EdUp PCO

8. Jen Gray (Stanford): How to Build a Performance Marketing Engine in a PCO Unit

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It’s YOUR time to #EdUpPCO


In this episode:

YOUR guest is Jen Gray, Senior Director of Digital Marketing and Communications at Stanford University’s Center for Professional Development


YOUR host is ⁠⁠Amrit Ahluwalia⁠⁠

Some key questions we tackle:

  • How does marketing in the PCO space differ from marketing across the rest of campus?
  • What are some of the key metrics a performance-driven marketing team in the PCO space needs to monitor?
  • How should marketers in the PCO space think about, measure & communicate their success?


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