If you're a property manager feeling overwhelmed by managing social media alongside your existing responsibilities, listen in as we explore how to make social media doable and easy by laying a solid foundation for your strategy and building scalable systems for consistent content creation and engagement.

On this episode of Marketing Home, Marketing You, we dive into all things social media and take a glimpse at the Sprout Marketing playbook to execute your apartment social media strategy. In this workshop, we’ll start by laying the foundation for your social media strategy, a solid foundation.

Then, we’ll explore how to build scalable systems that can be implemented even when life throws everything at you. These systems will allow for consistent content creation and engagement, ensuring it's not dependent on a single person and can adapt to varying seasons and circumstances throughout the year. As the saying goes, sometimes you need to slow down to speed up, and in the fast-paced world of property management, that can be a daunting task. But fear not, we're here to guide you.

Lastly, we’ll guide you in planning seven days of social media content, empowering you to feel prepared for the week ahead and take that task off your to-do list. 

Sprout's Simply Social Membership provides you with daily captions and graphics for 365 days out of the year. Learn more at watchyourbusinesssprout.com/simply-social-membership

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From Treasure Island parties to Back-to-School events, the August edition of SproutMonthly: The Apartment Marketing Magazine is full of resident event ideas.

20 Resident Event ideas including:

• Treasure Island Party
• Grab and Go Bounty Bar
• Virtual Treasure Hunt
• Block Party
• Summer Kits To Go
• First-Day of School Photo Booth
• Trail Mix Bar

Learn more about our RETENTION MEMBERSHIP with ACCESS to SPROUT MONTHLY, OUR RESIDENT RETENTION & EVENT MAGAZINE at trysproutfree.com

Each Issue Contains:

• 12+ Event Ideas per Month (complete with Invitations, Social Graphics & Shopping Lists)
• Resident Renewal, Welcome Home, and Appreciation Initiatives
• Monthly templated designs for resident communication: Notices, Calendars, Newsletters
• Every design opens as a Canva template - just add your details.

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Welcome to Marketing Home, Marketing You. This episode with guest, John Gonzalez of the ITEX Group, is all about AI. That's right, artificial intelligence and how it's influencing Multifamily Housing. At all the conferences I've been to this year, that's what everyone is talking about. But how do we make AI practical? How does it affect leasing? How will it affect management, maintenance, even our marketing teams, and beyond?

This episode is going to answer three main points:

1. What are the practical applications for AI in terms of Multifamily?
2. What are the potential landmines that we need to be aware of?
3. Is AI taking my job?

Tune into my conversation with John Gonzalez to find out!

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Do you ever feel like you've gotten off course somewhere in your life? Maybe you're excelling in one area, but you feel like other areas are falling apart. For example, you're doing awesome at work but your house is a wreck. Your balance just feels off.

On this episode of Marketing Home, Marketing You we're diving into the power of a three-day reset. Making small changes over a three-day period can genuinely transform our life and make us feel like a different person. Whether it's improving our diet or changing work-related habits, these small changes can act as a stepping stone toward building a new identity.

Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

IN THE JULY & AUGUST EDITION OF SPROUTMONTHLY, YOU’LL FIND:

• 30 Unforgettable Resident Event Ideas
• Renewal Conversations: 3 Things You Can Control + 10 Canva Renewal Templates for Summer
• 5 BUDGET-FRIENDLY Resident Gift Ideas for Move-Ins, Renewals, or Just Because
• 10 Resident Notices You Need for the Season
• Plus, Canva Templates for Resident Newsletters, Event Lists & Calendars

Learn more about Sprout at https://www.watchyourbusinesssprout.com/

Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

This week's episode was an emotional rollercoaster as we say goodbye to our esteemed Creative Director, Rebecca Ross.Our heartfelt conversations delved into the significance of embracing change and personal growth, while also acknowledging the profound emotional impact that accompanies a career transition.Tune in and immerse yourself as Rebecca candidly reflects on her remarkable 11-year tenure at Sprout, sharing invaluable insights and lessons she has gathered throughout her professional journey. Whether you are contemplating a shift in your own career or seeking inspiration for venturing into the creative realm, don't miss out on Rebecca's invaluable career tips!

At a glance…

[00:02:34] From Family Property Management to Design: A Well-Rounded Career Journey

[00:08:53] Embracing Growth: Developing Design and Leadership Skills Through Experience

[00:14:18] Saying Yes: The Challenge of Setting Boundaries in Small Teams

[00:20:40] Designing & Presenting with Confidence: The Importance of "Fake it ‘till you make it"

[00:30:11] Designing for Clients: Strategies for Effective Communication

[00:31:29] Growing in a Supportive Environment: Learning from Mistakes in Multifamily Culture

[00:34:54] Finding Your Happy Place: Balancing Career Growth and Personal Happiness

[00:38:21] Navigating Change: The Emotional Process of Changing Jobs

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On today's podcast, we have Robbie Mejia, President of Property Management. We'll hear about her role, specifically regarding the people. Listen in as we discuss recruitment & hiring, culture, team motivation, accountability, delegation, and more.

