In pharma advertising, we all know that we are dominated by this little thing called MLR. In this episode, we chat about getting creatively weird and exploding the MLR box to push the limits on what can go to market.

So pull up a chair and pop in those earbuds. Welcome to The Pharm House.

In pharma advertising, we all know that we are dominated by this little thing called MLR. In this episode, we chat about getting creatively weird and exploding the MLR box to push the limits on what can go to market. So pull up a chair and pop in those earbuds. Welcome to The Pharm House.

8: Getting Creatively Weird and Exploding the Box in Pharma Advertising

Chatting about everything pharmaceutical advertising. Want to kill the ISI or dealing with black box issues? Pull up a chair, pop those earbuds in, and join The Pharm House.

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8: Getting Creatively Weird and Exploding the Box in Pharma Advertising

8: Getting Creatively Weird and Exploding the Box in Pharma Advertising