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You’ve Been Sold
By Kate TerentievaSociety & Culture
You’ve Been Sold episodes
- 163. Finding Your Voice: How to Effectively Speak Out on Issues That Matter with Creator Success Expert Merrill Hersam
Did you know that creators can get paid to talk about their IDEAS?! Me either. That's why I've invited Merrill Hersam, Urban Legend's VP of Creator Success, to chat more about idea marketing and how to get back to your authenticity 🤯
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EVERYTHING YOU NEED:1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
42 min - 162. Failing Forward: Navigating the Differences Between Online & Offline Failure for Creators & Entrepreneurs
I admire anyone who's willing to take the leap and fail online. I see you and empathize ❤️
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EVERYTHING YOU NEED:1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
7 min - 161. The Art of the Pitch: Expert Tips & Strategies for Successfully Pitching Your Ideas to Investors, Collaborators, and Clients
Pitching = getting people excited about your idea. Here’s how to do it.
--------EVERYTHING YOU NEED:1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
22 min - 160. Listener Q+A: Collaboration is Key - Best Practices & Lessons Learned for Working Effectively with Other Creatives
Plus a special unhinged perspective on 1 thing that pisses me off about the advertising industry 😜
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EVERYTHING YOU NEED:1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
20 min - 159. Humanizing Your Brand: Strategies & Tactics for Giving Your Business a Personal Touch & Connecting with Your Audience
In episode 132, we talked about personas vs personal brands. With Shou Chew's introduction as "Daddy TikTok," I felt prompted to discuss the importance of how to give your business a human presence (including some popular examples!).
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EVERYTHING YOU NEED:1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
23 min - 158. Decoding the Consumer Brain: How Neuromarketing is Revolutionizing The Way We Understand & Influence Consumer Behavior with Copywriter Kaili Meyer
With a background in both psychology and journalism, Kaili Meyer (of Reveal Studio Co) isn't your average sales copywriter. But this show isn't known for having average guests anyway 💁♀️ We're talking about what neuromarketing is, how to avoid predatory tactics, and how our brain consumes marketing efforts!
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EVERYTHING YOU NEED:1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
51 min - 157. From Business to Brand: Strategies & Tactics for Building a Strong, Recognizable Brand Identity
Note: just because you have a product, doesn't mean you have a brand. I said what I said 💁♀️
--------EVERYTHING YOU NEED:1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
18 min - 156. Building a Social Media Career & Navigating Health Challenges: Lessons Learned from Chronic Illness Advocate Gigi Robinson
If you feel like you're sacrificing your health to build a career on social media, then this is the episode for you. Gigi Robinson, Gen-Z's forefront thought-leader in the content creation space, has built a successful career whilst having Ehlers Danlos Syndrome. She shares her wisdom on work-life balance, not stressing the numbers, and how to avoid comparing yourself! ❤️
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EVERYTHING YOU NEED:1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
44 min - 155. Behind the Persona: Celebrity vs Influencer Behavior and Its Impact on Brand Partnerships & Audience EngagementThis listener asked me, “If you could pick any celebrity to follow you on social media — who would you pick?” Little did they know, they started an introspective discussion. So here are my thoughts!18 min
- 154. The Power of SMS Marketing: Understanding the Psychology Behind Successful Text Message Campaigns
If all you want is a financial ROI, SMS marketing might not be your bestie. Here's why and how to do it effectively 😉
--------EVERYTHING YOU NEED:1:1 Brand Strategy + Templates: https://stan.store/katarinaterentievaCatch up on TikTok + Instagram @katarinaterentievaGot a question for me? Send me a voice memo OR type it anonymously here! 💬11 min
About You’ve Been Sold
From the publisher's feed
The biggest vote you cast isn’t at the ballot box — it’s at checkout.
Welcome to You’ve Been Sold, the hard-hitting podcast exposing the marketing machine shaping what you buy, believe, and fund. Hosted by advertising creative director Kate Terentieva, this show uncovers how big business, media, and politics manipulate consumer culture -- often without you realizing it.
From greenwashing to billion-dollar weight loss scams, Kate delivers exposés, expert interviews, and deep dives to reveal the true cost of what’s being sold to you. Rethink what you’re buying. Reclaim your influence.