In the first 2025 episode of The Multifamily Mix, we tackle burnout in property management and multifamily marketing with simple, actionable strategies to help you rediscover your spark. Join Barbara Savona as she shares a step-by-step approach to apartment marketing, resident retention, social media, and communication—designed for busy property managers and onsite teams. Get ready to streamline your efforts, achieve your goals, and reignite your passion for multifamily success!

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EPISODE AT A GLANCE:

00:00 Introduction: The Spark of Inspiration

01:05 Welcome to the Multifamily Mix

01:55 Challenges in Multifamily Management

06:40 Introducing Spark by Sprout

06:59 The 10-Step Strategy for Success

08:29 Personal Focus and Burnout Prevention

09:02 Join the Spark Membership

10:50 Conclusion: Simplify and Shine in 2025

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In this episode of The Multifamily Mix, Barbara Savona of Sprout Marketing shares creative ideas for resident events to kick off January 2025, focusing on their dual purpose: resident retention and marketing opportunities. She introduces engaging event concepts like a soup tasting extravaganza, a grab-and-go soup bar, a virtual "Guess the Soup" restaurant challenge, and highlights unique activities like a polar bear plunge with warm drinks, a houseplant pop-up workshop, and a calligraphy and cocktails class. Barbara emphasizes the importance of refreshing multifamily professionals' motivation amidst industry challenges and hints at an exciting 2025 initiative to help reignite their spark. With detailed tips and Sprout resources, she encourages multifamily teams to plan events that connect residents, support outreach, and drive positive engagement.

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In this episode of The Multifamily Mix, Barbara Savona dives into essential strategies for multifamily marketing, focusing on creative resident events designed to boost resident retention and end the year on a high note. Property managers and leasing teams will discover 12 actionable ideas, including a Winter Regency Gala, Bark and Biscuits for pet-friendly fun, Frosty Frenzy games, and grab-and-go treat stations. Barbara also shares insights on navigating challenging seasons and how these unique apartment community events can build connections, drive engagement, and foster loyalty among residents. Perfect for property management teams looking to enhance their event planning, this episode highlights valuable resources from Sprout Marketing to make your holiday programming seamless and impactful.

Get the visuals for the podcast here: http://www.watchyourbusinesssprout.com/sprout-marketing-blog/mix-podcast/december-resident-event-ideas

EPISODE AT A GLANCE:

00:00 Introduction to the Multifamily Mix

00:21 Personal Updates and Encouragement

00:43 Embracing Challenges and Hard Times

02:17 12 Events for December Overview

03:22 Event 1: Winter Regency Frosted Gala

04:36 Event 2: Grab and Go Treats

05:27 Event 3: Virtual Caption Contest

06:14 Event 4: Bark and Biscuits

06:46 Event 5: Gingerbread House Decorating

07:16 Event 6: Frost and Frosting Cookie Decorating

08:22 Event 7: Winter Warm Up Brownie Bar

09:10 Event 8: Winter Wonderland Workshop

09:55 Event 9: Frosty Frenzy Games

10:57 Event 10: Peppermint Puffs Creation

11:26 Event 11: Ugly Sweater or Sock Contest

12:05 Event 12: Shake It Up Cocktail and Mocktail Class

12:48 Event 13: Champagne and Confections

13:40 Conclusion and Wrap-Up

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This blog, How to Maximize Resident Events: Making Every Moment Count , offers valuable insights for property managers aiming to boost apartment marketing and enhance resident appreciation through impactful resident events. By focusing on meaningful resident interactions, these events become more than gatherings—they’re key opportunities to create a vibrant community atmosphere, engage residents, and strengthen marketing efforts.

Episode At A Glance:

00:00 Welcome to the Multifamily Mix

00:21 Maximizing Resident Events

00:41 A Message From Barbara ❤️

04:38 Strategies for Successful Resident Events

06:56 Capturing and Utilizing Event Moments

11:20 Post-Event Strategies and Community Engagement

16:07 Conclusion and Upcoming Topics

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When it comes to apartment marketing, a consistent and effective social media presence is essential. But for many property management professionals, keeping up with regular posts while juggling other tasks can be challenging. In this episode of The Multifamily Mix, Barbara Savona dives into a game-changing strategy: batching. Learn how batching can simplify your social media process and make posting stress-free. 

