You’ve Been Sold

You’ve Been Sold

By Kate TerentievaSociety & Culture
Download on the App Store

You’ve Been Sold episodes

  • 183. Unlocking Growth: How and When to Scale Your Influencer Business with the Support of a Manager Like Johanna Voss

    Being a full-time creator is more accessible than ever. But scaling alone is damn near impossible. The reality is -- you need a team. As someone who's supported creators by closing $4M of brand deals, partnerships and speaking engagements, today's guest Johanna Voss is one of the best talent managers in the game. Having left her corporate gig in Operations, she's been helping creators & influencers operate their businesses for 13+ years. AKA -- there's a LOT to learn from her, whether you are a manager or you're a creator looking for management!

    --------  

    EVERYTHING YOU NEED:  

    Connect with Johanna: ⁠Website⁠ | ⁠Instagram @johannavoss⁠

    1:1 Consults & DIY Templates: https://stan.store/katarinaterentieva    

    Catch up on TikTok + Instagram @katarinaterentieva  

    Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! 💬

    49 min
  • 182. Respecting Boundaries: The Pitfalls of Picking People's Brains

    I said what I said.

    --------  

    EVERYTHING YOU NEED:  

    Pick My Brain: https://stan.store/katarinaterentieva    

    Catch up on TikTok + Instagram @katarinaterentieva  

    Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! 💬


    19 min
  • 181. What Almost Quitting This Podcast Taught Me About Perseverance and Personal Growth

    I'm so glad I didn't quit. Trust yourself. Fear no one. Keep going!

    --------  

    EVERYTHING YOU NEED:  

    1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva    

    Catch up on TikTok + Instagram @katarinaterentieva  

    Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! 💬


    22 min
  • 180. The Ethics of Influence

    Let this be a lesson to you as you build your presence on social media.

    --------  

    EVERYTHING YOU NEED:  

    1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva    

    Catch up on TikTok + Instagram @katarinaterentieva  

    Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! 💬


    21 min
  • 179. The Power of Product Placement in Pop Culture and Its Impact on Brand Awareness & Sales

    Since the 1940s, product placement has been one of most effective forms of marketing. Because it's not an interruption or intrusion - it's weaved into the conversation. Tune in to learn more (and hear me shamelessly quote my fav product placement ads 😂). DM me the next time you spot product placement and let's geek out together!

    --------  

    EVERYTHING YOU NEED:  

    1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva    

    Catch up on TikTok + Instagram @katarinaterentieva  

    Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! 💬


    24 min
  • 178. Trademarking 101: How to Protect Your Brand and Avoid Legal Issues

    We often talk about building your brand. Now, let's chat about how you can protect it. That's why I've invited my friend trademark attorney and brand bodyguard, Chandler Holsapple, to teach you how to protect your assets.

    (Btw, if hiring an attorney is out of budget for you, I highly recommend snagging Chandler's Asset Protection Program, the no-fluff, step-by-step tutorial that you can use to file your own trademarks without the attorney fees. I personally have it and it's BRILLIANT.)
    --------  
    EVERYTHING YOU NEED:  

    1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva    

    Catch up on TikTok + Instagram @katarinaterentieva  

    Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! 💬


    34 min
  • 177. Beyond the Buzzwords: Why True Innovation Builds on the Past

    Innovation doesn't have to be "never before done" or "never before seen." In fact, perhaps that raises more concerns from users, investors, customers/clients, and collaborators. Happy innovating!

    --------  

    EVERYTHING YOU NEED:  

    1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva    

    Catch up on TikTok + Instagram @katarinaterentieva  

    Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! 💬


    18 min
  • 175. Redefining Intimacy & Advice on Pivoting Your Brand with OnlyFans Model Isabelle Miller
    Let's be honest - OnlyFans creators get put in a box. That's why I invited Isabelle Miller to chat about her experiences with arguably the most intimate types of content, why she refuses to be put in a box, and why creating positive impact builds the strongest fanbases. Tune in!
    --------  
    EVERYTHING YOU NEED:  
    1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva    
    Catch up on TikTok + Instagram @katarinaterentieva  
    Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠⁠! 💬
    31 min
  • 174. Uncovering the Power of Performance-Driven Influencers: Why Alix Earle's $70K Post is Worth Every Penny - A Deep Dive

    If I were a brand founder, I'd 100% consider paying Alix Earle $70K for a post. Let's talk about the value of performance-driven influencers and what they all (often) have in common 😉 (P.S. If you're interested in spying on the performance of brands' paid social ads, check out this site!)

    --------  

    EVERYTHING YOU NEED:  

    1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva    

    Catch up on TikTok + Instagram @katarinaterentieva  

    Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! 💬


    29 min

About You’ve Been Sold

From the publisher's feed

The biggest vote you cast isn’t at the ballot box — it’s at checkout.