By Sprout Marketing
Step into "The Multifamily Mix with Barbara Savona," your essential podcast for navigating the exciting world of multifamily housing. Join Barbara, a seasoned expert and CEO of Sprout Marketing, as
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The podcast currently has 147 episodes available.
In this episode of The Multifamily Mix, Barbara Savona dives into essential strategies for multifamily marketing, focusing on creative resident events designed to boost resident retention and end the year on a high note. Property managers and leasing teams will discover 12 actionable ideas, including a Winter Regency Gala, Bark and Biscuits for pet-friendly fun, Frosty Frenzy games, and grab-and-go treat stations. Barbara also shares insights on navigating challenging seasons and how these unique apartment community events can build connections, drive engagement, and foster loyalty among residents. Perfect for property management teams looking to enhance their event planning, this episode highlights valuable resources from Sprout Marketing to make your holiday programming seamless and impactful.
Get the visuals for the podcast here: http://www.watchyourbusinesssprout.com/sprout-marketing-blog/mix-podcast/december-resident-event-ideas
EPISODE AT A GLANCE:
00:00 Introduction to the Multifamily Mix
00:21 Personal Updates and Encouragement
00:43 Embracing Challenges and Hard Times
02:17 12 Events for December Overview
03:22 Event 1: Winter Regency Frosted Gala
04:36 Event 2: Grab and Go Treats
05:27 Event 3: Virtual Caption Contest
06:14 Event 4: Bark and Biscuits
06:46 Event 5: Gingerbread House Decorating
07:16 Event 6: Frost and Frosting Cookie Decorating
08:22 Event 7: Winter Warm Up Brownie Bar
09:10 Event 8: Winter Wonderland Workshop
09:55 Event 9: Frosty Frenzy Games
10:57 Event 10: Peppermint Puffs Creation
11:26 Event 11: Ugly Sweater or Sock Contest
12:05 Event 12: Shake It Up Cocktail and Mocktail Class
12:48 Event 13: Champagne and Confections
13:40 Conclusion and Wrap-Up
This blog, How to Maximize Resident Events: Making Every Moment Count , offers valuable insights for property managers aiming to boost apartment marketing and enhance resident appreciation through impactful resident events. By focusing on meaningful resident interactions, these events become more than gatherings—they’re key opportunities to create a vibrant community atmosphere, engage residents, and strengthen marketing efforts.
Episode At A Glance:
00:00 Welcome to the Multifamily Mix
00:21 Maximizing Resident Events
00:41 A Message From Barbara ❤️
04:38 Strategies for Successful Resident Events
06:56 Capturing and Utilizing Event Moments
11:20 Post-Event Strategies and Community Engagement
16:07 Conclusion and Upcoming Topics
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When it comes to apartment marketing, a consistent and effective social media presence is essential. But for many property management professionals, keeping up with regular posts while juggling other tasks can be challenging. In this episode of The Multifamily Mix, Barbara Savona dives into a game-changing strategy: batching. Learn how batching can simplify your social media process and make posting stress-free.
Episode At A Glance:
00:00 Intro - Welcome Friends!
00:21 Struggles with Social Media Consistency
00:45 Special Announcement for Sprout Members
01:30 The Importance of Systems in Social Media
02:33 Batching: The Key to Social Media Success
03:29 Practical Tips for Effective Batching
05:06 Content Creation and Organization Strategies
08:52 Advanced Batching Techniques
13:40 Final Thoughts and Encouragement
Boost resident retention and keep your community engaged with 12 fun, easy-to-execute November event ideas! In this episode, we share creative ways for property managers to enhance resident satisfaction, strengthen community bonds, and elevate your apartment marketing game.
Episode At A Glance:
00:00 Welcome to the Multifamily Mix
00:21 Meet the New Additions
00:51 November Event Planning Essentials
02:37 Resident Appreciation Dinner
03:03 Creative Event Ideas for Residents
06:21 Charity Events and Drives
08:09 Kindness Challenge: Fall Edition
09:47 Pie Making Class
09:59 Pie and Cobbler Delights
11:22 Crafty Like a Fox: DIY Gifts
12:36 Movember: Mustache Charity Event
13:37 Boho Fall Happy Hour
15:09 Cider Tasting Extravaganza
16:08 Fall Food Trucks and Festivities
16:53 Recap and Final Thoughts
No need to start resident events from scratch - Barbara is giving you 12 resident event ideas that your residents will want to attend this fall! No matter what your budget is or what time constraints your team has, we have resident event ideas to fit your circumstances.
