Think you know how LinkedIn's algorithm works? Think again. In this revealing episode, Scott and Nancy sit down with chief data scientist Christopher Penn to uncover the surprising truth about LinkedIn's content distribution system. They expose why LinkedIn actually has 12 distinct algorithms, not just one, and why most "growth hacks" become obsolete within 60 minutes.

After years of guiding professionals through LinkedIn strategy, they share exactly why engagement pods are hurting your visibility, how to build genuine engagement that converts, and what practices actually drive sustainable growth on the platform. Whether you're struggling with content visibility, trying to build authority, or looking to generate consistent leads, this episode will transform how you approach LinkedIn.

Key takeaways:

• Why LinkedIn uses 12 different algorithms and what this means for your content

• The dangerous truth about engagement pods and their impact on your account

• How to implement the E.A.A. method for genuine engagement growth

• The "Swiss cheese effect" and why it's killing your reach

• Real examples of successful LinkedIn content strategies that work in 2025

Ready to transform your LinkedIn presence with proven strategies? Join Expert Content Society by visiting: The Expert Content Society Waitlist