With Gen-Z reaching for healthier alternatives, McDonald's went from a big + boring corporation to the ultimate fangirl by introducing Famous Orders. Tune in to hear more about how this campaign revamped the Mickey D's brand (and generating $283M in just 11 months). Plus, you can learn a thing or two when telling the story of your own brand!

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Book a brand strategy session with me (now available for BOTH brands + public figures): https://stan.store/katarinaterentieva  

Today's episode answers a listener question (YAY!) and I got a little vulnerable💘  

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Unless you’re trying to lead Joe Goldberg to your door 😉

With 10+ years in PR + influencer marketing for brands like IKEA, Dunkin', Häagen-Dasz - Katie Stoller has seen the creator economy from infancy until today. Tune in as we chat about how to keep momentum after going viral, old-school bloggers vs current creators, and relationship-building online in 2023. Let's get into it!

It doesn't matter where you create content -- if these 2 questions aren't answered, you'll be throwing 🍝 at the wall 4ever.

Get the Internet's favorite chocolate company on the show: CHECK! ✅ Co-founder Jake Karls tells all about how personal branding was responsible for the loyal fans they've built and the 1+ MILLION bars they've sold. You don't want to miss it! (P.S. Try Mid-Day Squares at https://www.middaysquares.com/ to get it delivered or find the nearest store!)

Let's take an inside look into the Internet's favorite realtor turned ultimate media icon, and how she did it. (Note to Universe: ✨manifesting Christine as a guest for the show ✨)  

If (god forbid) I ever say this, call me out IMMEDIATELY.

Signed,