Hey, what's going on everyone? This is Steve Larsen, and you're listening to Secret MLM Hacks Radio. Here's the real mystery. How do real MLMers like us who didn't cheat and only bugged family members and friends want to grow a profitable home business? How do we recruit a-players into our downlines and create extra incomes, yet still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer. My name is Steve Larsen, and welcome to Secret MLM Hacks Radio.

 

Alright, you know what's funny? I still get really jazzed every time I hear my own intro. I love it, I think it's ... Anyway, it's a lot of fun. I had fun making it. Hey, so if you are at this podcast, and maybe this is the first episode you've ever heard. One of the things that I just want you to know is that I have taken MLM and kinda flipped it on its head. Rather than going and just promoting a product that is the same as everybody else, that is the same offer, the same ... What I've really learned how to do over the last few years is how to automate my downline recruiting using sales funnels, but in order to do that, I had to create an offer that was a little bit different than all of the other thousands of people in my downline, you know, the exact same message, the exact same websites, the exact same everything else, and it was a huge challenge for sure.

 

The first few episodes, I just kinda walked you through the story of how I got to where I am, but for these next few, what I really wanted to show you guys is I'm about to launch a really cool product that will help anybody auto recruit people into their downline. Before you even think it, I just want to bring it up. This does not take the human out of MLM. This is a relationship business; you need to create relationships. That's what it's about. Business in general is a relationship atmosphere. You've got to create relationships. Just know that I want to know that I'm creating relationships with the right people. I don't want to create relationships and spend time with people that are not going to be beneficial to my downline, which is what I was doing at first.

 

Again, I'm not judging their character, I'm not saying that they're bad people or whatever it is, but clearly the first 13 people that I actually recruited, I called them leaches. I called them the people that they're just not ... They just ... They joined as a favor, not because they actually wanted to be in it. Anybody who joins because you think they need it, rather than they want to be in it, that's a recipe for disaster. Anyway, I am overwhelmed by the amount of people, I mean a ton of you who have went and got the MLM Masters Pack. If you go to Secret MLM Hacks Radio.com you guys can pick that up for free. As a thank you for being a listener. What it goes through, and it dives into more deeply how you actually create an offer out of your MLM. How do you actually make your downline an attractive thing to join, even though out of the box you're the same as everybody else? It's a big problem to solve. That's what it goes through.

 

For the next few episodes here, what I'm gonna be doing is documenting. I want to show you guys what I'm doing. I have a pretty intense, hardcore, what's called a direct response marketing background. It's not multi-level marketing, what I do. I'm an internet marketer. I go through and I take people's products, we blast them out online, and the sales funnels, that's what we call them, that I've built, have created millions of dollars. I wanted to show you, I thought hey, how cool would this be if I actually go through and do this in the MLM area, and I did that about a ... I launched it about a year ago, and the result's been amazing. It was about four years ago that I had the realization that I needed to go do it. With life, took me awhile to get it out, but once I did, it was pretty amazing. Since then, we're almost at 300 people who have gone through and have actually purchased the downline recruiting funnel, which is awesome.

 

What's cool is I've been going through and adding a bunch of stuff to it. Now that you can auto recruit, how do you sell products? How do you sell services automatically? How do you ... All these other systems that I usually build for any other business, I'm now putting them into the MLM world. Anyway, it's a bit of a recap, I won't do this every time on the beginning of these episodes, but that's the purpose of what's going on. I just wanted to show you guys and tell you what I've been doing. I could launch this product almost right now. There's things that I still need to create, there's things ... What I'm trying to do is I'm trying to create my MLM as something that's unique, and I want you to copy what I'm doing for your MLM. I don't care whatever one you're in. If you love it, stay in it. I'm not here to try to convince you to come join mine, that's not at all what this podcast is about. That's not what my offer's about. That's not at all what the product's about that I'm about to sell.

 

It is all about leveraging whatever it is that you are already in, and gaining more qualified people into your downline. People who want to be apart of your downline. People who will help you, who will help support you, who will get things done without you being there, which ... Can you relate with that? I'm sure that sitting right ... Especially if you're listening to a podcast called Secret MLM Hacks, you most likely have been an MLM before. If this isn't your first time, then you most likely have run into those problems. Running into people and recruiting people that probably were not qualified in the beginning. How do you actually do that?

 

What I've been doing, like I said, is creating a really cool offer out of my current MLMs offer. I'm improving on it. I'm not changing it, but what I'm doing is ... Anytime we create an offer online, what we do is we sit back, and I think I talked a little bit about this process, maybe in the last one, but what we do is we sit back and literally we start to write out all the coolest things we could include when they buy the offer. What are the coolest thing we could include? Well, how about they fly out to the house. How about my wife makes them dinner and they sleep in my pajamas? How about they get this course? How about they do this? Then we go back from the top and we start exing out all of the things that are just unrealistic. Okay, my wife is probably not going to make dinner for them, they're not gonna sleep in my pajamas. You know what, maybe they do fly out though. That's kinda cool. Maybe they do get these cool courses. Maybe they do.

