The Biz Booster Podcast

8. Marketing Funnels: Turn Your Followers Into Paying Clients


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Do you know the feeling when you’re so inspired that you are buzzing with energy? That’s me in today’s podcast episode! Recently I took on a new project that I’m super excited about and a part of our agency’s support is designing new marketing funnels for clients’ businesses. I felt so inspired that I thought: “Hey, I should share this with my listeners!” So here am I, talking about funnels again!


I talked about the basics of marketing funnels in episode 6, go check it out if you missed it, but today I dive even deeper. I talk about what’s been happening behind the scenes at Blohm Social Co, marketing funnels (specifically, how to funnel people from social media to your website), different phases of the marketing funnel process, what they look like, and how long they should last. Plus, I share with you my strategy on boosting your sales with upselling and down selling!



In this episode, I dive into:

  • Purpose of attraction marketing
  • What is a warm-up campaign and what it looks like
  • Four phases of a marketing funnel process
  • What is problem awareness content and why is it important
  • How to build trust with your audience
  • Utilizing down selling and add-ons to boost sales


  • Connect with me on Instagram @blohmsocialco. For full show notes and more resources, visit ninabvirtually.com/podcast/episode-08

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    The Biz Booster PodcastBy Nina Blohm