TUNE IN TO HEAR ROBBIE SHARE:

[00:02:10] The Role: President of Property Management

[00:04:32] The Power of Culture: It's An Action, Not Just a Buzzword

[00:08:24] Finding the Right People: Tips & Strategies

[00:12:05] Motivating Employees: Small Wins and Recovery Time

[00:17:55] Accountability: Realistic Expectations and Honest Communication in Leadership

[00:25:30] Recognizing Success: Celebrating Achievements in the Workplace

[00:29:44] Delegating Responsibilities: Striking a Balance for Success

[00:34:36] Finding Your Reset: Tips for Recharging in a High-Stress Field

SAVE TIME. PRESERVE SANITY. SAVING APARTMENT MANAGERS 20+ HOURS A MONTH TRYSPROUTFREE.COM

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As a property manager, you face endless challenges, from juggling numerous responsibilities to delivering exceptional service to your teams and residents. We've had the privilege of working with thousands of on-site property managers, witnessing their triumphs and struggles firsthand.
Drawing from our extensive observations, we've identified three areas that can empower property managers to maintain their joy, even in the face of challenging circumstances.
These keys revolve around effectively managing your morning, attention, and energy. Tune in as we delve into these powerful strategies that will unlock your joy and help you thrive in this profession.I also want you to meet Charlaina Poole, a remarkable property manager at Creekside Crossing and a star Sprout customer. I was captivated by her boundless enthusiasm and unwavering positivity on social media. Eager to learn and share her insights, I invited her to join me on the podcast where she graciously shared 7 secrets to community manager success.

Save Time, Preserve Sanity -- Saving Apartment Managers 20+ Hours a Month! TrySproutFree.com

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While I was hoping to do LIVE coverage of the AIM (Apartment Innovation and Marketing) Conference last week, it was just too jam-packed! Instead, I went about trying to absorb and bring back what onsite teams could really use. Two major themes emerged in this year's conference: AI and centralization.

It is crucial for property managers and leasing professionals to stay curious about AI technology and its potential impact on the industry in order to stay competitive and improve the resident experience.Listen in for what I learned that will have the most value for you!

1) WHAT WERE THE TWO MAJOR THEMES OF THIS YEAR'S CONFERENCE?

2) WHAT IS THE BENEFIT OF LAUNCHING AND PILOTING COMMUNITIES AS SELF-SERVE FOR EFFICIENCY AND LOWER COSTS?

3) WHAT IS THE LTD PROGRAM AND WHAT DOES IT EMPHASIZE?

4) HOW WILL RENT INCREASES BE SET IN THE FUTURE FOR GREYSTAR LTD?

5) WHAT WERE SOME OF THE INITIATIVES DISCUSSED TO MAKE A COMMUNITY ESG-FRIENDLY?

6) WHAT IS THE POTENTIAL IMPACT OF USING AI FOR LEASING?

7) HOW CAN PROPERTY MANAGERS IMPROVE THEIR COMMUNICATION USING CHATGPT TECHNOLOGY?

8) WHAT IS BARBARA’S VIEW ON THE USE OF AI IN THE INDUSTRY?

9) WHAT IS THE MEANING OF CENTRALIZATION IN THE INDUSTRY?

10) WHAT IS THE IMPORTANCE OF BEING CURIOUS ABOUT AI TECHNOLOGY FOR PROPERTY MANAGERS AND LEASING PROFESSIONALS?

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Today, on the Marketing Home, Marketing You podcast we are joined by two regional managers who help us take a behind-the-scenes look at the role of the regional manager. I’m so excited to introduce Carla Simmons and Amanda Gunn.

The role of a regional manager is critical in property management, as they oversee multiple properties within a specific region. They serve as a link between property owners and on-site managers, ensuring that the properties are well-maintained and profitable.
Tune in to hear our special guests answer:

• How do you leap from property manager to regional supervisor? Any advice?
• What skills prepared you for the role and what current tools/resources help you be the most successful? 
• What are some of the biggest challenges that you face in your role as a regional supervisor? 
• How do you prioritize your time and energy to meet the needs of the multiple communities in your portfolio? 
• You mentioned earning your CAM and CAPS certifications - can you explain what those are and how they have impacted your career in property management?
• Can you share any tips or advice for someone just starting in property management and looking to advance their career?
• How do you balance your personal goals with your professional responsibilities?

Who should watch this episode? Anyone aspiring to be a Regional Manager AND anyone in the current role that wants to learn from others!

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Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com