“If you’re an Authentic Brand, You’re gonna F*ck up.”

We are 7 days away from one of the most important elections in my life so far and probably yours too.

Many things led us here in 2016 but one of those things was brand.

One of those brands won because of what they stood for out loud.

It was bold, blatant, in your face, and rallied those who saw themselves in it.

The most POWERFUL brands stand for something - even if that something is Hate.

Toxic brands don’t have to win. However, many slither their way to the surface when the silence of the status quo has become the norm.

Brands that exist in the future will stand for something.

Meaning, your brand can NOT sit on the sidelines silent if you want to stick around.

My fave brand genius, Emma Mcilroy, Founder of Wildfang built a brand that is SO powerful that customers tattoo it on themselves.

Emma teaches us is that authentic brands f*ck up but it allows them to do better.

Your brand means nothing if you don’t try.

Here’s what you’ll learn from Emma:

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