Valerie Khoo  is an author, speaker and multi-passionate entrepreneur with several growing businesses under her belt. She is a prolific content creator who has steadily built her public profile over a period of years by personally engaging with her online community, not to mention adding value in the form of words (blog posts), audio (podcasting) and video.

I regard Valerie as one of the best content marketers in Australia. Not only that, she also leverages social media brilliantly for her business – the Australian Writers’ Centre – as well as for her personal brand.

Getting the balance right between business brand and personal brand is difficult; indeed, it’s an issue many professionals entrepreneurs face and grapple with. Another issue professionals face when it comes to ‘putting themselves out there’ on social media is managing one’s professional versus private self on social media.

In this episode we talk about:

* How did Valerie end up creating a podcast?

* The importance of chemistry between two people when hosting a show

* How is it feel like working when you have co-hosts?

* What have she managed to achieve so far from her Brand by doing a podcast?

* The different ways of monetizing

* What’s the biggest asset that a podcaster should have in interviewing people?

* The importance of structure to the interview and put everything in context

* Podcasting as PR tool

* Why podcasting is so hot all of a sudden?

* Podcasting forms connection faster, easy and accessible

* Getting topics with authentic, credible and consistent contents

* The importance to develop a stronger and more trusted connection

* Doing what to do what we like to consume

* Understanding a sustainable podcast and something that going to stick to people to be able to create a good podcast

* Creating a show that we are passionate about and something that we truly believed in

* What makes a good podcast?

* The disadvantage of podcasting

* The idea getting in television

* Identifying what to achieve to reach the target market

* The importance of defining what our goal is

* Determine what would be the right avenue to achieve our goal

* What would make Valerie’s podcasting journey easier?

* The common mistakes by some podcasters

* The importance of defining topics and limit the show into certain amount of time

What would’ve made it easier/What would you have changed?

“That’s a good question. What would make my life really super easy is if I would have a dedicated space that I can go to every time I want to do a podcast that has super-fast internet and importantly that the other person also has super-fast internet. Because I do many interviews for the various podcast , and people on the other end who I’m talking to whether on the phone or Skype or whatever sometimes they don’t seem to understand that these would have made my life easier as well. That having a drill in a background, the construction site in the next room is not conducive in a good interview or having talking to my 3D computer without a headset is not conducive to good audio. “

When someone is considering a podcast as a medium, how do I know if it’s for me?

“I think they should do what they like to consume. So if they listen to podcast, then I get it. I absolutely recommend they do a podcast. If they consume blogs, then do blogging. If they stay in YouTube and they love YouTube, then do it because then you doing something that you get. If you’ve never listened to a podcasting live and you want to create a podcast, well I think that’s not a good idea. I think you got to get in to podcast first or listen to po...