Technology is changing around us at an unprecedented rate. As marketers, it can feel almost impossible to keep up with every new social network and digital trend. But one piece of the technology equation isn't changing at all - us. Our brains haven't changed substantially in a few hundred thousands years. In this talk, we'll delve into foundational premises from the field of psychology to understand why people act differently in various online environments, ultimately equipping us to improve our channel strategies, create better engagement, and build better brands.

In this episode, Joe Federer, Former Head of Strategy at Reddit, Author and Social Marketing Strategist will talk about why people act differently in various online environments, through his presentation: “The Hidden Psychology of Social Networks".

Check out the full discussion here.