Barbara gets insights from Kindle Baumgarten, a regional marketing coordinator, on the challenges of managing multiple lease up projects for developers while ensuring the developer's vision and brand guidelines are incorporated at every stage of the process, and upheld by everyone from developer to leasing agent.

Kindle shares how she juggles responsibilities, maintaining focus on individual projects, preparing for tasks, handling feedback, and emphasizing storytelling for residents. Kindle helps shed light on the importance of team collaboration, agility in making changes, and keeping the developer's vision alive throughout the lease-up process.

EPISODE AT A GLANCE:

00:00 Introduction to Lease Ups Through a Marketing Lens

00:50 Meet Kindle Baumgarten: A Deep Dive into Multifamily Marketing

02:00 The Multifaceted Role of a Regional Marketing Coordinator

03:26 Juggling Multiple Projects: Strategies and Challenges

06:35 Bringing a Developer’s Vision to Life: From Concept to Community

12:01 The Importance of Storytelling in Multifamily Marketing

14:14 Maintaining the Vision: From Lease-Up to Resident Experience

17:03 Concluding Thoughts and Future Directions

For more information about Sprout Marketing, visit trysproutfree.com

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This episode of the multifamily mix podcast, hosted by Barbara Savona of Sprout Marketing, kicks off a series focused on leasing strategies in new developments. Guest Chris Arnold, co-founder of Authentic, discusses the importance of starting marketing efforts early in the development process for maximized performance and ROI.

The conversation covers the lease-up timeline, from initial ground-break to full occupancy, and emphasizes the critical role of specialized marketing plans and the need for a well-prepared leasing team.

Chris also shares insights on common pitfalls in leasing strategies and the value of specialized partners in the multifamily industry. Additional topics include the impact of effective branding and signage, as well as the launch of 'Real Wins', a new podcast series aimed at offering tactical advice on multifamily marketing.

EPISODE AT A GLANCE:

00:00 Welcome to the Lease-Up Series Kickoff!

00:55 Introducing Chris Arnold: A Deep Dive into Lease-Up Strategies

02:18 The Early Bird Gets the Lease: Starting Your Marketing Early

06:11 Maximizing ROI: The Importance of Early Marketing Investments

07:40 Avoiding Common Pitfalls in Lease-Up and Marketing

07:54 The Power of Specialization in Multifamily Marketing

18:24 Navigating the Challenges of Lease-Up and Rebranding

20:18 Transforming Cities: Insights and Resources for Marketers

23:19 Wrapping Up: The Future of Multifamily Marketing

For more information about Sprout Marketing, visit trysproutfree.com

Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

I’ve just returned from an incredible trip that was equal parts adventure and learning – the Multifamily Social Media Summit in Napa, California presented by Esteem Media. Imagine the perfect blend of insightful marketing wisdom and the breathtaking beauty of Napa.

Since we couldn’t pack you in our suitcases, we decided the next best thing was to bring the experience to you through this blog.

Listen in for:

• First Stops and First Impressions
• Conference Chronicles & Highlights
• Experiencing Napa to the Fullest
• Why This Trip Matters
• Your Part in Our Journey

Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Welcome to the latest episode of "The Multifamily Mix," where we blend apartment marketing and retention with a splash of encouragement. This week we are mixing things up extra and coming to you from a social media summit in Napa. We promise we got a lot of work done while here and we’re excited to share some of this with you, in addition to our 12 April resident events!

So for those of you who are not yet Sprout members, remember you can always go to TrySproutFree.com for a free sampling of some of the things that we're showing off today. And then for our members, you can log into your member dashboard and this is what you'll see.

Listen for the scoop on these 12 event ideas and create engaging social media content for your community along the way.

Go All Out Fur Fest

Yappy Hour Grab and Go

Virtual Pet Parade

Spring Fling

Stress Less Event

Birdhouse Decorating

Modern Spring Art Show

Beer Tippin' Happy Hour

Resident Game Night

Plant Exchange

Sweet Drink Picnic

Superhero Mask Making

Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

In the fast-paced world of multifamily housing, where effective property management and innovative marketing strategies are key, the role of mentorship cannot be overstated. The Multifamily Mentor Matchmaking Group stands at the forefront of this movement, driven by the visionary leadership of Tara, a seasoned professional with a passion for connecting industry veterans and newcomers.

Here's a closer look at the initiative that's shaping the future of property management through mentorship, as discussed in a recent insightful conversation with Tara, along with active members Joe and Joseph.

In this episode:

• Tara: The Heart and Soul Behind the Mentorship Movement
• Joe and Joseph: Testament to the Power of Mentorship
• The Future of Mentorship
• Meet the Group & How to Join

For more information on Sprout Marketing, try it at TrySproutFree.com

Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

In today’s bustling digital era, multifamily housing professionals face the challenge of effectively utilizing social media to engage audiences and strengthen community bonds. Our recent live webinar, packed with questions from industry peers, shed light on overcoming common hurdles in the multifamily social media landscape. Here’s a distilled guide to elevate your social media strategy, filled with actionable insights and easy-to-implement tips.