 

What's left over is this super unique offer that makes you completely unique and different from the thousands of people who are selling the same thing that you are. You think about the power of that. It's amazing. That changes your sales pitch, that changes the way you talk to people, that changes everything, because now it's yours. You own it, you got your name on it, right? Rather than just being the exact same thing as everybody else. That's the trap that I was running into when I first started MLM. It's so cool. Again, I just had someone else join my downline, and I've never met them before. It's not that I don't intend to, or like I said, this is a relationship business. But what I've built works, and it's blowing me away at how well it still works. It's amazing. My income goes up, and I am ... I built the system once, I set it, and I forget it. I kinda just walked away, and all I do is I talk to the people who already joined.

 

I talk to those people who've already made the commitment. I get them on board, I teach them, and I give them the same systems I'm using so that it replicates me. How cool is that? Would you not want that? Is that not something that would change your life? You think about what that would mean. That's why I built it and I also put it together. Anyway, for the next bit, this podcast is gonna be mostly about me documenting my journey as I launch the final version of this product. I basically launched a test version of the product a year ago, and it's been just insane feedback. I've been so excited about it, it's so cool what that has done. Regardless if someone joins the MLM, it's made $1,000 a week. Regardless if somebody joins, it makes $1,000 a week, and it's been doing that for the last 11 months.

 

Please let that sink in. That was the hardest part I had with MLM when I first joined it four years ago, was I didn't know if I was gonna get paid. I didn't know where the next check was gonna come. And the check that would come was like, no joke, my first paycheck in MLM was $12. I think it was $12.18 and I looked at my wife and I was like, "Hey, you want to go buy a pack of gum?" And I had worked my butt off, and I was like, "For $12? That kinda sucks." I need a way to vet out good people who actually want to sink into the marketing and learn it, who actually want to replicate themselves, who want to create value, you know what I mean? I want to talk to those people.

 

That's why I started and I put the system together and I started building it. I realized I could take my internet marketing background and my product creation background and I could sink it into MLM. I was like, "Wow, that makes it really unique, this is cool," so I'm excited that you're here. I'm glad that you're here and you're joining the rest of the community here. There's already several hundred people. There was almost 1,000 people already in the community, and there's a lot of ... One of the things I was sick of with the MLM world was just how many spammers there are. I didn't know that, and I went around and I started joining all these different Facebook groups, and nobody would give me a real answer when I asked a simple question. It was all these spammed comments. I think I got one real answer out of like 30 different pages that I was just trying to ask a simple question to.

 

I was like, "Oh my gosh, I've got to create a resource for everybody, a place that we could all go and be a cool community together," so anyway, I'm excited that you're here. Real quick, I just want to tell you what it is that I've been doing. You've got this cool product. You've joined this downline, you've joined this MLM of your own, whatever it is, and I'm happy for you. Again, there's no pressure at all, if you love it, stay in it. I'm excited for you. Again, how are you different?

 

I had to sit back, and I had to think to myself, how am I different? How can I create value in this marketplace that makes me desirable to join my downline and buy my products? How do I do that? I created an offer around my MLM's product. I took that product that I said, you know what, I'm gonna give this, this, and this, when they also buy. It's the exact same thing when you go to Amazon. You know those little fidget spinners or even a pair of socks or pots and pans? It's actually even on infomercials. If you go look at an infomercial, say it's an exercise one, they're like, you'll get this CD and this as a bonus. It's the exact same concept.

 

Start thinking through ways ... It's the major reason why I took the product offline so I could go make tweaks and keep making adjustments to it so that as you guys are following me as I go through this re-launch, I want to show you guys what I'm doing and why it's worked so well in the MLM space. I want you to copy me. I'm giving you permission to, I'm giving you permission to go out and actually ... I want you to do the things that I'm doing because I know that they working in the internet marketing industry, and what we call the direct response marketing industry. It work the exact same ... It's sales. This is gonna work these out. You know what? Most of the tactics, like I said before, in MLM are stuck in the 90s.

 

What I want to give, the tactic today, is that I just want you to know ... I want you to sit back and I want you to look at the top people who are in your MLM. You know what's funny, is I want you to look at them, and I want you to ask yourself, what are they actually doing differently? There was a meeting that I went to once for the first MLM I ever joined. A meeting that I went to and I was excited about. They were like, "Hey, this is a regional meeting, there's gonna be a ton of people, if you got any family, if you got any friends, you got anyone interested, come and bring them," and I was like, "Cool."

