Tiffany Shepeard got a multiple sclerosis diagnosis, spent eight more months in a corporate job she hated, then quit without giving notice because she knew she'd talk herself out of it if she waited.

Four months into private coaching, here's what she built: a group coaching program with a course, a membership, a functioning website, a podcast, MULTIPLE live Meta ad campaigns she runs herself, and posts going out twice a day on multiple platforms. Four clients enrolled. AND she DOUBLED her monthly recurring revenue.

This one gets into the stuff nobody says out loud. The $7,000 program that told her she was doing great and nothing else. Why "the industry is oversaturated" was never the real reason it felt hard. Perfectionism, Catholic school, and why she records the video anyway. The tarot reading that should be on every business owner's wall. And the math on what doubling recurring revenue every three months actually turns into.

If you've been sitting on a decision for months, this is your episode.

In this episode: what a yoga therapist actually does, why regimented step-by-step programs stop working, the mindset shifts that hit before the money did, and the one thing she'd say to anyone convinced they can't afford it.

Connect with Tiffany

• Website: tiffanyshepeardwellness.com
• Instagram: @tiffanychronicillnessyoga
• TikTok: @tiffanychronicillnessyoga
• Her program: Thriving With Chronic Illness

Connect with Heather

• Instagram: @webeyogaofficial
• TikTok: @webeyoga
• The PTBR Mastermind: https://www.webeyoga.com/mastermind

Ready to stop sitting on the decision?

The PTBR Mastermind is 12 months of weekly live group coaching, 1:1 Support and an in-person Sedona retreat, built for wellness entrepreneurs who are done waiting to feel ready. We have TWO founding member spots left!

Get the details: https://www.webeyoga.com/mastermind

DM @webeyogaofficial on Instagram for questions and for private coaching.

Heather shares her journey from struggling with financial hardship and sobriety to achieving success in her yoga business. She reflects on the challenges she faced and the transformation she underwent, leading to the establishment of her yoga studio. Heather shares her journey of running a business, facing challenges, and making pivotal shifts. She emphasizes the importance of authenticity, boundaries, and embracing the illogical path to success. Heather introduces the 'Permission to Be Rich Mastermind' and encourages others to invest in themselves.

Takeaways

• Resilience and determination in the face of adversity
• The importance of personal growth and self-discovery in business success Embrace authenticity and set boundaries for success
• Success often requires taking illogical risks
• Invest in mentorship and self-development for business growth

Chapters

• 00:00 The Oatmeal Days
• 05:19 Reintroduction and Transformation
• 17:48 The Yoga Studio Journey
• 30:03 The Struggle of Running a Business
• 32:02 Forced Shifts and Pivots
• 32:50 Challenges and Boundaries
• 34:09 Embracing Authenticity and Boundaries
• 36:13 Building a Disruptive Brand
• 37:02 Taking Control and Making Shifts
• 47:04 The Illogical Path to Success
• 59:13 Permission to Be Rich Mastermind

DM Heather on IG @webeyogaofficial or enroll at https://www.webeyoga.com/mastermind

The conversation explores the journey of a private client who achieved a multi-four figure sale within two months. It delves into the challenges, strategies, and mindset shifts that led to this success, emphasizing the importance of commitment, emotional regulation, and staying focused.

PTBR MASTERMIND: https://www.webeyoga.com/mastermind

DM @webeyogaofficial

The podcast episode delves into the common issue of imposter syndrome among yoga teachers and the impact it has on their teaching and business. It explores the patterns of copying and parroting in yoga teaching, the trap of certifications and trainings, the importance of unlearning and finding an authentic voice, and the role of coaching and community in overcoming imposter syndrome and growing a successful yoga business.

Enroll in the BUSINESS OF YOGA MASTERMIND: https://www.webeyoga.com/mastermind

Have questions? DM me on IG @webeyogaofficial or TT @webeyoga

In this episode, Heather Petrosky discusses the mindset of successful entrepreneurs and the key mindsets that lead to success. She emphasizes the importance of taking action before feeling ready and believing in oneself and their goals. These mindsets are crucial for building a successful business and making a big impact.

