Episode 8 of Joe Escobedo's interview with Astha Kalbag about better marketing decisions using science.

Astha is a digital-first marketer. She aspires to be a leader who doesn’t just do 'digital marketing' but someone who 'scales a business in a digital age'. She has always been obsessed with marrying marketing, data science and rapid experimentation to impact business metrics.

Astha is currently focused on honing her data and measurement skills as a Marketing Science Expert at Facebook. Most recently, she was a performance marketer in the regional Uber APAC team where she scaled digital channels to acquire new drivers and riders across the entire funnel.

ABOUT JOE ESCOBEDO:

Joe conducts regular educational workshops and trainings and is available for speaking engagements on the topics of content strategy / marketing, social selling, personal branding and media relations.

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