Key takeaways:

• Choose the Right Platforms
• Crafting a Winning Content Strategy
• Leveraging the Power of Three Framework
• Attention
• Trust
• Influence
• Actionable Tips for Immediate Implementation

For more information about Sprout and to receive the social media planning calendar, sample captions and graphics mentioned, go to trysproutfree.com

Jump Ahead:

00:00 Introduction to Multifamily Mix

00:22 Interactive Session: Addressing Social Media Challenges

01:21 Understanding Social Media: The Fun Aunt and Uncle Analogy

02:29 The Power of Three Framework for Social Media

03:18 Building Trust and Influence on Social Media

05:29 Addressing Social Media Challenges: Content Creation

06:18 Interactive Q&A: Effective Social Media Platforms and Posting Frequency

10:11 Improving Social Media Engagement and Creating a Captivating Platform

15:41 Managing Social Media In-House and Finding Regular Content

24:48 Creating a Posting Schedule for Social Media

25:28 The Art of Batching: Efficient Content Creation

26:54 The Power of Teamwork in Social Media Management

26:59 Leveraging Photos and Videos for Engaging Content

28:34 Establishing a Workflow for Social Media Management

30:01 Understanding the Different Aspects of Social Media Membership

31:48 Reviving a Stale Social Profile: Tips and Tricks

32:31 Building Instagram Presence and Capturing Resident Events

37:08 Launching Social Media for New Construction Lease Up

40:04 Encouraging Local Business Participation in Events and Socials

43:34 Conclusion: Implementing the Learned Strategies

Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

>> Grab your free calendar planning packwww.TrySproutFree.com

In this episode of 'The Multifamily Mix', Marci and Barbara of Sprout Marketing discuss creative ideas for 12 resident events to be held in March, featuring a range of themes and activities. The episode also includes suggestions on how to involve local businesses in the events to foster community connections. Additionally, they mention several opportunities for virtual events to cater to different resident preferences and circumstances. Some highlighted events include a watch party for the Academy Awards, a tea party, and a resident notice design suggestion, amongst others. Marci and Barbara conclude the episode encouraging their audience to continue shaking things up in their career, community, and life.

00:00 Introduction and Welcome

00:14 Meet the Hosts: Barbara and Marcy

00:38 Marcy's Disney Trip Recap

01:01 Sprout Community and Live Episode Announcement

01:33 Sprout Calendar Planning Pack

02:04 12 Fun Resident Events for March: Introduction

02:12 Event 1: Academy Awards Watch Party

06:40 Event 2: Peanut Butter Lovers Day

07:39 Event 3: Oreo Day

08:24 Event 4: Barbie Day

09:26 Event 5: Charming Guess How Many

12:02 Event 6: All Green Everything Party

12:28 Event 7: Tea for Two Tuesday

13:21 Event 8: National Chip and Dip Day

14:18 Resident Gift Ideas and Notices

16:04 Conclusion and Farewell

Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Excitement is in the air! I've distilled some powerful insights into our newest podcast episode, "Signature Leasing: A Consultant’s Guide to Branding Excellence," designed to supercharge our leasing approach. Here’s a glimpse of the transformative strategies awaiting you:

1. Elevating the Leasing Role: It's more than a job; it's an art. Ready to refine yours?
2. Building Authentic Connections: Discover the secret to turning meetings into meaningful connections.
3. Incorporating Signature Touches: Small changes, monumental impacts. What will be your signature?
4. Leveraging Local Expertise: Position yourself as the insider everyone needs.
5. Crafting a Resonant Online Presence: Your digital footprint can be your strongest asset. How will you shape it?
6. Revolutionizing the Tour Experience: Transform every tour from standard to standout. Curious how?
7. Mastering Follow-Up Communication: Make your follow-ups too good to ignore.
8. Encouraging and Utilizing Feedback: Feedback is your growth fuel. Ready to use it?
9. Continuous Improvement Through Insights: Stay ahead of the curve with actionable insights.
10. Celebrating Success and Learning: Every interaction is a win. Let's celebrate and learn together.

Intrigued? There's so much more to each point, waiting to be unlocked in our podcast. Dive in to discover how these strategies can elevate the role of the leasing consultant.

Learn more about Sprout Marketing at trysproutfree.com

Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Imagine still loving your job after three decades. Sounds crazy, right? But it's totally doable. This podcast episode is all about how a sprinkle of positivity can skyrocket customer satisfaction. Harvard Business Review says it can jump by 42% - and I totally believe it!

You know what's even cooler? Engaged employees can boost productivity by 21% and cut turnover by 59%. That's what Gallup says, and it can be a game-changer for us in multifamily housing.

Ever wonder how much your mood as a leader can impact your team? A lot, it turns out. We're talking a 38% boost in engagement. That's huge!

I promised real-life onsite teams this year and we've got a great duo!

In this episode, we're featuring a special conversation with Tamanaca Gruppi and Lisa Black. With a combined 43 years in the industry, they bring a wealth of experience --their events have people lining up around the office!

They're diving deep into the art of creating unforgettable resident events. What makes them so successful? It's their unique blend of teamwork, seasoned expertise, and savvy use of tools like Sprout. Their story is a powerful example of what can be accomplished with the right mix of experience and collaboration. 

ACTIONABLE INSIGHTS:

• Positive Leadership Sets the Tone: Your attitude influences your team and residents.
• Leverage Team Strengths: Utilize each member’s unique skills for better collaboration.
• Streamline with Tools: Use resources like Sprout to simplify event planning.
• Personalize Your Approach: Tailor events to your community’s unique needs.

Learn more about Sprout Marketing at trysproutfree.com

Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Welcome to the latest episode of "The Multifamily Mix," where we blend apartment marketing and retention with a splash of encouragement.

Today, we delve into February's issue, packed with fun and budget-friendly resident event ideas for your multifamily community. Remember, these events are not just about fun; they're about strengthening community bonds, enhancing resident satisfaction, and boosting retention. Let's get started!

Get your free matching resources at trysproutfree.com

Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com