No need to start resident events from scratch - Barbara is giving you 12 resident event ideas that your residents will want to attend this summer! No matter what your budget is or what time constraints your team has, we have resident event ideas to fit your circumstances.
EPISODE AT A GLANCE:
00:00 Introduction to the Multifamily Mix
00:21 Checking In: Summer Break and Resident Events
02:26 About Sprout Marketing and Membership Benefits
04:11 Behind the Scenes: Sprout Membership Features
07:20 August Resident Events Overview
10:05 Event Spotlight: Neon Block Party
13:58 Event Spotlight: Zen Relaxation Day
14:47 Event Spotlight: Popsicle Bar
16:05 Event Spotlight: Back to School Supply Drive
17:08 Event Spotlight: Pickleball Tournament
18:10 Event Spotlight: Coloring Event
19:35 Event Spotlight: Watermelon Crawl
20:47 Event Spotlight: S'mores Day
21:40 Event Spotlight: Community Yard Sale
23:02 Event Spotlight: Red Wine Day
24:06 See You Next Time, Friends
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In this episode, we’re recapping all our takeaways from NAA Review My Notes With Me: Takeaways from NAA Apartmentalize 2024. We explore effective strategies for personalizing multifamily marketing to boost resident engagement. Experts discuss leveraging data insights, community-focused campaigns, and digital platforms to enhance satisfaction and occupancy rates. Discover actionable tips to redefine your approach and create lasting connections with residents in today's competitive market.
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Episode at a Glance:
00:00 Introduction to the Multifamily Mix
00:24 Highlights from the National Apartment Association's Conference
01:06 Upcoming Podcast Break and Staying Connected
02:31 Marketing Insights and Strategies
07:13 Engaging Residents and Enhancing Community Experience
19:41 Leveraging Technology and Grassroots Marketing
23:50 Conclusion and Membership Invitation
No need to start resident events from scratch - Barbara is giving you 12 resident event ideas that your residents will want to attend this summer! No matter what your budget is or what time constraints your team has, we have resident event ideas to fit your circumstances.
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Episode At A Glance
00:00 Introduction and Welcome
00:41 Podcast Feedback and Reviews
01:34 Upcoming MAA Conference
02:26 Sprout Membership Overview
03:30 July Event Planning Pack
06:07 National Picnic Month Ideas
10:42 Cooking Classes for Culinary Arts Month
12:09 Pina Colada Happy Hour
13:55 Blueberry Muffin Day
14:56 Virtual Emoji Games
15:25 Fast Food Lunch Event
16:36 Captain's Cocktail Cruise
18:29 Professional Headshots Happy Hour
19:42 Arty Party Crafting Event
20:56 Pet Pops for Furry Friends
22:13 Conclusion and Recap
In this episode, Barbara chats with Leslie Jackson, a functional nutritionist, to bring you practical wellness tips to enhance your well-being and create a healthy balance in the busy multifamily world. You’ll learn to prioritize health amidst busy schedules, discover actionable strategies for balanced meals, stress management, and how to foster a community that makes you want to be your best self. You’ll be inspired by Leslie’s simple, one-step-at-a-time approach to better, fulfilled, and balanced lives.
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EPISODE AT A GLANCE:00:00 Introduction & Welcome
01:21 Meet Leslie Jackson: From Multifamily Housing to Functional Nutritionist
02:14 Leslie's Health Journey
07:32 The Power of Functional Nutrition and Lifestyle Changes
14:07 Challenges in Multifamily Housing and Practical Health Tips
22:38 The Importance of Protein and Balanced Meals
34:13 Managing Stress and the Importance of Sleep
41:44 Final Thoughts and How to Connect with Leslie
Barbara Savona chats with Priyanka Agarwal, Director of Public Relations at J Turner Research, to explore multifamily marketing and property management strategies aimed at boosting resident retention. Priyanka shares her expertise on the importance of resident reviews, reputation currency, and fostering positive resident experiences. You’ll get practical tips for positively influencing reviews, handling negative feedback, and maintaining a safe, supportive environment for residents. Priyanka emphasizes how compassion, proactive engagement, and safety perceptions are crucial elements in building a strong community reputation and ensuring long-term resident loyalty.
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EPISODE AT A GLANCE:00:00 Intro & Welcome
00:39 Visit Sprout at the National Apartment Association Expo
01:40 The Importance of Resident Retention
02:31 Introducing Priyanka Agarwal
04:55 Understanding Reputation Currency
06:40 Building Resident Trust and Goodwill
12:43 Impact of Resident Reviews
16:35 Practical Tips for Generating Positive Reviews
37:56 Handling Negative Reviews
47:08 Final Thoughts and Takeaways
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