AI is no longer optional, but neither is clarity. 

Artificial intelligence is everywhere; in our tools, our headlines, and our boardroom strategies. But while the hype grows, so does the confusion.  

In this thought-provoking episode of Simplifiers, host Amel Gaily sits down with leading voices in the AI world: Mikko Alasaarela, ethical AI entrepreneur and keynote speaker, and Gabriel dos Reis Estivalet, data scientist and advisor at Solteq. 

Together, Amel, Mikko and Gabriel explore the real impact of AI on modern business, far beyond the buzzwords. From failed pilots to practical use cases, from power users to those left behind, this episode unpacks: 

✅ Why many AI initiatives fail before they begin 

✅ How ethical, responsible design builds long-term trust 

✅ What most companies overlook in their AI foundations 

✅ How agents and automation are reshaping digital work 

✅ The underrated value of human skills in an AI-driven world 

You’ll also hear stories of real business transformation, including a small-but-powerful AI use case that delivered massive results, without a massive project. 

Whether you’re just starting your AI journey or scaling next-gen tools, this episode offers strategic insight with a human lens.

This episode is perfect for: 
 
- Digital leaders navigating their first AI initiatives 
- Business and tech decision-makers facing AI fatigue 
- eCommerce professionals exploring automation and customer intelligence 
- CX, data, and strategy teams building ethical, sustainable digital solutions

Topics covered: 

- Why most AI pilots fail and what success looks like 
- The rise of AI agents and the “rocket ship” effect 
- How trust, transparency, and usability drive adoption 
- Human-centred AI: What it means and how to design for it 
- Real-life business use cases: simple, scalable, impactful 
- Preparing for a post-labour society (and why soft skills matter)

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🎧 Simplifiers is the podcast that cuts through the complexity of digital transformation to reveal what works. Created by Solteq, hosted by Amel Gaily, and built for anyone who believes clarity beats complexity — every time.

This podcast is proudly created and produced in partnership with ⁠Hear Hear Media.

#AI #ArtificialIntelligence #BusinessStrategy #ResponsibleAI #DigitalTransformation #SimplifyDigital #Solteq #SimplifyiersPodcast

In this episode of Simplifiers, host Amel Gaily sits down with Steve Coates, Director of Expert Services at Solteq, to unravel a topic often overlooked: digital accessibility.

With the European Accessibility Act (EAA) compliance deadline fast approaching in June 2025, many businesses still view accessibility as nothing more than a legal obligation.

But what if we flipped the script? What if accessibility wasn’t just about meeting regulations, but a powerful driver of growth, an enhancement to customer experience, and a testament to your company’s values?

Amel and Steve dive deep into the implications of the EAA for digital platforms, eCommerce, and customer experience. They explore actionable design principles, market opportunities, and essential auditing tips, offering a comprehensive guide for organizations ready to shift from reactive to proactive accessibility strategies.

What you’ll gain from this episode:

• A clear understanding of what the EAA requires—and what it enables  

• Why accessibility is crucial for business growth, not just legal compliance  

• How to evaluate your current digital accessibility baseline  

• Practical design improvements that enhance UX for everyone  

• Insights into the untapped potential of 135M+ users across the EU 

Who should listen:

Whether you’re a CMO, UX designer, or platform lead, this episode will reshape your perspective on inclusion. Discover how embracing accessibility can become your organization’s competitive advantage.

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🎧 Simplifiers is the podcast that cuts through the complexity of digital transformation to reveal what works. Created by Solteq, hosted by Amel Gaily, and built for anyone who believes clarity beats complexity — every time.

This podcast is proudly created and produced in partnership with ⁠Hear Hear Media.

#DigitalAccessibility #EAA2025 #InclusiveDesign #CXLeadership #SolteqSimplifiers #AccessibilityMatters #BusinessWithPurpose #EthicalDesign #DigitalCompliance

Is your personalization strategy helping customers or creeping them out?

In the debut episode of Simplifiers, host Amel Gaily welcomes Solteq experts Pia Pekkala and Charlotte Wegeberg to explore why personalization so often fails and how to fix it?

With decades of experience in digital content, data, and regional marketing strategy, Pia and Charlotte bring refreshing honesty to a conversation that cuts through industry jargon.

Together, they unpack why personalization should be a mindset, not a tool, and how businesses can stop overengineering journeys and start delivering value. 

 You’ll learn how to recognise personalization pitfalls (like siloed data, wrong KPIS, and tech-for-tech 's-sake thinking), why transparency is critical, and how even a small shift in strategy can make a huge difference for your customers.

Whether you’re just starting your personalization journey or rethinking your entire digital stack, this episode gives you the clarity to move forward — and a framework to start small, measure what matters, and simplify the path to better experiences. 

You’ll walk away with: 

• A clear understanding of why most personalization efforts fail 

• Fresh insights on how to make data-driven personalization more ethical, transparent, and effective 

• A framework for evaluating your company’s personalization maturity — and determining the next steps.

Perfect for CMOs, digital leads, eCommerce strategists, CRM professionals, and curious minds navigating customer-centric innovation.

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🎧 Simplifiers is the podcast that cuts through the complexity of digital transformation to reveal what works. Created by Solteq, hosted by Amel Gaily, and built for anyone who believes clarity beats complexity - every time.

This podcast is proudly created and produced in partnership with Hear Hear Media.

#SimplifiersPodcast #eCommerce #Personalization #DigitalTransformation #CustomerExperience #B2BMarketing #Solteq #AI #ContentStrategy