You’ve Been Sold

You’ve Been Sold

By Kate TerentievaSociety & Culture
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You’ve Been Sold episodes

  • 153. How Liquid Death Disrupted The Beverage Industry & Built A $700 Million Brand By Making Water Cool

    Let's dive into the deep end to learn how Liquid Death’s 40-year-old founder Mike Cessario turned "the dumbest name" and a Facebook post into a $700 million water brand. (P.S. They recently launched tea, which I personally tried and I'm OBSESSED!)  

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    EVERYTHING YOU NEED:  
    1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva    
    Catch up on TikTok + Instagram @katarinaterentieva  
    Got a question for me? Send me a voice memo OR type it anonymously here! 💬

    21 min
  • 152. TikTok's Long-Form Series: A Game Changer in the World of Social Media Content?

    TikTok's launching their "Series" subscription (up to 80 eps of up to 20 minutes). Here are my honest thoughts on what TikTok should do with this. (P.S. Shoutout to the incredible Lia Haberman for quoting me on this in her IYCMI newsletter -- my FAVE for all things creator economy updates) ❤️  

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    EVERYTHING YOU NEED:  
    1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva    
    Catch up on TikTok + Instagram @katarinaterentieva    
    Got a question for me? Send me a voice memo OR type it anonymously here! 💬

    12 min
  • 151. Discover Your Creative Type & Maximize Your Unique Strengths for Success
    Inspired by Next In Fashion Season 2, let's break down the two most common types of creatives. I hope this helps you figure out where your strengths lie so you can create a more fulfilling career path ❤️  
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    EVERYTHING YOU NEED:
    1:1 Brand Strategy + DIY Templates: https://stan.store/katarinaterentieva    
    Catch up on TikTok + Instagram @katarinaterentieva    
    Got a question for me? Send me a voice memo OR type it anonymously here! 💬
    18 min
  • 149. The Brutal Reality of Creative Success: Lessons Learned from Creative Director Manoa Raine

    Everybody's got an opinion of success and we f*cking love to glamorize titles, G-Wagons, and dolla dolla bills. But what's the hard truth of building up a successful career as a creative? Manoa Raine has been a creative director for some of the biggest brands + people Grubhub, Wix, Jason Derulo, National Geographic, and Nas Daily. Tune in to hear him spill the tea on the good, bad and ugly of building a creative business!  

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    CONNECT WITH MANOA:
    Instagram @manoaraine
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    EVERYTHING YOU NEED:
    1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva  
    Catch up on TikTok + Instagram @katarinaterentieva  
    Got a question for me? Send me a voice memo OR type it anonymously here! 💬

    36 min
  • 148. Stand Out from the Crowd: Tips & Strategies for Carving Out Your Own Niche and Building a Strong Online Presence

    Once upon a time, your idol was no big deal. Once upon a time, the space they created didn't exist. Let's talk about how you can do the same.   

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    EVERYTHING YOU NEED:  
    1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva    
    Catch up on TikTok + Instagram @katarinaterentieva    
    Got a question for me? Send me a voice memo OR type it anonymously here! 💬

    11 min
  • 147. Managing Negative Comments: Identifying the Four Types of Negative Nancy's in Your Online Community and How to Deal with Them

    Inspired by a creator on TikTok (whose name I can't remember), let's dive into the 4 types of negativity you can expect in your comment section. If you've experienced these, DM me -- I'd love to bond about it haha!

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    EVERYTHING YOU NEED:
    1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva  
    Catch up on TikTok + Instagram @katarinaterentieva  
    Got a question for me? Send me a voice memo OR type it anonymously here! 💬

    14 min
  • 146. Succeed As A UGC Creator In 2023 with Creative Director + UGC Specialist Kelly Rocklein

    Kelly Rocklein (Creative Director + 6-figure-earning PROFESSIONAL part-time UGC creator) is BACK to update us on all things UGC. Thanks for making her first appearance on the show THE MOST DOWNLOADED yet! P.S. Get my lawyer friend's UGC Contract Template here (use code KATE for 10%). 

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    UGC RESOURCES YOU NEED (+ discount codes, thanks to our guest!):

    • Follow Kelly on TikTok
    • 10% off Kelly Rocklein's Substack memberships with this code (click the link + discount automatically applies).
    • 25% off a UGC portfolio audit with code: 25OFF
    • 25% off a 1:1 coaching call: 25OFF
    • All of this can be found in her Stan Store.

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      EVERYTHING YOU NEED:
      Book a brand strategy session with me (now available for BOTH brands + public figures): https://stan.store/katarinaterentieva  
      Catch up on TikTok + Instagram @katarinaterentieva  
      Got a question for me? Send me a voice memo OR type it anonymously here! 💬

      32 min

    About You’ve Been Sold

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