Product data was once dismissed as a back-office administrative task. Not anymore. Today, it is the deciding factor in your brand’s reputation and the overall customer experience. 

Amel Gaily joins Hanna-Mari Saurama, Senior Advisor, Product Experience at Solteq to discuss the chaos, and the potential, behind product information. From the "Excel wars" to the rise of digital product passports, they explore why high-quality product data has shifted from a luxury to a critical competitive advantage.

They dive into the consequences of overlooking even the smallest details in a transparent digital landscape, explaining why radical transparency converts "window shoppers" into buyers more effectively than storytelling alone. They also examine how corporate responsibility has evolved into a powerful new driver for growth.

Whether you work in retail, manufacturing, or marketing or you’re simply curious about what happens before you hit the "Add to Cart" button, this conversation will transform how you perceive the value and impact of product data.

You’ll Walk Away With

• An understanding of how product data impacts real-world customer experience. 

• Insights on balancing standardization with brand storytelling. 

• Practical examples of how transparency and sustainability create business value. 

• A fresh lens on how regulations can drive innovation instead of fear. 

Perfect For

• Retail and ecommerce leaders 

• Product managers 

• Brand and marketing strategists 

• Data and compliance officers 

• Anyone building digital product ecosystems 

Topics Covered

• The evolution from product information to experience management 

• Why standardizing data is still a massive challenge 

• Manual madness: the unseen burden of mismatched data 

• Data ownership and team collaboration 

• The upcoming digital product passport and EU regulations 

• Trust, transparency, and product storytelling 

• How sustainability can drive innovation and differentiation 

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🎧 Simplifiers is the podcast that cuts through the complexity of digital transformation to reveal what works. Created by Solteq, hosted by Amel Gaily, and built for anyone who believes clarity beats complexity — every time. 

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