You’ve Been Sold

8. STOP SAYING “IT’S NOT SPONSORED” & WHY THAT CREATES LESS TRUST AROUND YOUR SPONSORED CONTENT


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Are you guilty of making that disclaimer that everyone seems to say about products they weren’t paid to share? “It’s not sponsored, but…” -- you know it! We’re talking about why this may weaken some of the trust you’ve built with your audience and how it can affect the quality & performance of sponsored content you share in the future. Also, I’ve recently added a new segment called “The Goods,” where we dive into creative industry hot topics! 

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You’ve Been SoldBy Kate Terentieva

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