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You’ve Been Sold
By Kate TerentievaSociety & Culture
You’ve Been Sold episodes
- Sweetgreen’s New Merch Collection Sparks Accusations of Plagiarism! | EP 4
We're diving into a heated controversy as Sweetgreen faces accusations of intellectual property theft from streetwear brand Market. Founder Mike Cherman claims Sweetgreen's latest merch collection mirrors designs his team pitched 12 MONTHS ago. Is this a case of blatant copying or just creative inspiration gone wrong? We’ll break down the evidence and discuss what this means for both brands moving forward. Grab your headphones — this tea is hot as kale 🥬
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EVERYTHING YOU NEED:
All Classes, Discounts & Resources: https://www.theleap.co/creator/katarina/
Catch up on TikTok + Instagram @katarinaterentieva @youvebeensold
Got a tip or question for me?Send me a voice memo
41 min - Exposing The Hidden Links Between Politics, Propaganda & Marketing | EP 3
Get ready to question everything you thought you knew about politics, advertising, and the media. We uncover the powerful connections between politics, marketing, and propaganda — and how they shape our everyday decisions. Discover the hidden history of propaganda, how it evolved into modern PR, and how brands and politicians alike use it to influence public opinion. This episode will leave you wondering: Are our beliefs really our own?
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EVERYTHING YOU NEED:
All Classes, Discounts & Resources: https://www.theleap.co/creator/katarina/
Get early access to Fide (use code KATE): https://join.fide.co/kate
Monetize your knowledge on The Leap:https://join.theleap.co/7XzXwNSItM
Catch up on TikTok + Instagram @katarinaterentieva @youvebeensold
Got a tip or question for me?Send me a voice memo
50 min - Gucci: The Rise, Fall, and Rebirth of an Iconic Luxury Brand | EP 2
Hello from Amsterdam! We'll explore Gucci's fascinating journey from its humble 1921 beginnings to becoming a global icon and now leading the sales decline of all Kering brands. With new creative director Sabato De Sarno at the helm, can Gucci adapt to changing consumer preferences? Or is it too late? Join me as we unravel the truth behind Gucci's brand story and what this means for the entire luxury landscape.
Don’t miss this eye-opening episode—hit play and discover why the luxury industry can no longer rely solely on their logos.
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EVERYTHING YOU NEED:
All Classes, Discounts & Resources: https://www.theleap.co/creator/katarina/
Get early access to Fide (use code KATE): https://join.fide.co/kate
Spotlight Conf - where marketers go to learn:https://www.spotlightconf.com/
Catch up on TikTok + Instagram @katarinaterentieva @youvebeensold
Got a tip or question for me?Send me a voice memo
39 min - Ripoff or Inspiration? Helle Mardahl Accuses Glowery of Stealing Art for Skincare Packaging | EP 1
Today's investigation is the hot and developing story between independent artist Helle Mardahl and French skincare brand Glowery. Mardahl accused Glowery of IP theft and both businesses are fighting the claims in Denmark. After Glowery’s founder privately reached out to me, I found myself unexpectedly pulled into the mix. Join me as I walk you through my own deep dive, along with expert insights from IP attorney Chandler Holsapple, Esq. and cosmetic scientist Dr. Julian Sass, PhD. Listen now to get the full scoop and decide for yourself — is this theft or simply creative inspiration at play?
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EVERYTHING YOU NEED:
All Classes, Discounts & Resources: https://www.theleap.co/creator/katarina/
Get early access to Fide (use code KATE): https://join.fide.co/kate
Monetize your knowledge on The Leap:https://join.theleap.co/7XzXwNSItM
Catch up on TikTok + Instagram @katarinaterentieva @youvebeensold
Got a tip or question for me?Send me a voice memo
1 hr 9 min - 198. Life Update: Launched A Brand, Resigned As CCO, and Everything That’s Been Going On
Thank you to everyone who DM'd, emailed, and tagged me in your videos to tell me how much you love this show. Here's the much awaited update on what's been going on.
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SUPPORT OFF THE RECORD:
Check out our conversation game!
Follow along as I build the company @playofftherecord on IG & TikTok
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EVERYTHING YOU NEED:
Take My Class & Other Resources: https://www.theleap.co/creator/katarina/
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
18 min - 198. How To Create Irresistible Buy-In Opportunities for Brands to Collaborate with You
If you want to orchestrate a strategic partnership online, then you need to make it clear what buy-in opportunities are available to a brand, creator, or other online collaborator. Tune in to define what that means and examples from popular creators like Remi Bader & Alix Earle!
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Things I Mentioned:
What I Do As A Creative Director: The Series (TikTok)
What I Do As A Creative Director: The Series (IG)
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EVERYTHING YOU NEED:
1:1 Consults & Other Resources: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
---Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/messageSupport this podcast: https://podcasters.spotify.com/pod/show/kindlygifted/support13 min - 197. Unveiling the VC Perspective: The 6 Core Elements That Drive Brand Impact
No one gives a f*ck about your product. Not if you don't show them why they should care. Forerunner Ventures published their report on the 6 core elements they've found fuel brand impact. Let's get into it!!
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Things I Mentioned:
Forerunner Ventures
Find Your Brand Power Score
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EVERYTHING YOU NEED:
1:1 Consults & Other Resources: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
15 min - 196. The Importance of a Marketing Strategy and How Starbucks Crafted Theirs
What do people overlook the most in their marketing? Strategy. Hands down. Tune in to hear why "a pop up" or "a TikTok trend" isn't a marketing strategy and how Starbucks used strategy to build a $3.59B brand!
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Starbucks' Campaign I mentioned:
Meet Me At Starbucks (2014)
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EVERYTHING YOU NEED:
1:1 Consults & Other Resources: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
24 min - 195. The Key Role of Human Behavior in Creating Impactful Marketing and Driving ROI
If you want to achieve excellence in this industry, you must study human behavior. Let's get into it 😉
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CEREAL BRAND I MENTIONED:
OffLimits x Chamberlain Coffee
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EVERYTHING YOU NEED:
1:1 Consults & Other Resources: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
14 min - 194. Unwrapping The Barbie Movie: How It Served As A Clever Repositioning Strategy For A Declining Brand
This wasn’t just a movie. It was a solution to a business problem. Let’s get into it!
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EVERYTHING YOU NEED:
1:1 Consults & Other Resources: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
26 min
About You’ve Been Sold
From the publisher's feed
The biggest vote you cast isn’t at the ballot box — it’s at checkout.
Welcome to You’ve Been Sold, the hard-hitting podcast exposing the marketing machine shaping what you buy, believe, and fund. Hosted by advertising creative director Kate Terentieva, this show uncovers how big business, media, and politics manipulate consumer culture -- often without you realizing it.
From greenwashing to billion-dollar weight loss scams, Kate delivers exposés, expert interviews, and deep dives to reveal the true cost of what’s being sold to you. Rethink what you’re buying. Reclaim your influence.