What are the basic steps to running a marketing campaign? 

In this podcast, we’ll be going over the "8 Pillars of Successful Marketing Campaigns". These pillars have been identified across all of our case studies, and when put into practice, your gamification campaign is sure to be set up for success.

As you know, every marketing campaign is unique- with different KPIs and objectives, and not all 8 pillars may be necessary for a campaign to be successful. That being said, studies have shown that incorporating these pillars ensures your campaign to be a win! Let’s begin.

1) Set goals beforehand/Have a Clear Objective

Is your branded advergame designed to educate customers on a new product or service? Is it meant to create hype around the brand? Is your goal to sell more units of a product or simply create awareness? Having clear, set goals helps give the campaign the direction that it needs.

2) Know what success looks like through setting KPIs

KPIs or Key Performance Indicators should be set before any marketing campaign to ensure that everyone will know what success looks like. Do you have set KPIs? Is it to get 5,000+ plays or 1 million? Is it to get social shares and go “viral” and if so how much? Are you aiming for customers to earn and redeem vouchers on a product? Having a realistic target to aim for helps you and your team focus all efforts on hitting your campaign goals.

3) Confirm Promotional Budget

Knowing how much advertising spend you’re willing to put into the promotional aspect of a Marketing Campaign is an important factor to consider. First, look at your organic reach across all social media channels and EDMS. Is your audience regularly engaged? Do they react to your posts, read and share your blogs? If so, you probably won't need to spend too much on promoting your game through ads, but we do recommend reserving 30% of the campaign budget for promotional content.

4) Know your target audience

Age, gender, interests and location all matter when choosing an appropriate game.
Some games have a user percentage that can be 85% male, while others are 70% female. Knowing who your audience is, allows for you to allocate the right kind of game in order to reach that demographic.

5) Determine Incentives and Rewards
6) Promotion across relevant mediums/Create relevant content
7) In-store Gamification/EDMs
8) Campaign Duration and Long-Term Sales efforts

Did you like this podcast? Tell us what you think (good or bad). I'm pretty keen on getting better and hearing about what you want to hear about - Alex