Join the MASTERMIND HERE: https://www.webeyoga.com/mastermind

OR DM us on IG @webeyogaofficial

What happens when a yoga studio owner who set her TikTok algorithm to avoid yoga content gets served my "30 Things That Piss Me Off About Yoga" series? She watches for nine days, books a consult call, and then asks me — point blank — if I'm a scam. LOL

This week I'm sitting down with Hollie Kolcz, owner of Brooklyn Yoga Studio in Brooklyn, Michigan, and one of my private clients. Hollie just registered for the 12-month Mastermind, and her story is one every yoga teacher and studio owner needs to hear.

In this episode we get into:

• The grassroots, foot-on-the-pavement way Hollie built her studio (no ads, no social media strategy — just flyers and face-to-face)
• Why "I had the plane but didn't know how to fly it" became her turning point
• The TikTok rabbit hole that led her to hire me — and the moment she paused to ask if I was even real
• The hesitations she worked through before saying yes (and how she got past them)
• Why she stopped chasing more certifications and started investing in coaching instead
• The policy, pricing, and website shifts we made in the first six weeks — and the results she's already seeing
• What changed in how she feels about running her business (spoiler: no more shrugging)
• Why she decided to add the Mastermind on top of private mentorship
• Her message for any yoga teacher sitting on the fence

This episode is for you if:

You're a yoga teacher or studio owner who's been working hard, getting results, but knows there's a next level you can't see yet — and you're tired of trying to figure it out alone.

Find Hollie:

• Brooklyn Yoga Studio — Brooklyn, Michigan (across from Atlas Restaurant)
• Website: brooklynyogastudio.com
• Facebook: Brooklyn Yoga
• TikTok: @holliekolcz Hollie | Brooklyn Yoga

Ready to stop underearning?

The Yoga Business Mastermind kicks off in July and includes our in-person retreat in Sedona, Arizona this October. Founding member spots and Fast Action Bonuses are still available. DM me on Instagram (@webeyogaofficial) or TikTok (@webeyoga) to learn more.

Action takers are money makers. Let's gooooo 🚀

The podcast episode discusses the key strategies for yoga teachers to generate revenue and build a successful business using social media, authenticity, expressing opinions, and clear calls to action. Heather Petrosky shares her insights and practical advice for leveraging these strategies effectively.

Takeaways

• Leverage social media for revenue generation
• Authenticity and expressing opinions are key to building a successful business

To book a call to learn about The Business of Yoga Mastermind click here: https://koalendar.com/e/meet-with-heather-petrosky

OR DM us the word MASTERMIND on IG @webeyogaofficial or TikTok @webeyoga

The podcast episode features a comprehensive discussion on the challenges and opportunities in the yoga industry, the importance of differentiation and standing out, the value of feedback and reps, and the vision for the future of yoga businesses. It also highlights the significance of community, collaboration, and the ideal candidate for the mastermind program.

Takeaways

• Differentiation and standing out are crucial in the yoga industry.
• The value of feedback and reps in business growth is essential.

Send us a message to learn more @webeyogaofficial on IG or book a call here: https://koalendar.com/e/meet-with-heather-petrosky

The podcast episode covers essential insights for yoga teachers and wellness professionals looking to build successful businesses. It delves into hiring, delegation, offers, pricing, retention, coaching, data-driven decision-making, and avoiding misguided business advice. The overarching theme is empowering individuals to recognize their potential and take action to grow their businesses.

Takeaways

• Effective delegation is about filling skill gaps, not replacing oneself.
• Understanding the difference between a visionary and an integrator is crucial for business success.

Send us a message to learn more @webeyogaofficial on IG or book a call here: https://koalendar.com/e/meet-with-heather-petrosky

Heather Petrosky shares her journey of building two six-figure yoga businesses and the importance of investing in oneself and one's business. She discusses the challenges, fears, and growth experienced through coaching, masterminds, and community support, emphasizing the transformative power of making financial decisions to bet on oneself.

Takeaways

• Investing in yourself is essential for business growth
• The decision to bet on yourself and seek support can lead to transformative growth and success

Send us a message to learn more @webeyogaofficial on IG or book a call here: https://koalendar.com/e/meet-with-heather-petrosky