You’ve Been Sold

You’ve Been Sold

By Kate TerentievaSociety & Culture
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You’ve Been Sold episodes

  • What Makes A Great Creative Director | EP 002

    Pulling back the curtain on the world's sexiest job title. Do you have what it takes to be a great creative director? Tune in to find out!

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    Catch up on TikTok + Instagram @katarinaterentieva  @youvebeensold

    Got a tip or question for me?⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


    24 min
  • 172. Reduce, Reuse, Recycle: Maximizing Your Content's Lifespan - Expert Tips on How to Recycle Your Content

    Let's talk about the evolution of reusing content -- from recycling to remixing to A/B testing.

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    EVERYTHING YOU NEED:  

    1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva    

    Catch up on TikTok + Instagram @katarinaterentieva  

    Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! 💬


    19 min
  • 170. What Creators Need At Different Stages Of Growth with Lia Haberman, CMO & Influencer Marketing UCLA Professor

    I'm so honored to welcome the writer of my fav influencer marketing newsletter & marketer extraordinaire Lia Haberman. We chat about the creator economy, how to stand out, and all things building your team of support. Subscribe to Lia's newsletter ICYMI and check out her new influencer marketing course!

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    EVERYTHING YOU NEED:  

    1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva    

    Catch up on TikTok + Instagram @katarinaterentieva  

    Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠! 💬

    46 min
  • 169. Behind the Veil of Luxury Brands: Uncovering the Secrets of Their Profitability - Insider Insights

    What is and isn't luxury is all psychology. Here's how Chanel, Gucci, Versace, and other designer brands grow revenue 😉

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    EVERYTHING YOU NEED:  

    1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva    

    Catch up on TikTok + Instagram @katarinaterentieva  

    Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! 💬


    19 min
  • 168. Why You Should Invest in Influencer Content Series for Increased Engagement and ROI with Tinashe Chaponda
    Series-ified campaigns are dominating the creator economy. Brands want buy-in moments for content that's already generating conversion organically. To chat more about this, I've brought on Tinashe Chaponda, CEO & Founder of Sosani Agency, who support McDonald's, Von Dutch and Cash App with influencer campaigns. They're revolutionizing the game with their new PIIC Series approach to campaigns. Tune in to be ahead of the curve!
    P.S. Reach out to Tinashe & his team here, if you're looking to uplevel your campaigns. Tell them Kindly Gifted Podcast sent you!
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    EVERYTHING YOU NEED:  
    1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva    
    Catch up on TikTok + Instagram @katarinaterentieva  
    Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠⁠! 💬
    39 min
  • 167. Behind the Mic: Revealing Personal and Vulnerable Facts About Me - A Candid Conversation
    You may know me as the voice of your fave marketing podcast. Or maybe as an art director to some of the world's biggest brands. Enjoy my most intimate episode yet and get to know me as a human 😊
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    EVERYTHING YOU NEED:  
    1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva    
    Catch up on TikTok + Instagram @katarinaterentieva  
    Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠! 💬
    24 min
  • 166. From Influence to Entrepreneurship: How People of Influence are Disrupting the Business World by Starting Their Own Brands

    If you're an influencer or public figure looking to start a company, the first thought is to build it around the audience who already knows you. But I invite you to consider a few other approaches that may help your brand survive beyond your influence!

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    EVERYTHING YOU NEED:  

    1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva    

    Catch up on TikTok + Instagram @katarinaterentieva  

    Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠! 💬


    12 min
  • 165. From Idea to Launch: Building a Successful Product-Based Business from Scratch with Product Expert Alia O'Neal

    Ever wondered all the different ways that you can create a product biz? That's why I invited my friend and mentor Alia O'neal, CEO & Founder of The Product Place, to talk about how you can do it, reduce start-up costs, increase speed to market, and double down on delight. There's so much value in this episode!

    --------  

    EVERYTHING YOU NEED:  

    1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva    

    Catch up on TikTok + Instagram @katarinaterentieva  

    Got a question for me? ⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠! 💬

    49 min
  • 164. Listener Q+A: Building & Maintaining Brand Equity - Key Strategies for Creators & Companies to Stand Out in a Crowded Market

    Answering from a marketer's POV, as always. To learn more about all the ways you can measure brand equity, check out this article.

    --------  

    EVERYTHING YOU NEED:  

    1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva    

    Catch up on TikTok + Instagram @katarinaterentieva  

    Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠! 💬


    20 min

About You’ve Been Sold

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