Feeling overwhelmed, stretched thin, or like you're running an entire apartment community solo? You’re not alone—and this episode is for you. In this special Sparkline series of The Multifamily Mix, host Barbara Savona shares raw, real voice memos sent to actual property managers navigating tough seasons. These aren’t polished case studies—they’re boots-on-the-ground stories from multifamily pros just like you.

Whether you're juggling 400+ units without help, planning resident events on a $137 budget, trying to generate traffic during renovations, or managing with zero digital presence, you’ll hear encouragement, strategy, and the kind of real-talk support we all need. This is a peek behind the curtain into how Spark by Sprout Marketing shows up for its members—and a reminder that one small spark can lead to big momentum.

1:33 - New to leasing & looking to master it

3:22 - Leasing 400+ units solo

5:41 - Keeping priorities straight when you're new to the industry

8:17 - Taking over a community in the middle of renovations with zero traffic

10:48 - Planning resident events on $137 budget

13:18 - Handling a new takeover

Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Today we're in your ear just because we don't want you to miss this - if you're feeling stuck or overwhelmed with social media, you’re not alone—and we’ve got something to help. In this quick bonus episode, we’re giving you a peek inside the SPARK membership, where we’re kicking off a 30-day social media challenge for the month of May. Each day gives you one simple, doable action to show up online with confidence, like sharing a team testimonial or introducing a team member. No overthinking, just real progress.

👉 Want in? Head to sparkwithsprout.com to check it out and join the challenge!

Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

If you think outreach marketing is a waste of time, you’re not alone — but you're also probably doing it wrong. In today’s episode, I’m sharing the proven strategy we used to generate real results through outreach marketing blitzes, including one campaign that led to 45 leases in 90 days. I’ll walk you through how to set goals, prepare the right materials, pick your blitz date, approach local businesses without feeling awkward, and actually make a lasting impact in your neighborhood. Plus, get insider tips on the kinds of goodies, flyers, and messaging that open doors (literally and figuratively). Spark members — don’t forget to download your exclusive Blitz Checklist and customizable flyer in the resource library!

Join Spark for $7 (less than a #1 meal at Chickfila): sparkbysprout.com

Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

This quick, no-fluff pep talk is for the overwhelmed property manager who’s still showing up - tired, under pressure, and doing her best. If you work in multifamily, manage a leasing office, or support residents day in and day out, this is your reminder that your work matters—even on the hard days. Grab a coffee, press play, and breathe. You’ve got this.

Get Your Spark Back: sparkbysprout.com

Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

🎉 In this episode of The Multifamily Mix, we're sharing 4 fun and easy resident event ideas for May that will help you boost engagement, build community, and make your marketing life easier. From a Derby Day watch party to a colorful Not-Your-Average Taco Night, these events are designed with apartment communities and busy property management teams in mind. Need ready-to-use invites, shopping lists, and signage? We’ve got you covered with resources from Sprout Marketing!

Join the Spark Membership for only $7: sproutwithsprout.com

Explore all memberships: watchyourbusinesssprout.com

Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

In this episode of The Multifamily Mix, Ashley and Marci share three easy and fun resident event ideas that will help property managers boost resident engagement and retention this April. From a self-care grab-and-go station to a resident step challenge, and a spring-themed event perfect for Earth Day, these events are simple to plan and low-cost. Plus, if you're a Spark member, you'll get access to done-for-you resources like Canva templates and Amazon shopping lists to make execution a breeze!

Time Stamps:

01:12 – Ashley and Marci Say Hi

02:33 – Grab and Go Chillax Station

04:48 – Move More Steps Challenge

08:26 – Splash of Spring Event

11:06 – Wrap Up

13:41 – Bloopers

Join the Spark Membership for only $7

Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Renters today are looking for eco-friendly, socially responsible communities—is your property keeping up? In this episode of The Multifamily Mix, we’re diving into ESG marketing and how property managers can use sustainable apartment marketing strategies to attract more renters, boost resident engagement, and strengthen their community’s reputation.

Tune in to learn:

✅ How to incorporate ESG initiatives into your apartment marketing

✅ Simple Earth Day event ideas that make an impact

✅ The dos and don’ts of ESG marketing (avoid greenwashing!)

✅ Why energy-efficient features can be a leasing game-changer

Make your property stand out with sustainability-driven marketing that renters love! 🎧 Listen now.

JOIN SPARK FOR $7: Sparkwithsprout.com

Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

In this episode of The Multifamily Mix, we’re covering March resident event ideas and how to navigate tough renewal conversations with confidence. You’ll get spring marketing ideas for multifamily, including a Spring Forward Picnic and a Read Across America Book Swap, designed to boost resident engagement and create a stronger sense of community. Plus, I’ll walk you through renewal conversation strategies, including how to get residents to renew, handling rent increase objections, and using resident retention tactics to improve lease renewals. If you’re a property manager looking for multifamily marketing tips to keep occupancy high, this episode is packed with actionable insights!

Join the Spark Membership for $7

Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Struggling to fill vacancies? In this episode of The Multifamily Mix, we’re diving into Preferred Employer Marketing—a powerful outreach strategy that helps property managers connect with local businesses to attract high-quality renters. Learn how to identify ideal employer partners, create irresistible leasing incentives, and implement apartment outreach marketing ideas that drive lease conversions. Whether you’re looking to boost occupancy rates or strengthen community ties, these actionable tips will help you maximize your property’s marketing efforts. Tune in now and start turning local employees into loyal residents!

01:11 Preferred Employer Marketing Overview

01:59 Spark Membership Details

03:46 Marketing to Medical Professionals

08:11 Marketing to Educators

JOIN SPARK FOR $7/MONTH: sparkwithsprout.com

Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

This episode of The Multifamily Mix explores how qualities we embody, like clothing, shape how we feel and how others perceive us. Just as an outfit can affect your confidence or mood, consciously "wearing" traits like patience, kindness, or ambition can transform how we show up professionally and personally. Barbara Savona shares insights on identifying qualities you admire in others, intentionally trying them on, and reflecting on how they impact interactions and growth. By treating qualities like a wardrobe, we can choose traits that reflect who we want to be, refine old habits, and show up intentionally every day.

Join Spark for $7: sparkwithsprout.com

Timestamps:

00:00 The Power of Outfits on Our Mood

01:44 Choosing Qualities Like Outfits

04:04 Observing and Adopting Positive Traits

06:43 Exercises to Embody Desired Qualities

08:44 Reflecting on Personal Growth

10:59 Practical Tips for Intentional Living

14:10 Resources to Help You Show Up As Your Best Self

Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com