You’ve Been Sold

You’ve Been Sold

By Kate TerentievaSociety & Culture
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You’ve Been Sold episodes

  • 143. The Secret Sauce of McDonald's Famous Orders Campaign: How They Transformed Their Brand Image

    With Gen-Z reaching for healthier alternatives, McDonald's went from a big + boring corporation to the ultimate fangirl by introducing Famous Orders. Tune in to hear more about how this campaign revamped the Mickey D's brand (and generating $283M in just 11 months). Plus, you can learn a thing or two when telling the story of your own brand!

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    EVERYTHING YOU NEED: 

    Book a brand strategy session with me (now available for BOTH brands + public figures): https://stan.store/katarinaterentieva  

    Catch up on TikTok + Instagram @katarinaterentieva  
    Got a question for me? Send me a voice memo OR type it anonymously here! 💬

    34 min
  • 142. Behind the Mic: The Story of Kindly Gifted

    Today's episode answers a listener question (YAY!) and I got a little vulnerable💘  

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    EVERYTHING YOU NEED:
    Book a brand strategy session with me (now available for BOTH brands + public figures): https://stan.store/katarinaterentieva  
    Catch up on TikTok + Instagram @katarinaterentieva  
    Got a question for me? Send me a voice memo OR type it anonymously here! 💬

    14 min
  • 141. Exposed: The Dangers of Sharing Your Location on Social Media

    Unless you’re trying to lead Joe Goldberg to your door 😉


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    EVERYTHING YOU NEED:
    Book a brand strategy session with me (now available for BOTH brands + public figures): https://stan.store/katarinaterentieva  
    Catch up on TikTok + Instagram @katarinaterentieva  
    Got a question for me? Send me a voice memo OR type it anonymously here! 💬

    11 min
  • 140. Standing Out Online In 2023 With Influencer Marketer + Publicist Katie Stoller

    With 10+ years in PR + influencer marketing for brands like IKEA, Dunkin', Häagen-Dasz - Katie Stoller has seen the creator economy from infancy until today. Tune in as we chat about how to keep momentum after going viral, old-school bloggers vs current creators, and relationship-building online in 2023. Let's get into it!

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    EVERYTHING YOU NEED:
    Book a brand strategy session with me (now available for BOTH brands + public figures): https://stan.store/katarinaterentieva  
    Catch up on TikTok + Instagram @katarinaterentieva  
    Got a question for me? Send me a voice memo OR type it anonymously here! 💬

    43 min
  • 139. 2 Game-Changing Questions Every Brand & Creator Should Ask Themselves

    It doesn't matter where you create content -- if these 2 questions aren't answered, you'll be throwing 🍝 at the wall 4ever.

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    EVERYTHING YOU NEED:
    Book a brand strategy session with me (now available for BOTH brands + public figures): https://stan.store/katarinaterentieva  
    Catch up on TikTok + Instagram @katarinaterentieva  
    Got a question for me? Send me a voice memo OR type it anonymously here! 💬

    13 min
  • 138. The Power of Personal Branding: How Mid-Day Squares Built A Loyal Following & A Chocolate Empire with Co-Founder Jake Karls

    Get the Internet's favorite chocolate company on the show: CHECK! ✅ Co-founder Jake Karls tells all about how personal branding was responsible for the loyal fans they've built and the 1+ MILLION bars they've sold. You don't want to miss it! (P.S. Try Mid-Day Squares at https://www.middaysquares.com/ to get it delivered or find the nearest store!)

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    EVERYTHING YOU NEED:
    Book a brand strategy session with me (now available for BOTH brands + public figures): https://stan.store/katarinaterentieva  
    Catch up on TikTok + Instagram @katarinaterentieva  
    Got a question for me? Send me a voice memo OR type it anonymously here! 💬

    15 min
  • 137. How Christine Quinn Leveraged Her Selling Sunset Fame to Become a Fashion Powerhouse

    Let's take an inside look into the Internet's favorite realtor turned ultimate media icon, and how she did it. (Note to Universe: ✨manifesting Christine as a guest for the show ✨)  

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    EVERYTHING YOU NEED:
    Book a brand strategy session with me (now available for BOTH brands + public figures): https://stan.store/katarinaterentieva  
    Catch up on TikTok + Instagram @katarinaterentieva  
    Got a question for me? Send me a voice memo OR type it anonymously here! 💬

    12 min
  • 135. How to Succeed in Your Career and Money Goals: Advice from Angel Investor Gabrielle Judge
    Gabrielle and I connected on TikTok through fellow Kindly Gifted guest Sandy Lin 😉 Ugh, love the internet, amirite?! This episode is full of tea. From fundraising advice for your startup to becoming an angel investor and diversifying income streams -- Gabrielle breaks things down in such an accessible way. Tune for career and money advice from the future!

    CONNECT WITH GABRIELLE:
    Check out her media company Anti-Work Girlboss, your homebase for escaping the hustle matrix.
    Learn more about The Celestial Group, the PE firm making women investors wealthier and wiser.
    Catch up with her on IG (@gabrielle__judge) and TikTok (@gabrielle_judge)
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    EVERYTHING YOU NEED:      
    Book a brand strategy session with me: https://stan.store/katarinaterentieva     
    Catch up on TikTok + Instagram @katarinaterentieva
    Got a question for me? Send me a voice memo OR type it anonymously here! 💬
    42 min
  • 134. Being Delusional - The Hard Truth

    Signed,

    a girl with too many delusional bones in her body 💘
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    EVERYTHING YOU NEED:
    Book a brand strategy session with me: https://stan.store/katarinaterentieva        
    Catch up on TikTok + Instagram @katarinaterentieva  
    Got a question for me? Send me a voice memo OR type it anonymously here! 💬

    18 min

About You’ve Been Sold

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