Paycheck Rebel with Matt Baran

8: How to Attract Your Ideal Customer

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In the eighth episode of Paycheck Rebel, I give a little tutorial on how to find the ideal customers to buy your product and/or services.  Essentially this involves creating a customer avatar: a detailed description of your perfect customer right down to their physical traits and what keeps them up at night.  

I felt it was extremely important for me to do this episode because time after time, when online entrepreneurs come to me for help because they are failing, the first thing I ask is to see their customer avatar.  99% of the time they don’t have one or haven’t really thought about it.  

It doesn’t matter what business you are in; as long as you have some good or service that you are providing to another party, you must have a customer avatar in order to know who you are going to market to.   With out a customer avatar, your marketing becomes very untargeted and its very unlikely it will be profitable.   

 

Key Takeaways From This Episode:

  • I reveal the most crucial element of building an online business.
  • What a customer avatar is and why it’s so important to your marketing.  
  • The reason a customer avatar needs to be specific and cannot be broad. 
  • How knowing your perfect customer allows you to relate to them and create a relationship that will make them want to buy from you.
  • The specific information including, demographics, that must go into creating your customer avatar.  
  • I reveal my avatar, Todd, who is the listener I have in mind when I record this podcast.  

    • Resources and Links Mentioned in this Session Include:

    • Customer Avatar Worksheet (click here to download)
    • Todd – Example of the customer avatar for Paycheck Rebel

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        I hope you got tons of value from today’s lesson on finding your perfect customer.   Please leave your comments and opinions in the comment section below.       

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        Paycheck Rebel with Matt BaranBy Matt Baran brings you the best lessons from lifestyle entrepreneurs. Similar to shows like Smart Passive Income with Pat Flynn, Entrepreneur on Fire with John Lee Dumas and Four Hour Workweek with Tim Ferriss that teach you how to make money online