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#8- Helena Maus - Trust & Transparency
Helena Maus is the CEO of Archetype, a global communication and marketing agency. She describes herself as an atypical CEO and is passionate about furthering Archetype’s vision to build a model of the agency of the future and driving Archetype’s client charter, in which success is mutual and excellence is pursued relentlessly.
Previously Helena served as CEO at Bite, was partner at the OutCast Agency and held several in-house roles, including chief of staff at Yahoo.
In our conversation, she shares how small moments of humiliation became a source of conveying her truth, How growing up in a government-assisted social housing experiment impacts the way she leads, and what happened when her husband told her to quit.
Outline:
00:00 Intro
02:06 Can you remember the first time feeling pressure?
12:54 What's your way of describing pressure?
25:00 How do you notice pressure turning up for you now?
28:00 Highlight 1: Lesson learned
33:05 Moments of weakness turned to moments of power
39:47 Trust is the biggest lesson for a leader
42:50 Family and personal pressure
47:12 Highlight 2: Lesson learned
48:33 Pretense and confidence
55:08 2 pieces of advice on how to be better under pressure
01:00:51 Outro
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By Sara Milne RoweHelena Maus is the CEO of Archetype, a global communication and marketing agency. She describes herself as an atypical CEO and is passionate about furthering Archetype’s vision to build a model of the agency of the future and driving Archetype’s client charter, in which success is mutual and excellence is pursued relentlessly.
Previously Helena served as CEO at Bite, was partner at the OutCast Agency and held several in-house roles, including chief of staff at Yahoo.
In our conversation, she shares how small moments of humiliation became a source of conveying her truth, How growing up in a government-assisted social housing experiment impacts the way she leads, and what happened when her husband told her to quit.
Outline:
00:00 Intro
02:06 Can you remember the first time feeling pressure?
12:54 What's your way of describing pressure?
25:00 How do you notice pressure turning up for you now?
28:00 Highlight 1: Lesson learned
33:05 Moments of weakness turned to moments of power
39:47 Trust is the biggest lesson for a leader
42:50 Family and personal pressure
47:12 Highlight 2: Lesson learned
48:33 Pretense and confidence
55:08 2 pieces of advice on how to be better under pressure
01:00:51 Outro