Episode At A Glance:

00:00 Intro - Welcome Friends!

00:21 Struggles with Social Media Consistency

00:45 Special Announcement for Sprout Members

01:30 The Importance of Systems in Social Media

02:33 Batching: The Key to Social Media Success

03:29 Practical Tips for Effective Batching

05:06 Content Creation and Organization Strategies

08:52 Advanced Batching Techniques

13:40 Final Thoughts and Encouragement

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Boost resident retention and keep your community engaged with 12 fun, easy-to-execute November event ideas! In this episode, we share creative ways for property managers to enhance resident satisfaction, strengthen community bonds, and elevate your apartment marketing game.

Episode At A Glance:

00:00 Welcome to the Multifamily Mix

00:21 Meet the New Additions

00:51 November Event Planning Essentials

02:37 Resident Appreciation Dinner

03:03 Creative Event Ideas for Residents

06:21 Charity Events and Drives

08:09 Kindness Challenge: Fall Edition

09:47 Pie Making Class

09:59 Pie and Cobbler Delights

11:22 Crafty Like a Fox: DIY Gifts

12:36 Movember: Mustache Charity Event

13:37 Boho Fall Happy Hour

15:09 Cider Tasting Extravaganza

16:08 Fall Food Trucks and Festivities

16:53 Recap and Final Thoughts

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No need to start resident events from scratch - Barbara is giving you 12 resident event ideas that your residents will want to attend this fall! No matter what your budget is or what time constraints your team has, we have resident event ideas to fit your circumstances.

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No need to start resident events from scratch - Barbara is giving you 12 resident event ideas that your residents will want to attend this summer! No matter what your budget is or what time constraints your team has, we have resident event ideas to fit your circumstances.

EPISODE AT A GLANCE:

00:00 Introduction to the Multifamily Mix

00:21 Checking In: Summer Break and Resident Events

02:26 About Sprout Marketing and Membership Benefits

04:11 Behind the Scenes: Sprout Membership Features

07:20 August Resident Events Overview

10:05 Event Spotlight: Neon Block Party

13:58 Event Spotlight: Zen Relaxation Day

14:47 Event Spotlight: Popsicle Bar

16:05 Event Spotlight: Back to School Supply Drive

17:08 Event Spotlight: Pickleball Tournament

18:10 Event Spotlight: Coloring Event

19:35 Event Spotlight: Watermelon Crawl

20:47 Event Spotlight: S'mores Day

21:40 Event Spotlight: Community Yard Sale

23:02 Event Spotlight: Red Wine Day

24:06 See You Next Time, Friends

Join Sprout's Membership - Marketing, Resident Retention, Social Media

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In this episode, we’re recapping all our takeaways from NAA Review My Notes With Me: Takeaways from NAA Apartmentalize 2024. We explore effective strategies for personalizing multifamily marketing to boost resident engagement. Experts discuss leveraging data insights, community-focused campaigns, and digital platforms to enhance satisfaction and occupancy rates. Discover actionable tips to redefine your approach and create lasting connections with residents in today's competitive market.

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Episode at a Glance:

00:00 Introduction to the Multifamily Mix

00:24 Highlights from the National Apartment Association's Conference

01:06 Upcoming Podcast Break and Staying Connected

02:31 Marketing Insights and Strategies

07:13 Engaging Residents and Enhancing Community Experience

19:41 Leveraging Technology and Grassroots Marketing

23:50 Conclusion and Membership Invitation

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No need to start resident events from scratch - Barbara is giving you 12 resident event ideas that your residents will want to attend this summer! No matter what your budget is or what time constraints your team has, we have resident event ideas to fit your circumstances.

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Episode At A Glance

00:00 Introduction and Welcome

00:41 Podcast Feedback and Reviews

01:34 Upcoming MAA Conference

02:26 Sprout Membership Overview

03:30 July Event Planning Pack

06:07 National Picnic Month Ideas

10:42 Cooking Classes for Culinary Arts Month

12:09 Pina Colada Happy Hour

13:55 Blueberry Muffin Day

14:56 Virtual Emoji Games

15:25 Fast Food Lunch Event

16:36 Captain's Cocktail Cruise

18:29 Professional Headshots Happy Hour

19:42 Arty Party Crafting Event

20:56 Pet Pops for Furry Friends

22:13 Conclusion and Recap

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