Multifamily Mix with Barbara Savona

#80 - Automated Email Follow-Up for Apartment Communities with Mike from 30 Lines


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Today we are focusing on automated email follow-up, and we're joined by Mike Whaling, Founder and President of the digital marketing consultancy, 30 Lines. Mike and his team are digital marketers specializing in email, SEO, SEM, and all that jazz. Get all the amazing bits of information you need to know to bring automated email drip campaigns to your apartment community!

Here’s a glance at this episode…

>> [01:03] - What is a Drip Campaign and what’s involved

>> [03:55] - What content to include

>> [14:50] - Building a client list

>> [20:33] - Different types of Drip Campaigns

>> [23:39] - Outsource or do it yourself?

>> [30:50] - Tips for the next step

>> [35:05] - Learn more about 30 Lines



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