This episode kicks off The Value Advantage Series — a four-part collection of Sherri’s most impactful trainings all around the idea of value, repurposed from 2021 and reframed for today’s real estate market. In a time when commissions and buyer representation are changing fast, it’s more important than ever for agents and team leaders to know and communicate the value they bring. This first conversation (and the ones that are coming) remains one of Sherri’s most popular training sessions. In it, she shares what it truly means to add value — to your agents, your clients, and your company — so you can build loyalty, attract talent, and confidently earn your full commission in 2025’s market.

Topics:

• The difference between recognition and true value (and why agents crave both).
• How to identify and eliminate wasteful expenses to add instant ROI to your team.
• What it means to “build the middle” and increase your office’s production from the inside out.
• Why the best recruiting strategy is the same as a great listing appointment — it’s about solving problems and communicating your worth.
• How to lead with confidence and set the tone for your entire office culture.

Resources:

• Good to Great by Jim Collins

Your next steps:

• Download the 7-Day playbook here.
• Schedule your FREE discovery call.
• Connect with Sherri on Instagram: @_sherrijohnson

The Sherri Johnson Show is produced by Heart Centered Podcasting.