Sales doesn’t fail because of bad stages—it fails because of missing behaviors.

In this episode, John Tyreman and Mark Wainwright break down the eight elements of sales choreography that help professional services sellers build trust, maintain momentum, and guide opportunities forward without being pushy.

From curiosity and synchronous conversations to mirroring, permission, and guiding the process, this episode focuses on the actions you can control—regardless of where a buyer is in their journey.

If you’re tired of stalled deals and vague “maybes,” this conversation will change how you think about sales execution.

Past episodes referenced:

• Create, Choreograph, Contract: A Business Development Framework
• Part 2. Choreograph Your Sales Activities
• Building Trust At Scale (Without 1,000 Coffee Chats)

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