Multifamily Mix with Barbara Savona

Make Your Social Media Binge-Worthy: How to Hook Residents & Fill Units


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Want your apartment community’s social media to actually do something—like drive engagement, build connection, and fill units? In this episode of The Multifamily Mix, we’re sharing the first two steps to creating binge-worthy social media content that stops the scroll and turns viewers into residents.

You’ll learn how to:

  • Think like a Netflix producer to keep your audience hooked
  • Use Instagram highlights, pinned posts, and reels to showcase your property
  • Turn your social feed into a leasing and retention tool


Perfect for busy property managers and on-site teams looking to improve their multifamily marketing, this episode delivers easy, effective strategies to make your social media work harder for you.

🎧 Ready for stress-free posting every day? Check out our Simply Social Membership—a done-for-you apartment social media plan with captions, graphics, story templates, and reels for just $39/month.

Read this episode's blog



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Multifamily Mix with Barbara SavonaBy Sprout Marketing

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