In the eighth episode of It's The Small Things, we spoke to Julianne about how she turned Creative Nature from a debt-laden business into a major retail success with a turnover set to hit £2 million. Julianne bought Creative Nature in a management buyout in 2012, aged 22. Gradually, she transformed the company into a superfood brand and brought it back into profit. One of the reasons Julianne was so driven to create tasty free-from products is because she has suffered from anaphylaxis since she was two years old and was frustrated by the lack of products on the market. This episode has advice on:

• Developing your branding
• Pitching to major retailers
• Incorporating customer feedback into product development