 

I went by myself. I had just barely joined. There was an open seat right at the front. Huge room in the middle of a hotel. It was a hotel meeting. Huge room, all these people there, and the guy who had recruited me saved a seat for me. I went, and I go, and I sit down, and I sit down and the meeting starts. The meeting starts. The guy who's speaking, fantastic speaker, great speech, honestly I learned a lot from him. Then this other guy gets up, and he starts teaching and speaking and he also was great, and then he sits down, and then there was another one, and he stood up and he was great, and he was awesome, I was like hey, he's the same as him, he's the same as him, he's the same as him, he's the same as him. Then, all the sudden this guy stood up, and he actually, he was selling in the MLM, but what he was really selling, what he was actually making money on wasn't actually the MLM products.

 

He had done exactly what I just told you. He went and he saw what the holes were in his own MLM and he filled the space. He was selling the equivalent to picks and shovel to the rest of the people in the MLM digging for gold. You guys know that analogy? You know that ... The gold rush to 49? All those people went to California and they started going and digging for gold? Well, really the people that made all the money are the people selling the picks and the shovels, not actually the people going to dig, right? It's the exact same concept, you guys.

 

What ends up happening along the way is you start vetting out people who actually want to be with you. I just want you to know that one of the things I've been focusing on this last week is the offer. How am I going to actually go promote this thing? How am I actually gonna go promote my downline products? Is it going to just be with the products or am I gonna make an offer out of it? If you go to Mcdonalds, and you say, I want a hamburger, did you know that Mcdonalds spends like a $1.89 in advertising costs per person in the drive through? $1.89 per person in the drive through. Well if you go buy a $2.10 hamburger, they're only making like 19 cents. You can't make a business off that. You're only making like 20 cents. You can't make a business off that.

 

Where they make their money is in the up sales, it's in the fries and the drink, right? You can buy it a la carte, one by one, or you can actually just go say, you know what? I'll have a number three. That's an offer you guys. That's what that is. I'll have a number six. They've prepackaged them into these offers. It's the exact same thing with the MLM. Obviously each MLM has different rules. Always check and make sure that this is not ... This is not legal advise, I'm not telling you to go against any type of conditions or whatever, but I specifically went and joined an MLM that was gonna be okay with kinda thing, me doing that, because I knew that I could get ridiculous cutting edge if I could actually go through and create an offer out of my MLM's product. Doing so totally changed everything.

 

Anyway, I hope that it helps. I'll probably cut this episode now here. I wanted you know what I've been doing and why I've been doing it. I hope that you go do the same thing. Copy me, go figure out what is it that you can offer? Is it some free training? Is it some ... Obviously the MLM's gonna give that to the person, but what can you do? Why should I join you? I'm not joining your downline, I'm joining you. Does that make sense? Why are you different? What value do you put out there? Why do I join your team? Why are you the leader? Why am I the follower? You go and you create something cool.

 

You could go teach ... I remember the first time I created an MLM product. You know what I did? I went and I taught simple marketing strategies for three hours in a stranger's home, and I recorded it, and then I took that recording and I went and I sold it for seven bucks. I used that as a way to weed out people who actually wanted to learn MLM stuff. Who actually wanted to be successful in this industry. It could be really guys, it does not need ... You might be like, oh, three hours? It doesn't have to be three hours, it could be anything. I'm not saying that's the only strategy. You could go do tons of different stuff. Anyway, all I'm saying is go make yourself different. That's all it is. That's the purpose of this episode.

 

Anyways, that's what I've been doing right now, and I've been going through and it's looking fantastic. You know what I've been doing, is I go and I take that offer and I just test it out to a whole bunch of people and I say hey, is this sexy? Do you think this is cool? Is this something that gets you excited? Would you want to join my downline? Would you want to buy this product based on this offer? Then I actually go put it out there for real and see what happens. And you know what's cool? It's totally been working. I'm excited to launch the actual thing because I know it's gonna blow it up like hotcakes and I'm excited for it. I'm excited for what that means for you too, if you implement that yourself, but the major point of this is that you've got to go out and make yourself a little bit different. Or very different. Otherwise you're the same thing as everybody else, and it gets really annoying.

 

If my wife gets invited to another makeup party, she's just gonna like start shooting, because like ... It's the same thing all the time. It's like, oh my gosh, she's not interested. Anyway, so how do you not be that person? You be different. How do you be different? By making your product an offer. By making your downline an offer, right? Think of the way Mcdonalds does it. Think of the way ... When you go to the movies. Hey, do you want popcorn? Those are all little add-ons. All the little things that make them different. Anyway, but it totally works. Hey guys, hopefully that helped. Make yourself an offer and you will have awesome, awesome rewards as you do it. Alright guys, talk to y'all later. Bye.

 

Hey, thanks for listening. Please remember to subscribe and leave feedback. Would you like me to teach your own downline five simple MLM recruiting tips for free? If so, go download your free MLM Masters Pack by subscribing to this podcast at Secret MLM Hacks Radio.com.