Do you understand the difference between a press release and a media pitch, or an electronic press kit and an editorial calendar? In this episode of Two Minute Marketing Tips, CEO, Erika Taylor Montgomery dives into eight documents that are essential to public relations:

Electronic press kits

Sample letters and fact sheets

Editorial calendars

Media game plans

Press releases

Media advisories

Media pitches

Looking for more Two Minute Marketing Tips? You can learn more about public relations and marketing right now by listening on Erika’s SoundCloud, Spotify or Apple Podcast channels..

A Guide To The Perfect Media Pitch:

Listen on SoundCloud, Spotify or Apple Podcast.

Five Reasons Press Releases Are Important And How To Write Them: Listen on SoundCloud, Spotify or Apple Podcast.

How To Begin Your Social Media Marketing Strategy:

Listen on SoundCloud, Spotify or Apple Podcast.

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