In this episode of the Tactical Dent Tech Podcast, John Highley breaks down a major shift happening in social media marketing — and why most technicians are focused on the wrong metric.

After recently crossing 8 million total views in just over 130 days of consistent posting, John explains:

• Why followers matter less than ever

• How algorithms now serve content based on behavior, not who someone follows

• Why views are the new currency

• How friction in platform design reduced follow growth

• The psychology behind engagement and swipe behavior

• Why local tagging and geo-positioning matter more than you think

This episode dives into the evolution of social media:

Platforms now track:

• Watch time

• Scroll speed

• Hover time

• Click behavior

• Location tagging

• Engagement patterns

And that means the playing field is leveling.

You no longer need a million followers to dominate your market. You need:

• Strong positioning

• Relevant content

• Clear local targeting

• Consistency

John also shares real-world results, including how a single reel brought back a previously hesitant customer for a $1,500 job — simply because the content resonated.

If you're serious about using social media to attract pre-qualified clients instead of chasing vanity metrics, this episode is required listening.

The mission isn't followers.

The mission is positioning.

And positioning wins.