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You’ve Been Sold
By Kate TerentievaSociety & Culture
You’ve Been Sold episodes
- 193. How to Captivate Audiences and Ignite Conversations Through Polarizing Marketing
Great marketing is always controversial, but controversial marketing isn't always great. Tune in to learn why most marketing sucks and how an audience-first approach can increase ROI.
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ADS I MENTIONED:
AT&T featuring Martin Scorsese
Kenzo World
Virgin Voyages x Jennifer Lopez
Pepsi with Kendall Jenner
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EVERYTHING YOU NEED:
1:1 Consults & Other Resources: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
21 min - 192. Unlocking Profit Potential: Monetizing Your Brand with Digital Products Expert Abigail Peugh
Brand deals aren't the only way to make money online. In fact, many creators (including myself) have expanded into digital products, like consults, courses, and other educational resources to help you learn from us. Our guest Abigail Peugh has supported 4000+ creators in making money from digital products and even made $10K in her first month of selling digital products herself. Tune in!
--------20% OFF PROMO:If you want to get started with digital products, you can use the code KINDLYGIFTED for 20% off Abigail's digital product starter kit, which has helped other creators make anywhere from $500-$7k selling their own digital products! https://stan.store/abigailpeugh/p/digital-product-starter-kit-earn--in-your-sleep--------EVERYTHING YOU NEED:Connect with Abigail: Website | Instagram @abigailpeugh | TikTok @abigailpeugh1:1 Consults & Other Resources: https://stan.store/katarinaterentieva$100M Offers by Alex Hormozi: https://a.co/d/fbgTnTX
Free Offers Training by Alex Hormozi: https://www.acquisition.com/training/offers
Catch up on TikTok + Instagram @katarinaterentievaGot a question for me? Send me a voice memo OR type it anonymously here! 💬36 min - 191. How Cancel Culture Can Stifle Content Creation and What You Can Do About It
There's a very specific type of cancel culture that worries me and it has to do with intellectual property. Let's get it into it!
BONUS: We also talk about peer analysis and why it's important to do that as a creator if you're building your personal brand into a career!--------
EVERYTHING YOU NEED:
1:1 Consults & Other Resources: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
12 min - 190. The Power of Taking Critique: How a Founder's Openness Determines Brand Success
From years of working with clients, I've found that there's one personality trait that foreshadows a brand founder's (and marketer's) success. It's not confidence. It's not strong hiring skills. It's not even your work ethic. Tune in to hear what it is 😉
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EVERYTHING YOU NEED:
1:1 Consults & Other Resources: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
23 min - 189. Exploring the Intersection of Creativity and AI: Insights from a Creative Director
There's a ton of discourse about AI & it's role in the creative workflow. Here are my unfiltered thoughts.
(Warning: Subject to change as the AI industry continues to evolve bc I'm human lol 😉)
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EVERYTHING YOU NEED:
1:1 Consults & Other Resources: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
20 min - 188. The Art of Networking and LinkedIn Mastery with Community Founder Jessy Grossman
Networking can feel a little slimy (especially for women). Longtime entrepreneur in the digital media space, our guest Jessy Grossman is passionate about supporting women in business and being at the forefront of innovation, which inspired her to found her community WIIM (Women In Influencer Marketing). Tune in as we chat about how to successfully network, build connections, and use LinkedIn to find lucrative opportunities!
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EVERYTHING YOU NEED:
Connect with Jessy & Women In Influencer Marketing: Website | Instagram @iamwiim | Instagram @jessygrossman | LinkedIn
1:1 Consults & DIY Templates: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
34 min - 187. The Power of Due Diligence In Influencer Marketing: Ensuring Ethical Advertising and Avoiding False Claims
Shein recently hired 10 influencers to participate in quite the misleading campaign in an effort to create a more positive image. Not only did it not work, but even the creators hired took a hit. Let's talk about due diligence in influencer marketing when it comes to advertising brands!
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EVERYTHING YOU NEED:
1:1 Consults & Other Resources: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
14 min - 186. Debunking Mentorship Myths: Navigating Finding & Being A Mentor
Ever since seeing The Social Network, I had a specific view of mentorship. Until I found mentors and became one myself. That's when I realized there are myths around mentorship that I wished someone had debunked for me 😉
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EVERYTHING YOU NEED:
1:1 Consults & Other Resources: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
21 min - 185. Evolving Influencer Marketing: Uncovering the Shifting Landscape and Navigating Creator-Brand Relationships with Talent Manager Molly Tracy of VRAI Digital
Influencer marketing has evolved so quickly, and so has the creator-brand relationship. After 10 years on the brand side, our guest Molly Tracy founded VRAI Digital, the talent management agency that supports multicultural creators with representation, negotiation, and growth strategy support. Tune in as we chat about how to ensure a successful partnership between you, your manager, and your brand partner!
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EVERYTHING YOU NEED:
Connect with Molly & VRAI Digital: Website | Instagram @vraidigital
1:1 Consults & DIY Templates: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
44 min - 184. Listen To This Next Time You Feel Imposter Syndrome
I hope you have the confidence of a man who got a bunch of billionaires to explore the ocean blue in a tin can powered by a game controller. Love you. Mean it.
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EVERYTHING YOU NEED:
1:1 Consults & DIY Templates: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
18 min
About You’ve Been Sold
From the publisher's feed
The biggest vote you cast isn’t at the ballot box — it’s at checkout.
Welcome to You’ve Been Sold, the hard-hitting podcast exposing the marketing machine shaping what you buy, believe, and fund. Hosted by advertising creative director Kate Terentieva, this show uncovers how big business, media, and politics manipulate consumer culture -- often without you realizing it.
From greenwashing to billion-dollar weight loss scams, Kate delivers exposés, expert interviews, and deep dives to reveal the true cost of what’s being sold to you. Rethink what you’re buying. Reclaim your influence.