Navigating the Fustercluck

8. Collaboration (1+1=3), Pt 1


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We’re better together. And together is how we need to work. But it seems like we’ve hit a wall in the creativity we put into our creative development.Show Notes:* None of Us is as Smart as All of Us* Cheaper, Better Faster Must Now Be Cheaper, Betterer and Faster* Clients want it and they’ll get it* How do we move in a more agile way that makes the work just as good or better? (I just felt your sigh. Honest.)* Advertising Hasn’t Seen A Major Innovation in Creative DevelopmentSince Bill Bernbach Brought Together Creative Duos in the ‘Sixties* Forward-think creatives are stuck in a rut when it comes to creative development* Maybe our greatest creative challenge is to get more creative in how we create creative* Bureaucracy Is Sort of Like a Cancer, and It Functions Sorta Like a Cancer. – Charlie Munger, Billionaire Investor and Partner of Warren Buffett* Agencies need to run leaner with more agility* Most agencies are way too top heavy, but the people who choose who to fire, amazingly, don’t fire themselves* Focus…The Sun is a Powerful Source of Energy.  Every Hour the Sun Washes the Earth with Billions of Kilowatts of Energy.  Yet with a Hat & Some Sunscreen You Can Bathe in the Light of the Sun for Hours at a Time with Few Ill Effects.A Laser is a Weak Source of Energy.  A Laser Takes a Few Watts of Energy and Focuses Them in a Coherent Stream of Light.  But with a Laser You Can Drill a Hole in a Diamond or Wipe out a Cancer.  — Al Ries, Focus * 1+1=3* A great collaboration can create exponential results* Together, The Beatles’ Lennon & McCartney are the world’s bestselling songwriting team. Apart, they weren’t nearly as good.* The Difficult We Do Immediately. The Impossible Takes a Little Longer. — U.S. Army Corps of Engineers* It Takes a Lot of Milk to Make Cream* It’s not quality over quantity, it takes quantity to get to a great idea* Too often, we fall in love with our first idea* Brainstorms Don’t Produce Enough Precipitation – Wegs* Either we change the way we do brainstorms, or…* We need new ways to collaborateTranscripts:Welcome to Episode 8 of Navigating the Fustercluck—a podcast full of snackable insights to help you navigate the love/hate world of creativity.My name is Wegs, like eggs with a W, joining you from Deaf Mule Studios in Dallas, and whether you work in advertising, design, gaming, fine art, commercial art, content creation, whatever it may be, today on Navigating the Fustercluck, we’re here to talk about collaboration. And the underlying principle of collaboration is something I found on the wall of a Potbelly’s Sandwich Shop…                                          None of Us is as Smart as All of Us.The lone wolf may still have its moments, but these days, you have to learn to work together. Collaborate. Co-create. Crowdsource. And whether you’re standing alone or standing together with those who share your particular point of view, knowing how to get people together and ask the right questions is often half the battle in getting to the right answers. Not necessarily your answers. So, when others confront you with proof that doesn’t support your point of view, the real question is: Are you willing to change your mind?Cheaper, Better, FasterIt used to be that clients could expect two out of three of these: Cheaper. Faster. Better. Now they want it all. They want all three. And they’re going to get them. For too long that’s been done by piling more hours on the backs of younger talent. But there’s only so many hours in the day. And people are finally fighting back. Quitting if they’re pushed too far. That means there’s a need for more productivity. Efficiency. New processes and techniques. The creative industry needs to get more creative.Advertising Hasn’t Seen A Major Innovation in Creative Development Since     Bill Bernbach Br...
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