she's already seeing
• What changed in how she feels about running her business (spoiler: no more shrugging)
• Why she decided to add the Mastermind on top of private mentorship
• Her message for any yoga teacher sitting on the fence

This episode is for you if:

You're a yoga teacher or studio owner who's been working hard, getting results, but knows there's a next level you can't see yet — and you're tired of trying to figure it out alone.

Find Hollie:

• Brooklyn Yoga Studio — Brooklyn, Michigan (across from Atlas Restaurant)
• Website: brooklynyogastudio.com
• Facebook: Brooklyn Yoga
• TikTok: @holliekolcz Hollie | Brooklyn Yoga

Ready to stop underearning?

The Yoga Business Mastermind kicks off in July and includes our in-person retreat in Sedona, Arizona this October. Founding member spots and Fast Action Bonuses are still available. DM me on Instagram (@webeyogaofficial) or TikTok (@webeyoga) to learn more.

Action takers are money makers. Let's gooooo 🚀

The podcast episode discusses the key strategies for yoga teachers to generate revenue and build a successful business using social media, authenticity, expressing opinions, and clear calls to action. Heather Petrosky shares her insights and practical advice for leveraging these strategies effectively.

Takeaways

• Leverage social media for revenue generation
• Authenticity and expressing opinions are key to building a successful business

To book a call to learn about The Business of Yoga Mastermind click here: https://koalendar.com/e/meet-with-heather-petrosky

OR DM us the word MASTERMIND on IG @webeyogaofficial or TikTok @webeyoga

The podcast episode features a comprehensive discussion on the challenges and opportunities in the yoga industry, the importance of differentiation and standing out, the value of feedback and reps, and the vision for the future of yoga businesses. It also highlights the significance of community, collaboration, and the ideal candidate for the mastermind program.

Takeaways

• Differentiation and standing out are crucial in the yoga industry.
• The value of feedback and reps in business growth is essential.

Send us a message to learn more @webeyogaofficial on IG or book a call here: https://koalendar.com/e/meet-with-heather-petrosky

The podcast episode covers essential insights for yoga teachers and wellness professionals looking to build successful businesses. It delves into hiring, delegation, offers, pricing, retention, coaching, data-driven decision-making, and avoiding misguided business advice. The overarching theme is empowering individuals to recognize their potential and take action to grow their businesses.

Takeaways

• Effective delegation is about filling skill gaps, not replacing oneself.
• Understanding the difference between a visionary and an integrator is crucial for business success.

Send us a message to learn more @webeyogaofficial on IG or book a call here: https://koalendar.com/e/meet-with-heather-petrosky

Heather Petrosky shares her journey of building two six-figure yoga businesses and the importance of investing in oneself and one's business. She discusses the challenges, fears, and growth experienced through coaching, masterminds, and community support, emphasizing the transformative power of making financial decisions to bet on oneself.

Takeaways

• Investing in yourself is essential for business growth
• The decision to bet on yourself and seek support can lead to transformative growth and success

Send us a message to learn more @webeyogaofficial on IG or book a call here: https://koalendar.com/e/meet-with-heather-petrosky

Heather Petrosky discusses the trap of endless certifications, emphasizing the importance of business skills over more training. She highlights what students really want from yoga teachers and the essential business skills needed to succeed. Heather emphasizes that teaching is already good enough and discusses the value of investing in oneself.

Takeaways

• Business skills are more important than endless certifications
• Students care about how you make them feel, not your credentials

Send us a message to learn more @webeyogaofficial on IG or book a call here: https://koalendar.com/e/meet-with-heather-petrosky

The conversation delves into the toxic culture around money in the yoga industry, the impact of undercharging on yoga teachers, the financial stress of undercharging for yoga services, shifting the mindset around money and yoga, charging for the value of transformation in yoga, and the role of money in yoga business success. The key takeaways emphasize the importance of understanding that money and yoga are not mutually exclusive and that charging appropriately is essential for financial stability and well-being.

Takeaways

• Money and yoga are not mutually exclusive
• Charging appropriately is essential for financial stability and well-being

Book a call to learn about joining The Business of Yoga Mastermind: https://koalendar.com/e/meet-with-heather-petrosky

If someone asks you what you do and you say "I'm a yoga teacher," there's a ceiling on your income. This episode is about the identity shift that changes everything — and why making that shift is the key to the life and income you actually want.

In this episode:

• Why "I'm just a yoga teacher" keeps you broke
• The moment I realized I had to stop teaching every class myself
• What a business owner actually does (that a yoga teacher doesn't)
• Why outgrowing your current identity is a sign you're growing
• The permission slip you've been waiting for

The thing most yoga teachers get wrong about running a business: they think loving what they teach is enough. It's not.

Ready to build the business your teacher training skipped?

The Yoga Business Mastermind is 12 months of coaching, curriculum, and community for teachers building real businesses. 8 founding member spots available.

→ Book a call: https://koalendar.com/e/meet-with-heather-petrosky