The Art of Online Course Creation

#8 The 10% Myth: Why Knowing Just a Little More Than Your Students Can Hurt Your Course Creation Success


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In this eye-opening episode, Shannon Boyer tackles one of the most widely accepted—yet misleading—pieces of advice in the course creation world: "You only need to know 10% more than your students to teach them." While this advice may sound comforting to new course creators, Shannon explains why it could be the very thing holding you back from creating a truly impactful and successful course.

What You’ll Learn:

  • Why the "10% more" myth might limit the depth and value of your course.
  • How to embrace your genuine expertise to elevate your course content and credibility.
  • The importance of expert-level courses in building long-term success.
  • Strategies to overcome imposter syndrome (and why not everyone experiences it!).

If you’re ready to break free from the surface-level teaching trap and confidently step into your role as a true course creator, this episode is for you. Shannon’s actionable tips and real-world examples will inspire you to embrace your expertise and create courses that not only sell but leave a lasting impact on your students.


  • Ready to showcase your expertise? Join Shannon in Your Best Course Experience and start building a course that gets results! Learn more at https

Support the show

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.



This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail [email protected]

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The Art of Online Course CreationBy Shannon Boyer

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