Hey everybody, it's Aaron Cournoyer. And welcome back to another episode of MLM Hackers Radio. Today we're going to talk about why you gotta publish.

If you're like me, then you know, MLM is a great opportunity to grow a lasting asset. But the real problem is what do we do when we run out of our warm market and how do we succeed without pitching to just family and friends. This podcast is here to answer the growing questions about MLM as I learn, apply and scale my very own MLM business and document how to in this podcast. I'm Aaron Cournoyer and this is MLM hackers radio

Okay. So I've been putting off publishing for a long time until I started the podcast. Um, I started doing some, a little bit of Instagram and stuff, but I would, I'm telling you this, this is one of my biggest fears was one of my biggest fear is publishing. Um, you know, I just always thought that I wasn't good enough and I wasn't, I'm not a speaker or anything like that. And, um, I told myself, I told myself that I'd be coachable and I will do whatever's necessary, you know, to win, but I will never published at least until like I established some kind of authority, um, or be some kind of influencer. But the funny thing is is to establish authority and awareness and influence. You need to publish. Like people have to see who you are. Like if no one hears you talking, then no one knows who you are.

And um, it's funny story is one of my, my mentor Steve Larsen, he said to me, he goes, if you want to dominate your market and become a category king, you have to publish. He said, I'll promise you it'll change your life. And that was one of the first thing you said. He's like, you guys got to get out there. He got it published. And I was like, CRAP!!! I was like, no. I was like, I don't want to publish. Like I'll do anything else but I will not publish. I was so afraid of like feeling like I'm not an expert and like I wasn't good enough. Like, I can't, I'm not a presenter, I don't know how to speak. Um, and you know, like, he goes, it's okay though. Cause you got to realize like in the beginning you're gonna suck. Like you're not gonna be good.

But the beauty in it, he said is nobody is listening. At first. You have time to really sit there and try to find your voice. You have time to find your voice. He said you want to document your journey because you become more relatable to your audience. And I say, hmm.. I was like okay. I guess that makes sense. You know, like I look at people that are like huge, like, you know, Grant Cardone and, and just be Russell Brunson. And I look at and go, man, like, I could do that, but not on his level. You know, like, this guy is so much, so much bigger and better than I am, you know. And, but once again though, he started somewhere too. You know, he wasn't this magnificent speaker in the beginning. And, um, you know, the best thing about it when you're publishing it and you're starting off and people are listening to you and they see you as like a normal person, they can relate to you.

Cause a lot of your, you know, a lot of your audience starts off in the same way. Like they, they don't, they're not huge influencers. You know, like, it's so scary to look at somebody big like Russell or somewhere and you look at how much he publishes and how much he pushed puts out there and you're like, oh my God, I don't know. I don't think I can do that. Like it's hard. It's hard to do because you just, you're not that person yet. You know, you don't, you haven't had time to develop and learn and get the skill set and like being on camera just like it's a, "whistle".. that's another thing that's kind of difficult to do. I'm trying to get, I'm trying to push myself into doing that a little bit more. Um, but I still, you know, I still get the jitters.

Everybody gets the jitters even during this podcast. Like you listen to me, like I'm not the greatest, but like I said, it's just about me documenting my journey so you guys can relate to me and hopefully, you know, you guys are going through some of the same things. Um, you know the, like I said, your, your audience get to see that you're human. They get to see that you're a normal person and that you started somewhere too. And if they think about and go, well, we'll look at him, look at him like he wasn't, he wasn't the best either. Do you know, you believe that you can do it too? Um, like some of the big shot marketers out there, you know, it's hard to see through and what they did and, and you know, and how that they actually have become what they have become.

Because sometimes, like I said earlier, like publishing the journey is important because if you look at them now and even see where they were and how they did start, it looks like almost, it looks like it's impossible. Like you're climbing this huge, huge mountain and it's hard to how to get there. And I talked to a lot of successful people and in the MLM, in other, you know, industries and they use the internet and they say, I asked them about publishing and they say it's extremely important, but they also say that they wish they would have started publishing before they blew up. Um, just because like I said, they will become more relatable. They, they feel like they would have, they could help more people and establish more of a true following. So my advice is just published most possible. You don't have to do every platform either.

You can just pick one, one or two do Facebook live, Instagram, you know, youtube podcast. You know, I chose podcasts cause it's a little easier for me to talk. Um, instead of trying to entertain the camera too. I'm not that comfortable with that yet. Uh, so, and also because at the same time, still trying to find my voice, but I feel like it's something that I need to get comfortable with. If I'm going to become a leader and a top earner and helped thousands of people. Maybe you're not sure what to talk about. You know, like sometimes I, I kind of feel like I run out of things to talk about. That's why I asked guys, give me feedback so I can actually talk to you and, and uh, you know, relate to you a little bit more. Um, but once again, like I said, it's just, it's telling stories and, and what's your learning and your journey.

Um, do the best to solve the problem that they're having. Hint, that's the same problems that you're having a MLM. Majority of the people are having that same exact issue. So just try to solve the problems, try to talk about the things that you're learning and how, you know, document what you're doing every week or whatever. Whatever that you think that can help them and solve a problem. That's what you want to publish about. And for the longest, like I said, sometimes it's hard to figure out which one are published, but that's why the beauty is it just, you'd go with what you're learning. It's so much easier. Basically becoming, you know, coaching through and trying to help them cut down the time and save time by doing certain things and showing them different things that they can do to help, um, you know, them succeed in their business instead of going through the pitfalls and the failures you did.

And people will love you for that. They'll, they'll respect you and your journey and understand like, okay, this guy is actually, he's, he, he is out here to actually help me. So, um, that's, that's the best thing I can do. That's the only thing I can say about publishing. I think that it's crucial for all of us. Um, and like you said, the best thing is in the beginning, no one's really paying attention. Um, you'll watch your Facebook lives, you know, you might say, oh, I, they got 20 likes on this video or I got 10 likes, but that's, that's 10 likes. So that's 20 likes that someone actually is saying that they enjoy it. What you're saying and they liked you and they respect you for publishing and that they feel like you can help them. I mean take it a different way. You know, say there's, there's only 20 people liking your video, but yet 20 people got into a plane crash and 20 people died.

It's a different way looking at it. So 20 people still 20 people, all right, they still matter. Still makes a difference. You don't have to get thousands and thousands. You build yourself up to that. So just get out there and publish, do whatever Facebook Live, Instagram, live, you know, youtube, podcast, whatever you think you're going to be comfortable at first. Just get out there and publish, do something, you know, talk about your journey, help people, publishing helps people and um, and they, they really, they see it and it's, it's knowledge base that they can learn and helps them push forward. So get out there and publish. Guys, thanks for listening to this a episode and I'll catch you in the next one. Get out there, have a good week, crusher week. See Ya!

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