In today’s podcast episode, I dive into the exciting and ever-evolving world of B2B marketing strategies, specifically tailored for online service-based business owners (or for those of you with product-based businesses targeting larger retail stores to sell your products). Whether you're a seasoned pro or just starting your entrepreneurship journey, there's something for everyone in this episode!

Join me as I explain the differences between B2B and B2C marketing strategies, and share the top B2B marketing tactics to boost your brand, increase conversions, and expand your business in 2023. While you may have heard of some of these strategies before, I encourage you to listen all the way through as I provide a fresh perspective that many business owners overlook. Are you ready to stay ahead of the curve with effective marketing strategies? Let's dive in!

In this episode, I dive into:

Connect with me on Instagram ⁠@blohmsocialco⁠⁠.⁠ For full show notes and more resources, visit https://ninabvirtually.com/2023/04/17/episode-13-must-try-b2b-marketing-strategies-in-2023episode/(opens in a new tab)

If you are an online service-based business owner and you do any type of outbound lead generation, you probably faced pricing objections on sales calls or in your DMs. Pricing objections are a natural part of a sales process. Even if you have never experienced it, it will happen to you eventually. I have seen business owners cut prices in half just because someone didn’t have the budget to work with them and later on, resist the client because of undercharging their services.

I don’t want you to find yourself in that situation, so let me tell you the two most important things you need to know to successfully handle pricing objections. 1) Don’t take it personally. It’s just a business. 2) Be ready for pricing objections! Tune in to today’s podcast episode, where I talk about how to prevent pricing objections, how to spot a pricing objection, understand the reason behind pricing objections, how to handle it, and more!

In this episode, I dive into:

Connect with me on Instagram @blohmsocialco. For full show notes and more resources, visit ninabvirtually.com/2023/03/14/how-to-handle-pricing-objections-as-an-online-service-based-business-owner-strong/

I used to avoid project management tools like it was the plague. Maybe it was because of my ADHD, but I worked just fine in “organized chaos”, as I liked to call it. Then one day a friend, shoutout to Amber, introduced me to ClickUp, and my life was turned upside down! I set up business workflows, automation, and other backend systems that completely transformed the way I work. The best part? I elevated not only my business operations but client experience too!

That’s why for today’s podcast episode, I invited Rhi Pearce, who is an expert in the field of operations. Join us as we dive into how you can leverage your operations to grow your business, what is the difference between scaling and growing, what you should have in place right from the start of your business, lots of tips on how to elevate your business operations, and much more!

In this episode, we dive into:

Connect with me on Instagram @blohmsocialco. For full show notes and more resources, visit ninabvirtually.com/podcast/episode-11.

Have you already started to plan your marketing strategies for 2023? Or are you in the process of doing so? Then this podcast episode is for you! When I reviewed how my business performed in 2022, what tactics and marketing strategies worked best for me, I realized that I did a few things differently in 2022 than in previous years. And those things helped me make SO MUCH MORE money within my business in 2022!

So I prepared a list that I want to share with you guys because I do want you to succeed. To be honest, I almost feel like I gave away too much goodies in this episode, so listen to it before I decide to take it down. Just kidding! I hope this episode will inspire you when planning your marketing strategy for the upcoming year so you can design your strongest marketing strategy for 2023!

In this episode, I dive into:

Connect with me on Instagram @blohmsocialco. For full show notes and more resources, visit ninabvirtually.com/podcast/episode-10.

In the previous episodes, I talked about marketing funnels, how to turn your followers into paying clients, down-selling and upselling clients but I didn’t talk enough about websites. When you browse different Instagram accounts, you can see many businesses using third-party websites for links in their bio like Linktree, Milkshake, Stan Store, etc. If you are a user of one of those third-party websites, my intention is not to shame you but to educate you about the impact it can have on your business.

Because the truth is that using those third-party link websites can actually hurt your business and that is what I talk about in today’s podcast episode! Tune in as I share with you why having a website should be one of your priorities in 2023, the benefits of having a website in your business, how to build a website in one day, my success formula for long-form sales pages, and much more.

In this episode, I dive into:

Connect with me on Instagram @blohmsocialco. For full show notes and more resources, visit ninabvirtually.com/podcast/episode-09.

Do you know the feeling when you’re so inspired that you are buzzing with energy? That’s me in today’s podcast episode! Recently I took on a new project that I’m super excited about and a part of our agency’s support is designing new marketing funnels for clients’ businesses. I felt so inspired that I thought: “Hey, I should share this with my listeners!” So here am I, talking about funnels again!

I talked about the basics of marketing funnels in episode 6, go check it out if you missed it, but today I dive even deeper. I talk about what’s been happening behind the scenes at Blohm Social Co, marketing funnels (specifically, how to funnel people from social media to your website), different phases of the marketing funnel process, what they look like, and how long they should last. Plus, I share with you my strategy on boosting your sales with upselling and down selling!

In this episode, I dive into:

Connect with me on Instagram @blohmsocialco. For full show notes and more resources, visit ninabvirtually.com/podcast/episode-08. 

There is a lot of changes happening right now on multiple social media platforms, especially on Instagram. And I hear from more and more people how frustrated they feel because they are getting zero, or very little, engagement, and getting content in front of their ideal client feels like an impossible mission. Well, that’s not how my clients feel, because I constantly develop and test new attraction marketing strategies that help you to get visible and bring ideal clients to you without icky manual lead generation.

And today, I’m ready to share all my knowledge with you! Tune in to this podcast episode to learn what is attraction marketing, how to utilize it in your business, what attraction marketing strategies are working right now, and how to bring new leads and new eyes onto your page consistently.

In this episode, I chat about:

For full show notes and more resources, visit ninabvirtually.com/podcast/episode-07

In today’s podcast episode, we talk all about marketing funnel basics. If you are a new or seasoned online entrepreneur, you will find a lot of value in this episode because many entrepreneurs jump into content creation, doing lead generation, building lead magnets, etc. without thinking about their marketing funnel strategy. And that means that you are missing out on clients because you are not pushing them to the bottom of your marketing funnel. Tune in as I share with you what is a marketing funnel, the stages of a marketing funnel, and how it correlates with different parts of your marketing strategy.

In this episode, we chat about:

- Why did I rebrand The Biz Booster Podcast

- What is a marketing funnel

- How knowing the foundations of a marketing funnel can help you hit the next milestone within your business

- Stages of a marketing funnel

- Why should you have different content pillars

- Client retention and how to make your customers/clients come back to you

For full show notes and more resources, visit ninabvirtually.com/podcast/episode-06

What comes to your mind when you hear “branding”? Probably you imagine pretty visual elements like a logo or cohesive Instagram feed. But branding is so much more than that! And many new online service providers skip the branding part because their either hate creating graphics, or it takes them hours to decide on simple things like branding colors.

If that’s you, I have great news for you! For this episode, I invited Connie Wilks, a Brand Strategist & Designer to talk about branding for online service providers, branding strategy, how to get started, how to build a recognizable brand, why is it important, and how you might be losing clients because of low-quality graphics.

In this episode, we chat about:

- How did Connie transition into branding and design

- How to set yourself apart from the competition as a new online service provider

- My branding mistakes as a new entrepreneur

- What is a brand strategy, and what does the process of building a brand strategy look like

- Connie shares tips on how to keep social media graphics consistent

- Connie’s advice for entrepreneurs who are not gifted or don’t enjoy creating graphics but can’t afford to outsource it yet

- How can you work with Connie

What a juicy episode! Trust me, you don’t want to miss this one!

For full show notes and more resources, visit ninabvirtually.com/podcast/episode-05