EdUp PCO

8. Jen Gray (Stanford): How to Build a Performance Marketing Engine in a PCO Unit

Listen Later

It’s YOUR time to #EdUpPCO


In this episode:

YOUR guest is Jen Gray, Senior Director of Digital Marketing and Communications at Stanford University’s Center for Professional Development


YOUR host is ⁠⁠Amrit Ahluwalia⁠⁠

Some key questions we tackle:

  • How does marketing in the PCO space differ from marketing across the rest of campus?
  • What are some of the key metrics a performance-driven marketing team in the PCO space needs to monitor?
  • How should marketers in the PCO space think about, measure & communicate their success?


    • Listen in to #EdUp!

     

    Thank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp!


    Connect with YOUR EdUp Team - ⁠⁠⁠⁠Elvin Freytes⁠⁠⁠⁠ & ⁠⁠⁠⁠Dr. Joe Sallustio⁠⁠⁠⁠


    Join YOUR EdUp community at ⁠⁠⁠⁠The

    EdUp Experience⁠⁠⁠⁠!


    We make education YOUR business!

    ...more
    View all episodesView all episodes
    Download on the App Store
    EdUp PCOBy EdUp PCO
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    3 ratings

    More shows like EdUp PCO

    View all
    The EdUp Experience by YOUR Higher Education Podcast

    The EdUp Experience

    69 Listeners

    Illumination by Modern Campus by Modern Campus

    Illumination by Modern Campus

    3 Listeners