If you think outreach marketing is a waste of time, you’re not alone — but you're also probably doing it wrong. In today’s episode, I’m sharing the proven strategy we used to generate real results through outreach marketing blitzes, including one campaign that led to 45 leases in 90 days. I’ll walk you through how to set goals, prepare the right materials, pick your blitz date, approach local businesses without feeling awkward, and actually make a lasting impact in your neighborhood. Plus, get insider tips on the kinds of goodies, flyers, and messaging that open doors (literally and figuratively). Spark members — don’t forget to download your exclusive Blitz Checklist and customizable flyer in the resource library!

Join Spark for $7 (less than a #1 meal at Chickfila): sparkbysprout.com

Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Burnout is one of the biggest challenges in property management—and it often sneaks up when you’re wearing every hat. In this episode, Barbara shares the quickest path to burnout and how property managers can prevent it, even when budgets are tight. You’ll learn three practical strategies to protect your energy: focusing on your highest-value work, using smart tools that save hours and generate ROI, and tackling recurring frustrations before they drain you. Whether you manage apartments, multifamily properties, or rentals, this episode will give you actionable tips to avoid exhaustion, increase productivity, and lead with impact.

Easiest way for property managers to avoid burnout? Spark - the $7 Monthly Resource Kit. Join HERE.

Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

This is our last recap episode of our Small Actions, Strong Communities Initiative, but we're going out with some fun ones! You'll get some event ideas, outreach marketing inspo, but you'll also get ideas for how to take care of YOU and your team. Property management is a stressful industry and if you don't stop and take time and celebrate your team's wins, you'll burn out fast. We also have a little announcement in this episode for you about the podcast, so tune in to find out what that is.

Visit TheSproutWay.com and use code SAVEAA to get 50% off an annual membership to get access to everything in today's episode + hundreds more property management resources for marketing and retention.

Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

In this special recap episode, we're walking you through real-life wins from our latest Small Actions, Strong Communities campaign - spotlighting everyday ideas that transform into meaningful resident engagement and standout leasing moments. From pizza-themed move-in gifts, to follow-up techniques, to social media category ideas, we're helping you fight overwhelming with action that gives results.

Whether you’re in lease-up mode or just trying to stand out in a saturated market, these are low-lift, high-reward strategies you’ll want to steal ASAP. Tune in for inspiration, quick tips, and a fresh reminder that you don’t need a massive budget to make residents feel at home.

Use code SAVEAA to get 41% off the annual All Access Membership - join us at thesproutway.com

Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

In this episode of The Multifamily Mix, we recap highlights from Sprout’s July campaign, Small Actions, Strong Communities. These bite-sized marketing and retention tips are designed to make your job easier — and they’re already making a big impact at apartment communities across the country.

From $5 ideas that help drive leases to easy testimonial tricks and time-saving social media hacks, this episode is packed with quick wins you can use right away.

Plus, now’s the perfect time to get access to all the tools and templates mentioned in the episode. We're offering 41% off our All Access annual membership — the biggest sale ever, ending July 31.

Tune in, take notes, and head to TheSproutWay.com to join All Access using code SAVEAA.

Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Small actions, big results—again. In this episode, we’re recapping more easy, low-effort marketing and retention ideas from our July series: Small Actions, Strong Communities. If you’re short on time but need fresh ways to engage residents, boost visibility, and make renewals a little easier, this is your shortcut.

Here's what you'll see:

• Summer Picnic Resident Renewal Basket
• Blueberry Muffin Resident Appreciation Idea
• Pet-Friendly Renewal Automation Station
• Popcorn Outreach Marketing Idea
• Marketing Hacks for Fun Ways to Answer The Phone
• How To Grow Your Social Media Following

Visit thesproutway.com to learn more about how you can get access to everything we talk about + hundreds of more marketing and retention ideas. Use code SAVEAA to get $489 off the annual All-Access Membership (that's our biggest sale everrrr).

Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

We’re bringing our Small Actions, Strong Communities challenge—originally launched on Instagram and TikTok—straight to your earbuds. Why? Because in just one week, this series brought in 168 new followers and sparked major buzz… and we knew our podcast fam needed in.

Inside this episode, you’ll get a recap of our favorite bite-sized ideas from the series so far. These small but mighty actions are already helping properties boost visibility, improve retention, and connect with residents in real, meaningful ways—and every single one is included in our All-Access Membership.

Whether you're looking for quick wins, easy ways to stand out, or just a little extra spark for your July marketing… this is the episode for you.

Hit play to get inspired, take action, and see what the Small Actions, Strong Communities movement is all about.

Visit thesproutway.com to get the All-Access Annual Membership for $489 off with code SAVEAA!

Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Feeling the mid-summer slump at your community? You’re not alone—and this bonus episode of The Multifamily Mix is your antidote to burnout.

Barbara Savona shares why “low power mode” isn’t quitting—it’s a strategy for sustainability, sanity, and stronger results. Discover how small, consistent actions across marketing, renewals, social, and resident appreciation can create major impact—without burning you out.

In this episode:

• Why July is the perfect time to simplify, not scramble
• How to use “low power mode” to protect your energy and still hit goals
• A sneak peek at our Small Actions, Strong Communities daily IG series
• Plus: how to lock in a year of support with Sprout’s All Access membership

One small move a day really can transform your community. Let’s make this your easiest, most effective July yet.

Learn More About Sprout Marketing

Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Overwhelmed by apartment social media marketing? In this episode, Barbara Savona shares a time-saving content strategy designed specifically for property managers and onsite teams. You’ll learn how to use content categories to simplify your posting process, keep residents engaged, and attract new prospects — without burning out. Whether you manage one community or several, this episode gives you practical, plug-and-play ideas to make social media feel doable again.

Learn More HERE

Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Planning resident events in July but feeling short on time, staff, or budget? This episode of The Multifamily Mix is packed with summer-friendly, low-lift resident event ideas perfect for busy property managers and on-site teams. Whether you're trying to boost resident engagement, support your apartment marketing goals, or just need something easy that still feels fun—this one's for you. Tune in for quick wins, creative event tips, and a little encouragement to help you thrive (even in the summer chaos).

Get Inspired HERE

Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com