Property management is a lot more than leasing units — and if you’ve ever felt the pressure of juggling renewals, resident needs, marketing expectations, and a never-ending to-do list, this episode is for you.

In this episode, we’re having an honest, grounded conversation about apartment marketing and resident retention from the perspective of people who have actually lived it. We talk about what on-site teams and property managers are carrying day to day, why marketing often feels overwhelming instead of helpful, and how small, realistic shifts can make a real difference — without burning out your leasing agents or stretching your team even thinner.

This episode is especially relevant for:

• Property managers looking for
• practical apartment marketing ideas
• On-site teams trying to balance leasing, renewals, and resident engagement
• Leasing agents who are expected to “do marketing” on top of everything else
• Multifamily professionals who want support, not more noise

We cover:

• Why marketing shouldn’t feel like another full-time job for on-site teams
• How realistic tools and systems support leasing agents and property managers
• The role of consistency in resident retention and community engagement
• Why small actions often matter more than big, overwhelming strategies
• 
  

Whether you’re a seasoned property manager or a leasing agent just trying to get through the week, this episode is a reminder that you don’t have to do everything — you just need the right support.

Get your $7 Spark Monthly Resource Kit HERE.

Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Burned out but still showing up for your residents, your team, and your owners? This episode is for you. In this monthly coaching session, we’re talking about small, realistic ways to infuse joy into your day—even during the hardest weeks in property management and multifamily marketing.

If you’re a property manager, community manager, leasing leader, or part of an apartment marketing team, you already know this truth: when you’re running on empty, your whole community feels it. In this episode, we explore work-life balance for property managers, the impact of mental health in property management, and simple “dopamine-boosting” habits that actually fit into your real-life workload.

From sensory resets and music rituals to movement, novelty, team connection, and tiny personal rewards—this episode gives you practical, doable ways to protect your energy while still leading at a high level in multifamily housing.

Because yes—you manage million-dollar assets. But you are the most valuable asset of all.

This episode is perfect for:

• Property managers & assistant managers
• Multifamily marketing professionals
• Apartment marketing teams
• Regional managers & leasing leaders
• Anyone navigating burnout in property management

Read the full blog here.

If you want to get a little boost every month to get your spark back at work and in life, grab the Spark Monthly Resource Kit for only $7 HERE.

Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

If you think outreach marketing is a waste of time, you’re not alone — but you're also probably doing it wrong. In today’s episode, I’m sharing the proven strategy we used to generate real results through outreach marketing blitzes, including one campaign that led to 45 leases in 90 days. I’ll walk you through how to set goals, prepare the right materials, pick your blitz date, approach local businesses without feeling awkward, and actually make a lasting impact in your neighborhood. Plus, get insider tips on the kinds of goodies, flyers, and messaging that open doors (literally and figuratively). Spark members — don’t forget to download your exclusive Blitz Checklist and customizable flyer in the resource library!

Join Spark for $7 (less than a #1 meal at Chickfila): sparkbysprout.com

Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Burnout is one of the biggest challenges in property management—and it often sneaks up when you’re wearing every hat. In this episode, Barbara shares the quickest path to burnout and how property managers can prevent it, even when budgets are tight. You’ll learn three practical strategies to protect your energy: focusing on your highest-value work, using smart tools that save hours and generate ROI, and tackling recurring frustrations before they drain you. Whether you manage apartments, multifamily properties, or rentals, this episode will give you actionable tips to avoid exhaustion, increase productivity, and lead with impact.

Easiest way for property managers to avoid burnout? Spark - the $7 Monthly Resource Kit. Join HERE.

Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

This is our last recap episode of our Small Actions, Strong Communities Initiative, but we're going out with some fun ones! You'll get some event ideas, outreach marketing inspo, but you'll also get ideas for how to take care of YOU and your team. Property management is a stressful industry and if you don't stop and take time and celebrate your team's wins, you'll burn out fast. We also have a little announcement in this episode for you about the podcast, so tune in to find out what that is.

Visit TheSproutWay.com and use code SAVEAA to get 50% off an annual membership to get access to everything in today's episode + hundreds more property management resources for marketing and retention.

Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

In this special recap episode, we're walking you through real-life wins from our latest Small Actions, Strong Communities campaign - spotlighting everyday ideas that transform into meaningful resident engagement and standout leasing moments. From pizza-themed move-in gifts, to follow-up techniques, to social media category ideas, we're helping you fight overwhelming with action that gives results.

Whether you’re in lease-up mode or just trying to stand out in a saturated market, these are low-lift, high-reward strategies you’ll want to steal ASAP. Tune in for inspiration, quick tips, and a fresh reminder that you don’t need a massive budget to make residents feel at home.

Use code SAVEAA to get 41% off the annual All Access Membership - join us at thesproutway.com

Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

In this episode of The Multifamily Mix, we recap highlights from Sprout’s July campaign, Small Actions, Strong Communities. These bite-sized marketing and retention tips are designed to make your job easier — and they’re already making a big impact at apartment communities across the country.

From $5 ideas that help drive leases to easy testimonial tricks and time-saving social media hacks, this episode is packed with quick wins you can use right away.

Plus, now’s the perfect time to get access to all the tools and templates mentioned in the episode. We're offering 41% off our All Access annual membership — the biggest sale ever, ending July 31.

Tune in, take notes, and head to TheSproutWay.com to join All Access using code SAVEAA.

Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Small actions, big results—again. In this episode, we’re recapping more easy, low-effort marketing and retention ideas from our July series: Small Actions, Strong Communities. If you’re short on time but need fresh ways to engage residents, boost visibility, and make renewals a little easier, this is your shortcut.

Here's what you'll see:

• Summer Picnic Resident Renewal Basket
• Blueberry Muffin Resident Appreciation Idea
• Pet-Friendly Renewal Automation Station
• Popcorn Outreach Marketing Idea
• Marketing Hacks for Fun Ways to Answer The Phone
• How To Grow Your Social Media Following

Visit thesproutway.com to learn more about how you can get access to everything we talk about + hundreds of more marketing and retention ideas. Use code SAVEAA to get $489 off the annual All-Access Membership (that's our biggest sale everrrr).

Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

We’re bringing our Small Actions, Strong Communities challenge—originally launched on Instagram and TikTok—straight to your earbuds. Why? Because in just one week, this series brought in 168 new followers and sparked major buzz… and we knew our podcast fam needed in.

Inside this episode, you’ll get a recap of our favorite bite-sized ideas from the series so far. These small but mighty actions are already helping properties boost visibility, improve retention, and connect with residents in real, meaningful ways—and every single one is included in our All-Access Membership.

Whether you're looking for quick wins, easy ways to stand out, or just a little extra spark for your July marketing… this is the episode for you.

Hit play to get inspired, take action, and see what the Small Actions, Strong Communities movement is all about.

Visit thesproutway.com to get the All-Access Annual Membership for $489 off with code SAVEAA!

Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Feeling the mid-summer slump at your community? You’re not alone—and this bonus episode of The Multifamily Mix is your antidote to burnout.

Barbara Savona shares why “low power mode” isn’t quitting—it’s a strategy for sustainability, sanity, and stronger results. Discover how small, consistent actions across marketing, renewals, social, and resident appreciation can create major impact—without burning you out.

In this episode:

• Why July is the perfect time to simplify, not scramble
• How to use “low power mode” to protect your energy and still hit goals
• A sneak peek at our Small Actions, Strong Communities daily IG series
• Plus: how to lock in a year of support with Sprout’s All Access membership

One small move a day really can transform your community. Let’s make this your easiest, most effective July yet.

Learn More About Sprout Marketing

Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com